Muji is a Japanese company specializing in clothing, daily necessities, furniture and food. Muji is a PB brand developed by Westward Journey Co., Ltd. in 1980. 1983, the first independent flagship store of MUJI opened in "Castle Peak", a news hotspot in Tokyo. With the support and affirmation of consumers, MUJI Project Co., Ltd. was formally established on 1990.
The annual turnover of MUJI is over 65,438+0,65,438+0,565,438+0 billion yen, and there are more than 2,890 employees. At present, there are 65,438 direct stores +0,265,438+0 outlets in Japan, making it the largest lifestyle store in Japan.
In terms of overseas stores of MUJI, it has subsidiaries in Britain, France and Hong Kong and 26 overseas stores. Taiwan Province Province is the seventh largest overseas market after Britain, France, Ireland, Hongkong, Singapore and South Korea.
The survey results of Japanese Nikkei Circulation News on the brand goodwill of independent consumers aged 29-32 show that Muji ranks first in the brand goodwill survey because of its characteristics of providing peace of mind, popularity and reasonable price, and its brand goodwill is as high as 5 1. 1%, which is highly supported by Japanese consumers.
Brief introduction of muji designer:
Kenya Hara: A world-class graphic designer in Mesozoic Japan, a representative of Japan Design Center, a professor at Musashino University of Fine Arts, and an artistic director of MUJI. The field of design is widely used in the commemorative album of the opening and closing ceremonies of the Nagano Winter Olympics and the propaganda design of the 2005 Aichi World Expo, which shows the design concept deeply rooted in Japanese culture. In the renovation design of Matsuya Department Store in Ginza, the overall design direction should be practiced from space to plane. In the design of the indication sign of Meitian Hospital, the possibility of tactile sensation in visual communication is reflected.
Naoto fukasawa: She is a lecturer in product design departments of several art universities in Tokyo, and also the director of AAD Studio in Tokyo. She also works in the Quality Design and Economic Department of Japan Advisory Committee and the Research Society of Trade and Industrial Strategic Design. Muji brand file:
Country: Japan
Year of establishment: 1980
Product category: clothing, daily necessities, furniture, food
Muji official website:
http://www.muji.tw