First: major app stores are online.
The first step in the coverage promotion of major download markets, application stores, platforms and download stations is to go online, which is the most basic.
It doesn't cost money, as long as the coverage is the widest. Download markets: Android, Machine Front, An Zhi, Application Exchange, 9 1, Wood Ant, N Duo, Youyi, Anji, Liu Fei, etc. App Store: geogle Store, HTC Mall, Li Fei, Crosscat, Cage, Amy, Wozacha, Meizu Store, Lenovo Developer Community, oppo App Store and other large platforms: MM Community, wostore, Tianyi Space, Huawei Smart Cloud, Tencent App Center, etc. Clients: pea pods Mobile Wizard, 9 1 mobile assistant, 360 software housekeeper, etc. Wap stations: Pickled Pepper, Skynet, Lexun, Yisou, etc. Network download stations: Sky, Huajun, Fan Fei, Lvruan, etc. Are some examples of channels. If you miss anything important, please add it.
Second: promotion-forum promotion, microblog promotion and soft text promotion.
Remember, before promoting soft text, it is best to form the impression that your application is already very popular. After the application just went online, the average download volume was only a few thousand, and there was no comment score. At this time, even if users find your application, few people will use it. At this time, you need to brush the list, brush the download volume, and brush the praise. There is a hidden rule in the industry that everyone advises others not to brush the list and praise, but they have done their homework in this respect. On the other hand, the fastest, simplest, most effective and sustainable way to increase the download volume is to brush the list, brush the download volume and brush the praise. Forum: Machine Front, Android, An Zhi. . . You can see many industry forums at the bottom of mobile phone related websites. It is suggested that the promoters post through the official post bar and the user post bar, and at the same time, they can contact the forum administrator to do some activities to promote. After posting, you should maintain the post regularly, answer the questions raised by users in time, and collect the feedback information from users so that the next version can be updated and improved.
Weibo: Some things about the Internet, such as 36Kr, TechWeb, Shell Net, Tech2IPO, etc.
Personally, I feel that the promotion and marketing of Weibo is endless and needs to be studied slowly. This piece has the lowest cost, but if it is successful, the effect is the most amazing. Eg: Durex, Weibo Marketing of Mushroom Street.
In order to better exchange the experience of microblog promotion, I have established an official Weibo exchange group, and interested friends can contact me, preferably managing the official Weibo. Soft text promotion: Tencent Digital, Sohu Digital, Zhongguancun Online, etc. If it is a good soft text, generally, as long as one company publishes it, the rest will be reprinted.
Third, cooperation promotes exchanges and mutual promotion.
It is not mature to promote each other at first, mainly relying on the personal connections of promoters. You need to be able to recommend other applications or sites in your application. The ratio of exchange is generally one to one, and there is no specific measure for the result. Maybe others can bring you hundreds of quantities a day, and you only bring dozens to others. If the quantity does not go up, it will be difficult to cooperate. Of course, if your relationship with your partner is strong enough and people are willing to help you push it, that's another matter.
You don't have to find a separate application to change the volume. There are many softwares that are specially recommended or have software recommendation columns: for example, 360 mobile guards, streaming downloads, and self-checking. Finally, you can also promote it through platform cooperation, such as eg: Youmeng (it feels similar to GoogleAdSense). You can pay for the promotion yourself or change the volume. If the volume is large, you can also promote other applications to make money for yourself. Tencent Application Center and Yidong also have this model.
Fourth: paid promotion
Including built-in paid promotion, paid by quantity, paid promotion in advertising alliance and other modes.
At present, there are many entrepreneurs or individual developers, and most apps have not yet started to make profits. Everyone has a mentality of circling users first and then making money. In this case, a large number of paid promotion individuals feel that it is not very rational. Do a good job in basic promotion, and creative promotion with marketing mind is more feasible. Of course, there are also some good applications of profit models, which are worth pushing vigorously. Paid promotion is the fastest promotion mode.