1, specialized course.
Professional basic courses: automobile introduction, automobile machinery foundation, automobile electrical and electronic foundation, automobile structure, automobile performance and business evaluation, automobile maintenance, communication and etiquette.
Professional core courses: automobile marketing planning, automobile network and new media marketing, automobile consulting and sales, automobile maintenance service, automobile insurance and claim settlement, used car evaluation and trading, and automobile travel service.
2. Training objectives.
This major cultivates the all-round development of morality, intelligence, physique, aesthetics and labor, and grasps a solid scientific and cultural foundation and knowledge of automobile construction, automobile use and maintenance, marketing and so on. , and have the ability of automobile marketing planning, automobile performance and business evaluation, automobile insurance claims, automobile data service, etc.
High-quality technical and skilled personnel with craftsman spirit and information literacy, who can engage in automobile marketing planning and sales, automobile after-sales service, used car appraisal and evaluation, accident car investigation and damage determination, and tourism business operation management.
3. Employment direction.
Automobile marketing planning, new media automobile marketing, automobile sales, automobile after-sales service, second-hand car appraisal and evaluation, accident car survey and damage determination, * * enjoy travel enterprise operation management, automobile sales, data collection and analysis and other positions (groups).