Dreams are always young.
A sunny morning—
yang yang
Yang Yang and his wife Li Chen are both standard post-90s generation. The post-90s label is not only reflected in their collagen-covered faces, but also in their thoughts, concepts and understanding of jade culture and jade carving industry.
Yang Yang's studio is located in Yu Xiang Electrical Appliance City, a small shop with few works, because their business field is not here, but on a broader Internet platform in the information age.
E-commerce, WeChat merchants, live broadcast and interaction. On this illusory stage for traditional jade carvers, the "condor heroes" after 1990s enthusiastically introduced their carefully designed and carefully carved works, and also introduced the long and splendid jade culture and exquisite Suzhou craftsman skills to all those who know or don't know jade. Tens of millions of years of running water are their visible achievements, and the growing group of jade lovers and a group of like-minded partners are the cornerstone of their progress.
When the whole jade carving industry is still discussing what to do tomorrow, the jade carvers in the Internet era are already on their way.
It fits the sky—
Hou Yifei
Every new generation is a business card with full personality.
Hou Yifei is located in the "One World" jade carving studio on Shiquan Street, with the golden gate on a white background, and "becomes a family" among the hidden plaques of many jade carving studios around him.
Hou Yifei, who calls himself the "wonderful flower" of jade carving circle, graduated from Beiying, majoring in computer animation. After crossing the border to the jade carving industry, he seamlessly connected the sound, light and color in film and television art with the points, lines and surfaces in traditional jade carving, and combined the perspective of the new generation with jade carving culture, which was unexpected and made people feel reasonable. In his own words, "young people are not sensible, but they are real, and real works will definitely touch sincere hearts."
And his outlook on the jade carving market is also full of vitality, full of positive energy called "youth".
Suzhou is a sacred place in Hou Yifei's heart. He came to Suzhou for a pilgrimage, but it was not just a pilgrimage. He built a city suitable for the world in his own Jerusalem, entrusted his thoughts, beliefs and dreams, and devoted his jade carving works devoutly, which won praise and recognition from this industry and this market. He said that his future will go to the world together with Chinese jade culture and Su Zuo jade carving.
-He Yuxiang-
Dick Wei
Di Wei was born between 80 and 90 years old. He has both the maturity and composure of people in the 1980s and the personality and passion of people in the 1990s. ..
So, after graduating from college, he steadily studied design and sculpture with Yang Hongzhan, a jade carving master, and went to Beijing to study fine arts. There are more books and pictures in his office than jade. At the same time, he pays close attention to the trend of the Internet era, accepts all possible new things in this industry, and constantly thinks about the break and establishment of the jade carving industry, because he shoulders the mature jade carving brand of "Harmony and Yuxiang".
Jade carving is not so much an interest as a gene for Di Wei. The Wei family cut jade for generations, and here is the fourth generation. He has been doing business with his parents all over the country since he was a child. Transferring schools is the norm in his childhood. He witnessed the development of "Harmonious Yuxiang" painstakingly managed by his parents. When he officially took over the brand, he took over the hard work of his parents and the dreams of several generations, and the dreams turned into pressure for him from the beginning.
From selecting materials, buying materials, designing and carving, running in with workers and maintaining old customers, traditional sales methods and Internet e-commerce are changing. Accepting the market and loving the new design concept are Di Wei's reality and ideal. Everything needs thinking, trying and learning, and all the realities and ideals will eventually be intertwined.
Suzhou jade carving is a big puzzle.
Every member of Suzhou Jade Culture Industry Association is an indispensable piece of the puzzle. The purpose of the visit is to understand, and the deeper meaning lies in learning.
While sending the care and warmth of the Association to the member units, we also unlocked the wonderful scenery of Su Zuoyu's sculpture.
End—
Jiang Wenyi nan Zao ban Chu