E-commerce majors in online marketing and live broadcast are proficient in e-commerce live broadcast planning, e-commerce live broadcast promotion, new media marketing, short video production and marketing, market analysis, data analysis and other related skills, and have strong computer information technology literacy, which can meet the needs of small and medium-sized enterprises for online marketing and live broadcast talents.
Network marketing mainly studies marketing and computer-related knowledge, including network brand building, website promotion, sales channel establishment, information dissemination, sales promotion and so on. Have solid computer and network knowledge, basic business knowledge, network marketing knowledge, e-commerce platform construction and management capabilities.
There are also webcasting and operation majors in undergraduate colleges, which are new news communication majors with multi-disciplinary characteristics and conform to the trend of digital information age and mobile Internet media integration. Webcast and operation professional system trains webcasting talents with Internet thinking, and takes "live broadcast management+cultural communication" as the training feature, and integrates communication, psychology, aesthetics, language skills and other disciplines to form an interdisciplinary curriculum system.
Mainly study the introduction of e-commerce, market research and analysis, online consumer psychology, online marketing planning and implementation, and online marketing tools? Application, network customer relationship management, data analysis application, e-commerce operation, new media integrated marketing, etc.
This major is to grasp the development trend of emerging industries in time, cooperate with well-known domestic live broadcast e-commerce enterprises such as Alibaba, Tik Tok, A Aauto Quicker, etc., and cultivate professionals in the whole chain of live broadcast e-commerce on the basis of "knowing technology, operating, planning and live broadcast", and explore and form an effective path and paradigm for school-enterprise cooperation in educating people.