2. Shaanxi soft science project "Study on brand characteristics and market repositioning development strategy of Shaanxi National Geopark" (20 10KRM96), 2010-201.
3. Shaanxi Social Science Fund Project "Research on Structural Innovation and Optimization Development Strategy of Shaanxi Tourism Cultural Creative Industry" (08E0 17), 2008-2009.
4. The key project of Shaanxi Social Science Association "Study on Ecological Compensation Mechanism of Tourism Development in Southern Shaanxi Based on Game Equilibrium" (2009Z020), in 2009.
5.Xi Social Science Planning Fund Project "Study on the Deep Development of Rural Tourism and Leisure Resources in Xi" (08L09), 2008.
6.Xi Social Science Planning Fund Project "Research on the Protection, Utilization and Development of Xi Religious Tourism Resources" (09W27), 2009.
7. Project of "Behavioral Response and Regulation Mechanism of College Students under Employment Pressure" by the Commission of Education, 20 10.
8. Shaanxi Normal University 2 1 1 Project "Study on the Organizational Image of Service Enterprises from the Perspective of China", the third sub-project, 2009-20 10.
9. The key scientific research project of Shaanxi Normal University, "Study on Spatio-temporal Evolution Mechanism of Blowout Effect of Tourism Flow —— Taking Shaanxi Province as an Example", 2009-20 10.
10. The teaching research project of young teachers in Shaanxi Normal University, "Research on the Optimization of Basic Core Courses of Tourism Management Major with Employment Orientation", 20 10.
1 1.2005 Shaanxi normal university undergraduate teaching evaluation project "construction of practice base for tourism management major". 1. National Natural Science Foundation Project "Study on the Tourism Behavior Patterns of Different Groups of Inbound Tourists in China" (4027 1037), 2004-2006.
2. National Natural Science Foundation Project "Study on the Evolutionary Mechanism of Inbound Tourism Flows in Typical Areas of China" (4077 1058), 2008-20 10.
3. Shaanxi Social Science Fund Project "Study on Countermeasures to Enhance the Competitiveness of Tourism Characteristic Industries in Our Province" (06E004Z), 2006-2007.
4. Shaanxi Natural Science Foundation Project "Research on 3D Virtual Tourism of Shaanxi Large Scenic Spots Based on Images" (2006D03), 2007-2008.
5. Principal researcher of "Shaanxi Tourism Master Plan Project" entrusted by Shaanxi Provincial Tourism Bureau, mainly involved in market analysis (2), 2006.
6. Shaanxi Policy Advisory Committee Project "Study on Red Tourism Development Strategy in Shaanxi", 2005.
7.Xi Social Science Fund Project "Research on the Silk Road's transnational tourist routes", 2006.
8. "Master Plan of Xi Zhouzhi Cuifengshan Forest Park", 2005.
9. Project "Regional Development and Industrial Planning of Daming Palace Site" (Phase III), market survey and analysis, 2008. 1., Ma, Li Tianshun, et al. Cognition, Perceived Value and Behavior Intention of Inbound Tourists [J]. Journal of Geography, 20 10/0,65 (2).
2. Wu,. On the Construction of Ecotourism Cultural System in Tourist Areas [J]. Geography of Arid Areas, 20 10/0,33 (1):144-149.
3. Baikai, Sun Tianyu. A Study on the Interactive Relationship between the Images of Tourist Attractions —— A Case Study of Qujiang Tang Wenhua Tourist Attractions in Xi City [J]. Economic geography, 20 10/0,30 (1):162-166.
4. Baikai, Guo Shengkun. An empirical study on the influence of * * * students' image in tourist attractions on tourists' willingness to revisit and word-of-mouth effect —— A case study of Tang Wenhua theme scenic spot in qujiang district, Xi City [J]. Journal of Tourism, 20 10/0,25 (1): 53-58.
5. Baikai. Study on the follow-up behavior of tourism regret [J]. Journal of Tourism, 2009,24 (2): 36-40.
6. Baikai. A Study on the External Identity of Urban Ethnic Tourism Communities —— A Case Study of Fang Hui Islamic Traditional Community in Xi City [J]. China, Population Resources and Environment, 2009,19 (3):169-174.
7. Baikai, Ma Yaofeng. A study on tourists' shopping preference behavior-taking inbound tourists in Xi as an example [J]. Journal of Tourism, 2007,22 (11): 52-57.
8. Baikai et al. Study on the influence of environmental perception factors on backpackers' tourism decision-making behavior in China-taking Xi 'an as an example [J]. Journal of Tourism, 2006,265,438+0 (5): 48-52.
9. Baikai, Li Tianshun. An analysis of the hidden related factors of international tourists' travel —— Taking China's main inbound source countries as an example [J]. Journal of Tourism, 2007,22 (5): 34-39.
10. Baikai, Sun Tianyu and Zheng Peng. A study on the influencing factors of tourists' decision-making based on cognitive map —— Taking inbound tourists in Xi as an example [J]. Resource Science, 2008,30 (2): 313-319.
1 1.,,,. A Study on the Symbolic Metaphor Relevance of Tourism Destination Image —— Taking Shaanxi Province as an Example [J]. Resource Science, 2008,30 (8):1184-1190.
12., Wu, Tao Yingke. A Study on Tourists' Cognitive Behavior in National Geopark Based on Geological Scientific Significance —— A Case Study of Cuihuashan National Geopark in Shaanxi Province [J]. Geography of Arid Areas, 2007,30 (3): 438-443.
13. Baikai. A Review of the Research on the Image Positioning of Tourism Destinations —— Analysis from the Perspective of Psychology [J]. Tourism Science, 2009,23 (2): 9-15.
14., Ma,, et al. Reflections on the concepts of tourism perception and tourism cognition based on tourist behavior research [J]. Tourism Science, 2008,22 (1): 22-28.
15. Wu,,, et al. Discussion on Cave Culture and Tourism Development in Loess Plateau of Northern Shaanxi [J]. Regional Research and Development, 2006,25 (6): 76-79.
16. Baikai, Ma Yaofeng. Study on dynamic evaluation of inbound tourists' experience quality —— Taking Xi 'an as an example [J]. Urban problems, 2007 (2): 96- 100.
17. Baikai, Ma Yaofeng. An Empirical Study on Inbound Tourists' Cognition of China Tourism Image —— On the Construction of Beijing Olympic Tourism Image [J]. Journal of Shaanxi Normal University (Natural Science Edition), 2007,35 (4):115-119.
18., Wu,. Study on the market expansion strategy of Cuihuashan National Geopark [J]. Journal of Shaanxi Normal University (Natural Science Edition), 2007,35 (3):104-108.
19., Ma, Li Tianshun. A Study on the Evaluation of Tourist Experience Quality in Tourist Destinations —— Taking Beijing Inbound Tourists as an Example [J]. Beijing Social Sciences, 2006 (5): 54-57.
20. Ma and Zhou Zhongxue. A Study on the Influence of Inbound Tourists' Consumption Decision-making Behavior —— Taking Beijing as an Example [J]. Beijing Social Sciences, 2005 (3): 66-7 1.
2 1., Ma, Li Tianshun. Study on the Perceptual Behavior of Inbound Tourists in Beijing [J]. Consumer Economy, 2005,21(3): 63-72.
22. Ma, Li Tianshun. A Study on the Cognition and Preference Behavior of French Tourists in China [J]. Economic Horizon, 2005 (11):18-21.
23. Ma, Li Tianshun. Research on the Influence of Information Stimulation on the Decision-making of Tourists in China —— Taking Xi 'an as an example [J]. Resources and Environment in Arid Areas, 2007,265,438+0 (6): 58-62.
24. Baikai, Sun Tianyu. An Analysis of the Factors Forming Tourism Regret [J]. statistics and decision, 2008 (12):109-11.
25. Baikai, Zhang Chunhui. Study on the Brand Personality Characteristics of Rural Tourism Destinations —— Taking "Nongjiale" in Chang 'an District of Xi City as an example [J]. Finance and Trade Research, 2009,20 (3):114-120.
26. Wu,. The Construction of Undergraduate Time Teaching Mode for Tourism Management Major in Colleges and Universities Based on Transfer Theory [J]. Journal of Sichuan Normal University (Social Science Edition), 2009,36 (2):137-142.
27. Yuan Bobai. Impression analysis under grounded theory [J]. Journal of Shaanxi Administration College, 2009 (1):15-19.
28. Chen Nan, Baikai and others. An Empirical Study on Inbound Tourists' Satisfaction with China Traditional Cultural Tourism Products —— Taking Zen Shaolin Music Festival as an example [J]. Journal of Tourism, 2008,23 (6): 24-29.
29. Yang Rui, Baikai. An Empirical Analysis on the Influence of College Students' Tourism Consumption Behavior —— Taking Xi College Students as an Example [J]. Human Geography, 2008,23 (5):104-107.
30. Yuan Bo, Baikai. Theory and Practice of Creative Tourism [J]. Urban Issues, 2008 (11): 97-10/.
3 1. Ma, Bai Kai. Discussion on the essence of tourism based on humanism and system theory [J]. Tourism Science, 2007,21(3): 27-31.
32. Yang Rui, Baikai. Factor Analysis of College Students' Travel Motivation —— Taking Xi College Students as an Example [J]. Journal of Baoji University of Arts and Sciences (Natural Science Edition), 2007,27 (1): 81-85.