As impressive as the three models, Gao Le, President and CEO of BMW Group Greater China, delivered a speech in Chinese all the time, and three board members spoke on PPT with eight capitalized China elements, which included "China" in the forward-looking concept and clear path of BMW Group's future luxury travel vision.
"The trend of China will lead the world. China is BMW's largest single market. BMW participates in and supports the development of China's automobile industry and is committed to becoming a fellow traveler in China's journey towards modernization. " Qi Puce, Chairman of BMW Group, said that the research and development of BMW Dee digital concept car was deeply inspired by China. Through the BMW Dee digital concept car, BMW Group is conceiving the future direction of automobile development. It is the digital partner of users, which not only delights people's body and mind, but also touches people's feelings. It also combines software and hardware, integrating virtual and reality.
BMW Dee Digital Concept Car: Harmony between Digital Technology and Art
In BMW's view, the most important thing for digital leadership is the user's feeling and experience. At the beginning of this year, the world's first BMW Dee digital concept car at CES demonstrated the stronger connection and emotion between people and cars.
As a digital concept car, the central control system of BMW Dee consists of BMW's advanced head-up display system and mixed reality slider. Users can choose the corresponding digital experience and content in five levels, making the vehicle the entrance of the meta-universe. Through BMW? Dee digital concept car, BMW Group demonstrated the new possibility of combining software and hardware, and realized the transformation from car to smart partner.
On BMW's "Creative Future Night", the BMW Dee digital concept car was unveiled together with the full-color E Ink version of the BMW Dee digital concept car to complete the first show in Asia. Among them, the full-color E Ink version of the BMW Dee digital concept car brought a customized surprise to China-BMW's "brilliant" limited color, which drew inspiration from the three colors of the Tang Dynasty.
Through full color e? With ink and wash technology, the body of digital concept car can present as many as 32 colors, presenting a good impression of China on the stage, and promoting personalization and emotionalization to a new height.
Wei Bofan, director of research and development of BMW Group, said: "The full-color E Ink version of the BMW Dee digital concept car is a cognitive revolution about cars and a brand-new way to experience BMW. This is the harmony between digital technology and art, the technical magic of BMW, and the best expression of BMW's future vision. "
A New Generation of Cars: Real Intelligent Networked Cars
"The real goal is to introduce these concepts into mass production." According to Wei Bofan, BMW? Dee digital concept car adopts the 9th generation BMW? Operating system, which perfectly meets the needs of users in China, provides the vehicle version of WeChat and full-time online navigation system, and the user interface specially designed for users in China, and the exclusive function of China will exceed 70%.
The BMW Dee digital concept car is also full of expectations for the "new generation" models that will be launched in 2025. The "new generation" model will not only inject new vitality into the sales of BMW pure electric vehicles, but also continue the interactive concept represented by Dee, and adopt a new generation of head-up display technology to raise the digital experience to a new height, bringing BMW driving pleasure and emotional experience.
The "new generation" car series will have three characteristics: a completely redesigned IT and software architecture; A new generation of high-performance electric drive systems and batteries; A brand-new sustainable concept that runs through the whole automobile life cycle.
The BMW Group will start to produce a new generation of vehicles from the second half of 2025. In the next 24 months, at least six new generation models will be mass-produced, including a sport utility vehicle (SAV) and a pure electric vehicle in the BMW 3 Series segment.
With a new generation of models, BMW is opening a new chapter. The energy density of the new generation battery will increase by more than 20%, the cruising range will increase by 30%, and the charging speed will increase by 30%. This will be a truly intelligent networked car with advanced driver assistance system, which fully meets the market demand in China. BMW's R&D and design team in China will participate in the development of a new generation of vehicles.
All these functions will be integrated into the design of vehicle architecture, and this vehicle architecture has been thoroughly optimized for electric drive system, setting a new benchmark in digitalization and electrification, and ensuring that future BMW models will completely maintain brand DNA.
The strongest car in BMW history: innovative pure electric i7 M70L world premiere
China is not only the largest market of Series 7 in the world, but also the leader of digital trend in the future. On the night of imagining the future, the innovative pure electric BMW i7 M70L made its world debut in Shanghai.
"The innovative pure electric BMW i7 M70L brings together the essence of BMW I brand, large luxury car and BMW M brand," said Norda, director of customer, brand and sales business of BMW Group. Regardless of technological innovation, M-performance driving pleasure, digital user experience or revolutionary design, BMW i7 M70L is a masterpiece of BMW manufacturing technology, redefining the standard of BMW's large luxury performance car. "
According to reports, the innovative pure electric BMW i7 M70L is a pure electric vehicle with the fastest acceleration and the strongest performance in the history of BMW brand, and it is also the first time that BMW has put the pure electric M-performance car in the brand flagship model series, marking another new milestone on the road of BMW M brand electrification. The acceleration time from zero to 100 kilometers is only 3.7 seconds, and the pure electric cruising range exceeds 600 kilometers.
The BMW i7 M70L is deeply rooted in the digital concept, its engineering development is in Germany, and its design inspiration comes from China. M's special design language conforms to the pioneering spirit of China society, and the design and development have taken into account the needs of customers in China from the beginning, which is the epitome of BMW's "technical magic": it not only adopts the latest BMW iDrive operating system, but also is equipped with a 3 1 inch BMW suspension giant screen with a resolution of 8K, and supports BMW digital key Plus based on UWB ultra-wideband technology.
In 2023, 1 1 pure electric products will be presented to customers in China.
"Electrification, digitalization and sustainable circulation" is the strategic policy determined by BMW Group. In terms of electrification, BMW Group is also constantly making breakthroughs and has formulated corresponding goals and product plans.
In the first quarter of 2023, the sales volume of BMW and MINI brand pure electric vehicles in the global market was 64,647, an increase of 83.2% year-on-year; China delivered 65,438+09,786 vehicles, a year-on-year increase of 223.6%.
Qi Puce said that it is estimated that pure electric vehicles will account for 65,438+05% of the global sales of BMW Group this year, and by 2025, the annual sales of pure electric vehicles will account for a quarter of the global sales of the Group; By 2026, this proportion will reach one third; By 2030, pure electric vehicles will account for more than 50% of the global annual delivery, and BMW Group expects to deliver more than 654.38+million pure electric vehicles in the global market.
Regarding the China market, in 2023, BMW Group will present 1 1 pure electric products to customers in China, including iX 1 and i7, the replacement products of the world's most successful commercial vehicles-brand new BMW? 5 Series and pure electric i5, innovative long wheelbase pure electric BMW? I5 will be put into production in China. This means that BMW Group has laid out all major market segments of pure electric vehicles.
In terms of manufacturing, BMW Group has also practiced the policy of "electrification, digitalization and sustainable circulation": the Lida factory of BMW Brilliance Tiexi Factory with a total investment of 654.38+0.5 billion yuan follows BMW? Factory strategy, sustainability and electrification have created more opportunities; Beam car, a joint venture with Great Wall Motor, will produce the next generation of pure electric MINI models; Invest 654.38+0 billion yuan in Shenyang to expand the production of high-voltage power batteries and improve the battery capacity; In terms of circular economy, the cooperation with Huayou Cycle has realized the closed-loop recycling of raw materials for power batteries of domestic electric vehicles for the first time.
Upgrading R&D in China: Creating Digital Experience in China
BMW is improving its R&D strength in China in an all-round way, meeting the needs of China with better R&D in China, and enhancing BMW's core competitiveness in the world.
At present, BMW has established the largest R&D and innovation network in China, with four innovation bases in Beijing, Shanghai, Shenyang and Nanjing. In the past three years, the number of BMW R&D teams in China has tripled. Today, BMW has more than 3,200 designers, engineers, new energy vehicles and software experts in China. They work closely with their technical partners in China to create cutting-edge innovative technologies.
In addition, BMW Group announced the strategic upgrade of China R&D system, and appointed Dr. Lei Kai as Senior Vice President of BMW China R&D, who was fully responsible for R&D activities in China, so as to better keep pace with China's innovation in digitalization and electrification and continuously strengthen its leading position in the world.
After the upgrade, China will play a more critical role in BMW's global R&D network and push forward BMW's global technological innovation. The needs of users in China and the R&D Voice team in China will also be integrated into the future strategy more quickly and accurately, and respond to market changes and consumer demands in a timely manner.
Looking ahead, Gao Le, President and CEO of BMW Greater China, said: "BMW's commitment and confidence in China has never wavered. We will engrave "China is our home" in our hearts and work hand in hand with our partners in China. In the new era of electrification, we are confident to keep ahead. BMW has a clear plan for the future. Next, we will continue to exert our efforts in the three major directions of electrification, digitalization and recycling, and pass on the pioneer luxury concept of this era to customers, grasp today and open up the future. "
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