Why does Little Red Book attract female customers?

Community integration e-commerce. Female users have been visiting a shopping sharing community for a long time, and naturally there will be a demand for purchase. But what about cross-border goods that can't reach buy buy? Welfare society is launched to meet the needs of users. After the launch of the community, we have done a lot of research, how to do it better, and users prefer it. From beginning to end, the first user complained, "How can I buy so many foreign good things that I didn't know before?"