As an enterprise, it can guide the trend of public opinion through the question-and-answer platform, and lay out the positive information of the enterprise brand or the authentic information of the product through the question-and-answer platform. When users have questions about our company or products, the metropolis looks for information related to the company or products through the Internet. At this time, you will see the questions and answers laid out in advance, thus dispelling the concerns of users to some extent.
Advantage 2: Wide coverage
Q&A platforms on the Internet often have a large number of users and weights. When we conduct online marketing operations through these question-and-answer platforms, we can not only get a lot of user views, but also have a great possibility of being included in search engines. Q&A content will also be in the front position of search engines because of its high weight. For example, common Q&A platforms include Baidu Know, sogou Ask, 360 Ask, Zhihu and so on.
Advantage 3: strong pertinence
For question-and-answer marketing, most people who pay attention to question-and-answer topics belong to this industry or want to know about it. It can be said that question-and-answer marketing mainly aims at a certain target group, and achieves targeted marketing effect according to the characteristics and concerns of the target group.