How to make a strategic plan that is both in line with the company's development direction and operational? Zhuo Yuan summed up a set of scientific methods through years of rich consulting experience.
1, company status evaluation and target determination
Understand and evaluate the current business situation;
Evaluate the core competitiveness and available capabilities and resources, and determine the core competitiveness of enterprises;
Determine the financial objectives, expected business performance and the constraints of enterprise development.
2. Determine the selection criteria of strategic plan.
Understand the development of the industry/market, that is, market size, market growth, product life cycle, competition, resource demand, profit rate, market entry difficulty, etc.
Evaluation of the company's own competitiveness, that is, market share, product line, cost advantage, company image management ability, etc. ;
Combined with the company's own core competence, the selection criteria of strategic plan are formulated.
3. Identify and screen development opportunities.
Identify development opportunities that may lead to growth;
Measure the impact of each opportunity on enterprise development.
4. Determine the final development strategy.
According to the size of the impact, the priority of the strategic plan is sorted to determine the company strategy;
Analyze the capability gap according to industry change factors and key success factors;
Decide on the company's functional strategy;
Predict the business situation after strategic choice and the gap with the development goal of the enterprise.
5. Make an implementation plan
Determine the resources and risks of strategy implementation.
Make an implementation plan
To formulate the company's strategic planning, it is necessary to adopt scientific methods and tools for analysis. Commonly used strategic planning tools include SWOT analysis, PEST analysis, five kinds of competitiveness, BCG matrix, value chain analysis and so on. SWOT analysis: A comprehensive analysis of perceived strengths, weaknesses, opportunities and threats.
Used for company evaluation and strategic positioning.
PEST analysis: a comprehensive analysis of the key political (and institutional), economic, social and technical factors that form industrial change. Five kinds of competitiveness are used to determine the industry/market research and determine the key factors for success: the framework for analyzing the company's direct and future competitive environment. These five forces are: new entrants, substitute products, suppliers, buyers and competitors.
Analyze the competitive environment
BCG matrix, the key factor of success: according to market share and market growth rate, it is divided into four businesses: star, Taurus, problem and thin dog. Used to analyze the company's portfolio.
Value chain analysis: comprehensive analysis of the production value of internal products and all links in the value chain of industrial products.
It is used to judge the transfer of product profits, judge new competitive threats and determine new profit sources.
In addition, to ensure the scientificity and operability of strategic planning, we need the attention and participation of the company's top management to ensure that strategic planning can guide the formulation of future annual business plans and the company's business activities. In the process of strategic planning implementation, it needs to be evaluated regularly and adjusted in time according to market changes.