(1) advertisement
E-commerce can publish all kinds of business information on the Internet with the help of enterprise's Web server and customers' browsing. Compared with previous advertisements, online advertisements have the lowest cost and the richest information for customers.
(2) Consultation and negotiation
E-commerce can use non-real-time e-mail, newsgroups and real-time discussion groups (chats) to understand market and commodity information and negotiate transaction affairs. If you have further requirements, you can also use the online whiteboard meeting to exchange real-time graphic information. Online consultation and negotiation can go beyond the limitation of people's face-to-face negotiation and provide a variety of convenient forms of off-site conversation.
(3) Online ordering
E-commerce can realize online ordering through interactive mail transmission in the Web. The ordering information can also be encrypted, so that the business information of customers and businesses will not be leaked.
(4) Online payment
E-commerce should be a complete process. Online payment is an important link. Credit card accounts can be used for payment between customers and merchants, and using electronic payment means directly on the Internet will save many people's expenses in transactions. Online payment will need more reliable information transmission security control to prevent cheating, eavesdropping, fraudulent use and other illegal acts.
(5) Electronic account
Online payment must be supported by electronic finance, that is, banks, credit card companies, insurance companies and other financial institutions should provide online operation services for financial services. Credit card number or bank account number is the symbol of electronic account, and its credibility needs to be guaranteed by necessary technical measures. The application of digital voucher, digital signature encryption and other means provides security for electronic account operation.
(6) Service delivery
Customers who have paid should deliver the ordered goods to them as soon as possible; Some goods are local, and some goods are from different places. E-mail will be able to deploy logistics in the network. The most suitable products for direct delivery on the Internet are information products, such as software, e-books and information services. , which can directly send goods from the electronic warehouse to the client.
(7) Consultation
E-commerce can easily collect users' feedback on sales services and make the market operation of enterprises form a closed loop. Customer feedback can not only improve the after-sales service level, but also enable enterprises to obtain improved products and find market opportunities.
(8) Transaction management
The management of the whole transaction will involve the coordination and management of people, money and materials. Therefore, transaction management involves the whole process of business activities, and the development of e-commerce will provide a good network environment for transaction management and various application service systems.
2. The characteristics of e-commerce are as follows:
(1) universality. As a new transaction mode, e-commerce has brought manufacturers, circulation enterprises, consumers and the government into a new world of network economy and digital existence.
(2) convenience. In the e-commerce environment, people are no longer limited by the region, and customers can complete the complicated business activities in the past in a very simple way. For example, through online banking, you can access capital accounts and query information around the clock, and the service quality of enterprises to customers can also be greatly improved.
(3) integrity. E-commerce can standardize the workflow of transaction processing and integrate manual operation and electronic information processing into an inseparable whole, which can not only improve the utilization rate of manpower and material resources, but also improve the rigor of system operation.
(4) Safety. In e-commerce, security is a crucial core issue. It requires the network to provide e-commerce database and end-to-end security solutions.
(5) coordination. Business activity itself is a coordination process, which requires coordination between customers and companies, manufacturers, wholesalers and retailers. In the e-commerce environment, banks, distribution centers, communication departments, technical services and other departments need to cooperate, and often the whole process of e-commerce is completed in one go.