Bank insurance means that banks intervene in the insurance field by charging insurance companies, and insurance companies complete insurance sales business through bank sales. This kind of cooperation mode in which banks only act as agents and intermediaries, or more accurately, insurance agency business, is far from the real bank insurance, and both the business organization form and the product variety are in the primary stage.
Advantages of cooperation
1. Banks should take strengthening information consultation in banking insurance business as a brand project to develop their own advantages. The simplest form of cooperation between banks and insurance companies is to sell insurance products through the distribution channels of banks, while developing mixed products, strategic cooperation and establishing joint ventures and holding companies are more advanced forms of cooperation between banks and insurance companies. Therefore, to realize the real cooperation between bank and insurance, it will inevitably involve the overall strategic positioning, as well as a series of issues such as system and mechanism.
2. For commercial banks, the concept should be changed-the service object of banks is customers first, not just insurance companies. Banks should choose insurance products for customers, not sell insurance products for insurance companies. In the cooperation between banks and insurance companies, banks are in a dominant position, but they are in a passive position when handling business. Some banks choose insurance companies to cooperate and sell products provided by insurance companies, but they don't know much about insurance knowledge and insurance products. Selling insurance products is not as active as selling their own products.
3. As mentioned above, the confluence of the motives of bank-insurance cooperation-the advantages of the bank's own resources, the huge number of customers and the trust of customers in the bank, coupled with the wide range of outlets, make the bank have unique market resources that insurance companies do not have. Therefore, banks should make full use of their own resource advantages, strengthen the information consultation of bancassurance business, and collect and analyze market information while selling insurance products. We know that market supply is determined by market demand, so the sales of insurance products are actually determined by the market (customers) who have demand for insurance products.