Why should we design advertisements? Just trying to attract customers' attention. The effectiveness of advertising creativity includes understanding and relevance. Understanding is the degree of acceptance by the audience, and advertising creativity should find the combination of understanding and creativity. Advertisers should be able to understand and recognize the content of advertisements, so advertising creativity must also consider advertising laws and regulations, advertising audience's consumption habits and cultural psychology. Whether the advertising creativity can achieve the expected advertising goal basically depends on the communication efficiency of advertising information. Communicate with consumers with unique creativity, get tangible benefits through advertising activities, and achieve the expected advertising goals. This is the principle of effectiveness of advertising creativity.
2. Creativity
Since we want to create creative print advertisements, we must have the ability of innovation and creativity. The essence of creativity is to break away from convention, have new explosive power and new shocking power, and be able to convey information creatively. The originality of advertising creativity is to give people an unexpected but reasonable feeling. Advertising creativity can often attract people's attention with its bright novelty, and its bright charm will arouse people's strong interest, leave a deep impression on the audience's mind and be remembered for a long time, thus realizing the psychological goal conveyed by advertisements.
Step 3 be simple
Speaking of creativity, many people will think that creativity is flashy and stimulates people's eyes. Actually, it is not. Creativity can also be simple and clear, and go straight to the theme. The so-called conciseness means that the theme is distinct and prominent, the overall thinking is clear and clear, and it is conceived completely around the theme, without adding other concepts, without diluting the effect and giving people a messy impression. Consumers mostly browse rather than read advertisements, and the simpler the information, the easier it will be remembered. So, simplicity is often a good idea! Especially in today's era of information explosion, only those concise and lively advertisements can attract the audience.
Step 4 be shocked
What do you remember deeply? Is it something that can hit your heart? The same is true of advertising. If you want users to remember this advertisement, you must be able to go deep into the hearts of the audience and have a strong influence on it. The greater the impact on users, the easier it is to leave a deep impression on people. Advertising works strongly shock the audience's psychology and play an important role in enhancing product visibility and reputation and increasing brand added value. In addition, this kind of shock must be acceptable to the audience. No matter what form and content the idea takes, the work should always be loved by the audience.