In the context of the current downturn in the property market in third-tier cities and the strong wait-and-see atmosphere of customers, the warm flowers of Shanghai Railway opened for the first time. Although the price concessions are not large and the down payment standard with high threshold is strictly implemented, it is still sought after by the market, and it is "the scenery is unique here" in the local real estate market!
Then, what is the mystery behind this phenomenon-level hot sale that has aroused widespread concern from all walks of life? I will take you to explore decoding.
Password 1: Focus accurately and use high-level circles.
Since the opening of the city exhibition hall of Wenxinhuadu project in September, 2020, the marketing team has carried out all-round channel marketing for more than 20 units in Anhui, such as finance, hospitals, universities, resident troops and railways, expanded the "circle of friends" of value chain customers, and continuously maintained the customer line, laying a solid foundation for the hot sale of the project. In addition, adhere to the principle of "state-owned enterprises for a hundred years, public welfare first", continue to carry out the "fire fighting for public welfare" activity, and jointly hold the "Wenxin Huadu Cup" cycling race around Zi Long Lake with anhui university of finance to set a new benchmark image of Wenxin Huadu project.
What's more worth mentioning is that a healthy walking activity with the theme of "Full Moon, Building Fine Products and Celebrating Brand Creation" was held in Zi Long Lake, Bengbu City, and more than 60 railway workers from all over the country were organized to gather in Bengbu, Zhucheng, to convey the positive energy of Shanghai railway real estate brand to the society.
What's more worth mentioning is that a healthy walking activity with the theme of "Full Moon, Building Fine Products and Celebrating Brand Creation" was held in Zi Long Lake, Bengbu City, and more than 60 railway workers from all over the country were organized to gather in Bengbu, Zhucheng, to convey the positive energy of Shanghai railway real estate brand to the society.
Password 2: Industrial linkage to implement national marketing
In order to speed up the progress of the project, the marketing team actively develops second-hand housing stores and competing real estate consultants in the city as national brokers, actively integrates the advantages of distribution, peers, friends and new and old channels, and continuously injects high-quality customer resources into the project.
With its own channels as the main force, it opens the market in multiple dimensions. The marketing team actively arranges all property consultants to call customers continuously, and goes deep into the surrounding counties to issue bills for publicity, dig deep into customer resources, and constantly release project selling points and sales node information to customers, firmly grasping every opportunity for external display.
Near the first opening line, the large-scale activity of "centennial memory exhibition looking for the most beautiful railway" was concentrated blasting, which awakened the memory of Bengbu citizens on the railway, dispelled customers' purchase doubts and established customers' confidence in buying houses. The activity lasted for 3 weeks, more than 600 works were uploaded, 520,000 customers visited and 540,000 people voted (5 votes per person per day), which ignited the enthusiasm of buyers.
In order to create a new situation of railway real estate in Wenxinhuadu project, Bengbu Shen Tie Company, a subsidiary of Shanghai Railway Real Estate Co., Ltd., carefully planned and enhanced the right to speak in the project, and made a model of 1: 1 entity high-speed train, which was displayed to the public in Bengbu wanda plaza. Once the model was displayed, it triggered a strong response and became a new "network celebrity" punching point in Bengbu. The citizens stopped to visit and take photos as a souvenir, explaining the brand connotation of Shanghai Railway Real Estate as a "high-speed rail quality livable model".
Password 3: the brand wins and eventually sells well.
Gold cups and silver cups are not as famous as ordinary people. Any project will ultimately speak with the market. Shanghai Railway Real Estate has been deeply cultivating Bengbu/KLOC-0 for more than 0/0 years, and has successively built benchmark projects such as "Lakeside Huadu", "Waterfront Huadu" and "Datang Mingmen", which has continued the consistent strict architectural quality and advanced planning level, and upgraded to build landmark buildings in the south of the city again.
With the accumulation of the past, good reputation and exquisite products, strike while the iron is hot? Wenxinhuadu, which has a large customer base and high brand recognition, took advantage of the trend and adopted the online housing selection model for the first time in Bengbu City, creating a historical record of "200 sets sold in 10 second, with sales of nearly 200 million yuan" on the first day of opening. Up to now, 242 sets have been popularized, and the chemical removal rate has reached 90%. Such an overwhelming market boom is due to the brand advantages of state-owned enterprises in the past century and the solid product strength of Shanghai Railway Real Estate.
The warm flowers of Shanghai Railway are like a precision machine. Every link is closely connected and operates efficiently. It transforms the concept of "high-speed rail quality and livable model" into high-quality products and puts them on the market, creating the future with ingenuity and paying tribute to the beautiful life in the south of Bengbu City.
Wenxin huadu
Sales reference price: the reference average price is 8200 yuan/square meter.
Property address: southeast of the intersection of Yan 'an Road and Jiangqiao No.3 Road.
Property telephone number: 400-8 19-8494 to 005.