When designing the cover of the company brochure, you need to consider the following aspects:
corporate logo
It is an obvious choice to put the company logo or trademark on the cover of the brochure. This design can build brand awareness and trust, highlight the visual elements of the company through the color and shape of the logo, and make it easier for readers to remember the company.
Prominent theme
By using images, images and words to present the core content and selling points of products or services, highlight the company theme. For example, if it is a software company, the cover can highlight the purpose with the words "Intelligent Technology X" and "Helping Business Digitization"; If it is a food brand, small fresh food pictures with heavy font elements will be more appropriate.
Create a sense of brand
In the design process, related keywords can be introduced, brand elements and even marketing special sentences can be interspersed in the background to create the brand sense of the company. In addition, if you want to create a high-end cover with a good sense of grade, you need to pay special attention to the color, texture and texture of design, decoration and layout.
Use of pictures and graphics
In design, both images and graphics can be used to convey the company's information and brand elements. Use related art photos, icons, numbers and other design methods to interpret the characteristic content.
Application of color
Color can effectively convey information and emotion, so special consideration should be given when designing the cover. You should use large bright colors or classic theme layout to match reasonably. Of course, some similar colors with slightly close contrast can also bring good results and highlight the pursuit of the ultimate temperament.
Simple, neat and intuitive
Cover design should be simple, neat and intuitive. In order to avoid too many decorations and complicated patterns, the distribution of titles, subtitles and texts should not be too complicated, and people need to be able to read key information at a glance.
In short, in the cover design of the company brochure, we should consider the combination of the prominence of key information and the property of petty bourgeoisie to convey the company's brand image and attract customers' attention. Need to get attention and appreciation, need to conform to aesthetic principles, and improve the communication efficiency of the public.
Zhonghui Design Original Brochure Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design company. I hope it helps you.