What can rural informatization do for farmers? What are the benefits?

Informatization "Cleverly Solve the Problem of Increasing Farmers' Income" Our reporter Liu Yongde, a large fruit grower in Xiaoquan Village, Lidao Town, Rongcheng City, Wang Shuqing, tasted the sweetness from rural informatization last year. Last year, he planted a large area of red grapes that were just ripe and sold out online, and the price was also very good. Nowadays, among the large grain growers and vegetable growers in our city, there are many large rural grain growers like Liu Yongde who use the rich information resources on the Internet to serve their own farming, planting and agricultural product sales. Since the launch of the "Thousands of Farmers Getting Rich on the Internet Project" in Weihai on June 9, the agricultural sector and the telecommunications sector in Weihai have been closely linked, which has accelerated the pace of rural informatization development in Weihai. According to incomplete statistics, at present, 52 towns, 2 10 administrative villages, 320 large households and more than 30 leading rural enterprises, 15 wholesale markets and 25 rural intermediary organizations in the city have realized broadband or dial-up Internet access, and initially established a framework of agricultural information system covering the whole city. Nowadays, information blocking and backward technology have become the main factors restricting farmers' income increase and rural economic development. Promoting rural informatization, allowing farmers to stay at home and fully understand the current new agricultural technology and the latest market situation at home and abroad through the network, will also change the traditional rural production and management methods. The project of making millions of farmers rich online is just the corner of the process of rural informatization in our city. Weihai farmers, who are used to holding hoes, find it difficult to play with keyboards and mice with rough big hands. What benefits can informatization bring to farmers? If it is not through their own personal experience, those farmers who only pay attention to immediate practical interests are afraid to spend money to buy computers and move home. Yu Shouhua, a large gastrodia elata planter in Suijia Village, Hebei Province, Yatou Town, Rongcheng City, has dialed the number to study online every night since he installed the computer, which has become his daily compulsory course. He said with emotion: "In the past, it was inevitable to understand the market and promote products, which was time-consuming and laborious. Now, it is too convenient to sit at home and negotiate transactions. " The reporter saw in Sui's home in the same village that although the speed of dialing the Internet with the set-top box was not fast, Sui got a lot of useful information about Gastrodia elata that was not available before. He told reporters that in the past, agricultural products such as Gastrodia elata were only sold in the local market, and I didn't know that there was a market on the Internet, and it was still very large. Now he's sitting at home, learning about the sales and market price of Gastrodia elata in China through the Internet. "In the future, selling agricultural products will not only focus on the local market," Sui said happily. Liu from the Economic Information Department of the Municipal Agriculture Bureau told the reporter that in order to meet the needs of governments and farmers at all levels for science and technology and market information, the city has fully utilized the resource advantages, management advantages, network advantages and technical advantages of telecommunications departments at all levels to accelerate the construction of agricultural informatization in an all-round way. Since the project of "Millions of Farmers Becoming Rich through the Internet" was launched in June last year, informatization has been involved in farmers' production and life in a planned way, providing timely and accurate information services for agricultural and rural economic development, agricultural structural adjustment and farmers' income increase. At present, the agricultural information network platforms at the city and county levels have been basically built in parallel. The focus of future work is to expand the coverage of agricultural information service networks in towns, villages and agriculture-related enterprises, increase the dissemination of market information, and dredge the channels of market information dissemination. Farmers without computer users can communicate with agricultural technical experts through telephone voice information platform and other means, and get authoritative scientific and technological information and market information in time, completely changing the backward situation of rural market information service system construction. It is understood that there is a basic plan for rural informatization in Weihai, that is, in a short period of time, 200 leading enterprises, 800 administrative villages, 15 agricultural and sideline products wholesale markets and 200 large farmers will enjoy online information. Liu believes that the project of making millions of farmers rich online not only opens the door to rural informatization, but also makes farmers rich. There are three factors that mark the development level of rural informatization: first, the scale and level of hardware construction, such as the coverage of broadband optical fiber network, the number of computers owned by rural families and enterprises, and the status quo of various agricultural websites; Second, the level of computer application in rural areas, such as the number and time of surfing the Internet in rural areas, the scope and level of computer application in agricultural production and management; Third, farmers' awareness of using computers and the number of rural information talents. According to Ms. Cao of Weihai Company of Shandong Communication Company of China Netcom Group, the hardware construction of rural informatization in Weihai has begun to take shape, and the broadband network has covered every township and a few central villages. Many large agricultural breeders, leading enterprises and characteristic agricultural bases in key towns and villages are basically connected to the Internet, especially large rural households in Rongcheng City. Rongcheng Hongyangshen Group has a rare "computer village" in China, with computers in every village 152 households. The reporter learned from the Municipal Bureau of Agriculture that at present, the city has initially established a network system centered on Weihai Agricultural Information Network, which is connected with the rural information websites of various urban areas and the websites of township enterprises. Only Rongcheng Agricultural Information Network links 13 websites of rural leading enterprises with an output value of over 100 million. From the perspective of using the network, the proportion of informatization in rural economic production, management and sales is also increasing year by year, and more and more information about policies, resources, production, market and sales is published online. Take Hongyangshen Group, which has a good scale of rural informatization development, for example, it has made a lot of achievements because it used computer and other informatization means earlier. In recent years, the company has sold more than 3 million yuan of products online, and also negotiated a project to produce "seafood essence" products with a domestic enterprise online. Although the city started the rural informatization project only for half a year, many farmers and enterprises benefited a lot from it. But on the whole, the development of rural informatization in our city is obviously unbalanced. For example, Rongcheng and other relatively developed rural areas have developed rapidly, while other areas have developed slowly. Large farmers in rural areas have a higher awareness of using information technology such as computers, while ordinary farmers have a lower awareness. Compared with cities, information talents in rural areas are also very scarce. For these problems, Deputy Director Lin of the Municipal Agriculture Bureau, who is in charge of rural informatization, has a deeper understanding: "Rural informatization is a forward-looking work, and what needs to be solved at present is not only the problem of funds, but also the problem of understanding. At present, what agriculture urgently needs to solve is internationalization and standardization, and both of them are inseparable from informationization. " If we re-examine informatization from this perspective, it is a long way to go to develop rural informatization. With China's entry into WTO, there is a "bottleneck" in rural informatization. As a weak industry, how to deal with the challenge of China's entry into WTO, how to realize standardization and internationalization, and how to promote agricultural industrialization with informationization have become practical problems that people pay attention to. Looking around the level of agricultural informatization in developed countries, we will find the urgency of developing rural informatization in our city at present. Take the United States as an example 1957, the United States built the world's first largest agricultural information website, and Britain, Australia, France, the Netherlands, Japan and other countries successively built their own unique agricultural science and technology information service systems. The United States uses forecasting model tools, global positioning system, livestock and poultry production management automation and agricultural scientific research service system to provide comprehensive scientific and technological information services for farmers and enterprises. 67% farmers in the United States own computers, of which 27% use network technology and 65,438+05% use agricultural machinery equipped with global positioning system. With the wide application of information technology, agriculture has rapidly realized the intellectualization of agricultural facilities, the networking of information collection and sales, the precise control of agricultural products and standardized production. In Japan, 93% of farmers use computers, while in China, the proportion of farmers using computers is about 0. 1%. Such a low computer utilization rate will undoubtedly bring difficulties to the implementation of agricultural standardization. Although the project of "Ten Million Farmers Getting Rich Online" has started the rural informatization in our city, there are still many bottlenecks to be broken in order to make the rural informatization develop continuously. At present, the "bottleneck" factors are manifested in many aspects, such as low education level of farmers, high information knowledge content, concentrated demand for information hardware construction, scattered residence of farmers and so on. From the perspective of cultural quality, only 5 100 of the rural population in our city has college education, and 103 has high school and technical secondary school education, accounting for 0.4 1% and 8.2 1% of the total rural population respectively. This cultural quality will inevitably lead to the weakness of rural informatization consciousness and information application ability. There is no doubt that I feel at a loss about operating a high-tech computer. Coupled with the current low level of agricultural industrialization, it is difficult to form a normal information demand. Lin, deputy director of the Municipal Agriculture Bureau, believes that agricultural industrialization is the foundation of agricultural informatization, and the two are interdependent. The industrialization of agriculture means the expansion of production scale, and the marketization of agricultural production will inevitably produce a large number of information needs and a strong desire to improve efficiency. When the scale is small, it is impossible or unnecessary to increase the demand for information technology to meet their own needs, because the adoption of information technology requires certain investment, such as purchasing information technology equipment and paying information acquisition fees. For agricultural production with small production scale and low production efficiency, it is obviously impossible to invest huge sums of money in informatization. In addition, the high network cost also hinders the popularization of rural informatization to some extent. The high network cost is manifested in two aspects: first, most farmers can't afford computers, and it is difficult to obtain agricultural information. Now the average price of each computer is about four or five thousand yuan; Second, at present, many broadband networks only reach the township level. For most farmers living in villages, they can only access the Internet by telephone. If the rural telephone charge is calculated at 0.22 yuan/minute, plus 4 yuan/hour internet access fee, the total internet access fee per hour will exceed 10 yuan, so it is difficult for ordinary farmers to pay this fee for a long time. In addition, the bottleneck of agricultural informatization is also manifested in the lack of hardware and software equipment for collecting, processing and disseminating information at the grassroots level, and the imperfect information network system. However, this issue has been given full attention by the agricultural sector, and the training of rural information personnel has begun. Starting from 1 1.8, 1.60 information workers from rural and township enterprises in three cities and one district have been trained successively, so that they have learned the ability of collecting, publishing and using agricultural information, enriched the information on agricultural websites at all levels and provided information services for farmers to surf the Internet.