The existence of the study room must have its own advantages. First, the price is not very expensive. On average, it's only twenty or thirty dollars a day. Secondly, there is a stable power supply and wireless network, the environment is quiet, and there are independent lockers, so learners don't have to carry their bags around and leave for a while.
Therefore, the study room still has a certain demand space. For example, some college students think that the dormitory is noisy and the school library is very nervous. It is better to spend some money to find a quiet study room to study. There are also groups that are preparing for textual research and postgraduate entrance examination. They may not be able to study quietly in the dormitory because of poor living conditions, or they may think that the study room has a learning atmosphere, so they will choose to spend money to study in the study room. There are also some company employees who borrow land to work and choose to work in the study room for a short time.
Zhang Dajie of Hangzhou, a 70-year-old, saw that the study room was very popular and thought that he should earn some money, so he also set up an unmanned study room. Unexpectedly, she lost 200 thousand a year. Sister Zhang is very entangled now, because the business is bleak, and I don't know whether to continue. She thinks that the reason why she lost money in the study room is that she can't figure out what young people like now and the marketing methods of young people.
In fact, many study rooms are losing money now, including those that seem to have good traffic. If the study room is opened in a crowded area, the venue rent is naturally expensive and the cost pressure is relatively high; And if you drive in a place with poor traffic, the rent is a little less, but there are no customers. At present, the environment of colleges and universities is still relatively good. There are many study rooms in newly-built libraries, but few students come to study in them. In addition, with the development of urban construction and the continuous improvement of public facilities, there are more and more places suitable for people to study. There are fewer and fewer people who naturally choose the study room.
When you open the map and search the surrounding study rooms, you will find that many of them have been closed, some have moved out, and the rest have become the so-called punching places among online celebrities, struggling to support them. In order to survive, some study room operators have to do some value-added services, such as selling coffee, milk tea, drinks, books and stationery, and peripheral learning. Although this violates the original intention of the study room, it can bring in income and maintain operations.
In this way, it is not necessarily a good idea to open a study room now, and it is not necessarily profitable. It is necessary to fully conduct market research and not blindly follow the trend, otherwise it is likely to fall into a dilemma like Sister Zhang.