(Vipshop) is online. The two founders, Shen Ya and Hong Xiaobo, are both traditional Wenzhou businessmen. They have cooperated in electronic foreign trade business before. Vipshop also has three founding investors, all of whom are classmates of Shen Ya and Hong Xiaobo in cheung kong graduate school of business and fellow villagers. Five people raised 30 million RMB as start-up capital.
The business model of Vipshop is "brand name discount+limited time snapping+genuine insurance", that is, the "flash purchase" model, which originated from Vente Privee in France and was founded on 200 1. Later, the American website Gilt reformed this business model, focusing on discounted sales of luxury brands. Vipshop also tried to discount the sales of luxury brands in the early stage of its business, but online shopping for luxury goods is not the best online discount product in China because of its small user base and luxury consumption habits. At the end of 2008, Vipshop began to promote domestic second-and third-line brands of clothing, and orders began to rise. Since then, Vipshop has positioned itself as a domestic second-and third-tier brand product, and many users are also from second-and third-tier cities. Since then, Vipshop has ushered in rapid growth. In 2009, the orders of Vipshop began to increase to 7 1 0,000, 20 10, and surged to 927,000. 20 10 12 vipshop will obtain the joint venture capital of Sequoia and DCM, with a financing amount of about USD 20 million; 20 1 1 In May, 2008, Vipshop won another $50 million joint venture investment from Sequoia and DCM.
201February 18 vipshop will submit a listing application to the US SEC, and will land on the New York Stock Exchange on March 23rd, with an issue price of US$ 6.5 and financing of about US$ 710.5 million.