E-commerce is a direct product of the explosive development of the Internet and a brand-new development direction of network technology application. Internet itself has the characteristics of openness, globality, low cost and high efficiency, which has also become an inherent feature of e-commerce, greatly surpassing the value of e-commerce as a new form of trade. It will not only change the production and management activities of enterprises themselves, but also affect the economic operation and structure of the whole society. The "electronic" technology platform based on the Internet provides a vast development space for traditional business activities, and its outstanding advantages are incomparable to traditional media means.
★ 1. E-commerce electronizes and digitizes traditional business processes. On the one hand, replacing physical logistics with electronic flow can greatly reduce manpower and material resources and reduce costs; On the other hand, it breaks through the limitation of time and space, so that trading activities can be carried out at any time and any place, thus greatly improving efficiency. Internet has changed the traditional concept of space, and a virtual space or virtual society has emerged, which is different from the actual geographical space. Individuals, companies or institutions in any corner of the world can be closely linked through the Internet to establish virtual communities, virtual companies, virtual governments, virtual shopping malls, virtual universities or virtual research institutes to share information, resources and intelligence.
★ 2. The openness and globality of e-commerce have created more trade opportunities for enterprises. The Internet transcends national boundaries and time and space. No matter where you are, no matter day or night, as long as you click the mouse with your browser, you can log on to the website of any country or region at will and communicate directly with the person you want to communicate face to face.
★ 3. E-commerce enables enterprises to enter the global electronic market at a similar cost, making it possible for small and medium-sized enterprises to have the same information resources as large enterprises and improving their competitiveness.
★ 4. E-commerce redefines the traditional circulation mode, reduces intermediate links, and makes direct transactions between producers and consumers possible, thus changing the whole social and economic operation mode to some extent.
On the one hand, e-commerce breaks down the barriers of time and space, on the other hand, it provides abundant information resources, which provides more possibilities for the reorganization of various social and economic factors, thus affecting the economic layout and structure of society. 2 1 century is an information society, information is wealth, and the speed of information transmission is a matter of life and death for businesses. Internet is favored by merchants because of its fast information transmission speed. It can be said that people in the southern hemisphere can learn about what just happened in ten minutes, a few minutes or even a short time through the Internet. The internet has really turned the whole earth into a global village.
★6. Interactivity: Through the Internet, businesses can communicate, negotiate and sign contracts directly, and consumers can also reflect their feedback suggestions on the websites of enterprises or businesses, and enterprises or businesses should timely investigate product categories and service quality according to consumers' feedback to achieve benign interaction.