Unfortunately, Ming Rui travel has been discontinued at present, and only a few new cars are in circulation. However, just recently, the declaration map of the brand-new domestic car Ming Rui appeared in the Ministry of Industry and Information Technology, and the new car is expected to be listed on 202 1.
Although through various news, Skoda may cancel the introduction of the new Ming Rui Travel Edition; However, as far as the CC hunting car and fox hunting version are concerned, I am still full of "fantasy" about this new car. In this regard, we might as well compare the Fox Hunt version and the overseas version of the new Ming Rui travel, and simply analyze whether there is really a market for the150,000 joint-venture station wagon.
Appearance may be the key factor to attract many consumers to buy "crocks". After all, compared with the traditional sedan and hatchback, they are often more fashionable and elegant.
Compared with overseas models, the domestic fox hunting version has undergone many localized transformations in appearance, which is obviously different from other models under the Fox family. The headlight group of the new car extends to the middle net, and the shape of the middle net becomes smoother. A large number of chrome-plated elements are also added to the interior of the net, the front lip and the fog light area for decoration. When I first looked at the picture, I couldn't help feeling a little "jumbled"; But as far as the actual visual experience is concerned, it is indeed a lot more refined. The rear of the new car generally retains the design of the hatchback version, but it looks much slimmer; The exhaust design of bilateral * * * is more hard-core, which highlights a strong cross-border atmosphere.
Compared with the discontinued models, the appearance of the new Skoda Ming Rui Travel has become more angular and the style is more inclined to speed. The front face of the new car is equipped with a brand-new straight waterfall grille, supplemented by thick chrome trim. The headlight group has a sharp and dynamic shape, and there are many ribs on the hood. The lower front enclosure adopts a penetrating design. The tail of the new car is layered and the taillights are quite slender and sharp. Like the fox hunting version, it is also equipped with a cross-border kit, which is more "SUV sense".
Because they are derivative models of cars, both of them generally retain the interior design of ordinary models.
In terms of interior, the fox hunting version basically retains the design of the ordinary version. The combination of 8-inch LCD instrument+12.3-inch central control touch screen ensures good technology. Although it doesn't give people much surprise in design, it is at the upper-middle level of the same level in workmanship and materials.
The interior design of the new Skoda Ming Rui Travel is simple and atmospheric, the center console is layered, and the overall layout is even similar to the Fox Hunting version. The combination of 10.25 inch full LCD instrument+10 inch suspended central control panel and brand-new two-position steering wheel enhances the sense of youth and technology in the car. The exquisite shift lever is exactly the same as the eighth generation Volkswagen Golf and the new Audi A3. And like the wooden decorative board, it enhances the home atmosphere in the car.
In addition to the more exquisite appearance of petty bourgeoisie, large space is definitely the highlight of the station wagon to attract consumers.
In terms of body size, the length, width and height of Fox Hunting Edition are 4678/18411555 mm, and the wheelbase is 2705 mm Compared with the hatchback edition, it is not only much longer, but also improved in width and height. The fox hunting version has a trunk volume of 575L under normal conditions. When all the rear seats supporting the ratio of 4/6 are laid down, not only the rear space can be almost flat, but also the volume can be expanded to 1620L. In this way, the ride comfort, space flexibility and expansibility of the new car have been improved.
According to the data, the length, width and height of the overseas version of the new Ming Rui Toure are 4689/ 1829/ 1468mm, and the wheelbase is 2686mm, which is slightly higher than that of the previous generation. In addition, its rear seats also support a 4/6 ratio, and the rear space is also considerable.
In terms of power, the Fox edition is equipped with a 1.5T three-cylinder engine, with the maximum power of 174Ps and the maximum torque of 243n·m, matching the 8-speed automatic gearbox. As far as the overall power performance is concerned, this power combination of 1.5T+8AT is enough to meet various daily driving needs; Whether it is manipulating feelings or being full of motivation, it is worthy of praise from peers. However, due to the characteristics of the three-cylinder engine, you can still feel very slight jitter from the car when idling or starting.
In terms of power, refer to the declaration information and various network information of sedan models. If the brand-new Ming Rui travel is really introduced into China, the existing 1.5L power will be cancelled and 1.2T or 1.4T engines will be installed, with the maximum power of 1 16/ 150Ps and the maximum torque of 200 respectively. In terms of transmission, the new car will continue to match the 5-speed manual or 7-speed dual-clutch gearbox.
For a long time, Skoda's trip to Ming Rui can be regarded as one of the few "real Crocker" in the joint venture camp; And in terms of price, it is also more close to the people. Although it was once popular in Europe and widely praised, since 20 17 was made in China, the sales volume has been not optimistic, and even many people don't know it. However, just before the production was about to stop, the price of its bare car once fell to100000 yuan; At this time, many people realized the charm of this "original" crock.
The reason is that Skoda's brand influence is also very problematic, except that its station wagon is relatively small and does not meet the national conditions. At present, many popular models under the Volkswagen brand have considerable terminal discounts, and the existence of Skoda, a "cheap Volkswagen", is naturally getting lower and lower. And as far as Ming Rui is concerned, it seems to sell better, and the sedan version with hatchback features has not been greatly improved. What reason do consumers have to pay attention to the slightly higher price travel in Ming Rui?
This situation also applies to the fox hunting version. In recent years, Ford's brand influence has been declining, and Fox, once the best seller in China, has also been hit hard by the "three cylinders" problem. Like traveling in Ming Rui, Fox sells well in Europe. Moreover, in terms of brand power and terminal price, the current Focus also has a quite good cost performance, and its product power is obviously superior to octavia. Even so, China people just don't buy it.
And judging from the pricing of the fox hunting version, it is actually not cheap. Although it is the upper price limit of the whole department, in fact, its configuration generally corresponds to Fox EcoBoost? 180? Automatic tidal front; Reflected in the price, the difference between the two guide prices reached 1.7 million yuan. For consumers with a budget of 6.5438+10,000 yuan, it seems difficult to persuade them to pay the difference of 6.5438+0.7 million yuan if they just change the front face and lengthen the bottom of the car that is invisible in China. In my opinion, the advantages of Fox Hunting Edition will be gradually highlighted after the later discount is more than the hatchback edition.
After reading the above analysis, please don't rush to have the illusion and sigh that "only feelings are left in the crock". In fact, although the competition in the domestic automobile market is becoming more and more fierce, it is actually becoming more and more diversified. The golden age of SUV will pass one day, and consumers will understand what they want more and more. Compared with many hatchback heightening cars known as SUVs, the driving comfort and space flexibility of many station wagons or hunting cars are not lost to them. When joint venture car companies venture to introduce, what we need to do is to be more tolerant and understanding.
Just like Honda Jade and Skoda's trip to Ming Rui, as well as Ford Focus Hunting Edition and Volkswagen CC Hunting Car, which have been discontinued recently, all have their own characteristics. From the perspective of car companies, we should not always think that the market wind direction determines the overall sales. Sometimes, if we add more sincerity to the product or price level, and no longer only provide import options, we may get unexpected results. Therefore, even if Skoda doesn't say whether it will launch a brand-new travel version of Ming Rui, I still hope it will arrive "although late".
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.