Look at my answer:
Five levels of customer demand/1,product demand /2, service demand /3, experience demand /4, relationship demand /5, success demand/
Now all enterprises are paying close attention to and studying the needs of customers, emphasizing "customer-oriented". However, there are not many enterprises that really identify, grasp and track the changing customer needs. The diversity, variability, concealment and complexity of customer needs make it difficult to control. Therefore, it is very important to find out the regularity or regularity from the diversified customer needs. With the help of Maslow's "five levels of human needs" analysis model and method, and referring to other experts' discussions on customer needs, the author believes that customer needs also have five levels, from low to high: product needs, service needs, experience needs, relationship needs and success needs. See the figure below:
On Five Levels of Customer Demand
Time: May 2008-15 Source: iSoftStone Author: Wang Chuanyou (Editor: Blue)
On the five levels of customer demand/1,product demand /2, service demand /3, experience demand /4, relationship demand /5, success demand/
Now all enterprises are paying close attention to and studying the needs of customers, emphasizing "customer-oriented". However, there are not many enterprises that really identify, grasp and track the changing customer needs. The diversity, variability, concealment and complexity of customer needs make it difficult to control. Therefore, it is very important to find out the regularity or regularity from the diversified customer needs. With the help of Maslow's "five levels of human needs" analysis model and method, and referring to other experts' discussions on customer needs, the author believes that customer needs also have five levels, from low to high: product needs, service needs, experience needs, relationship needs and success needs.
I hope it works for you.