Taobao training is fully displayed on Taobao (in the form of brand-new pictures and words). Each product can set 200 keywords, and the seller can freely price each bidding word, and can see the ranking position on Yahoo and Taobao. The ranking position can be queried by Taoda Search, and paid according to the actual clicks.
Extended data:
Taobao Training Promotion Skills
First, the through train encourages misunderstanding.
Many businesses usually make these two kinds of mistakes when they start to promote through trains. First, I don't want to spend money on the promotion of a product, and I won't choose baby promotion in the early stage, which is difficult for some zero-based baby through-train promotion; Second, I feel that the more products are promoted, the more traffic there will be.
In fact, both of them are wrong. When I first came into contact with the promotion of through train, there should not be too many products to be promoted, but neither should there be too few. Two or three are most suitable. The so-called one baby can't drive the store data, but more than two models can drive it, and some will drive the whole. When the promotion accumulates a certain amount of traffic, change products for promotion, or add plans to push.
Second, the pertinence of products.
As a Taobao seller, you should learn to distinguish the enforceability of the store baby. The promotion of through train will only see good results if it is promoted on the basis of data treasure. It is best to open the basic collection and buy the transformed treasures.
Not all babies can be promoted. Choose a targeted baby push to see the effect quickly. First of all, we need to know which products in the store have high sales weight and a wide market audience. Secondly, which products can attract users to buy. Through the comprehensive judgment of targeted products, the effect will be better.
Third, baby keyword settings
When choosing keywords in the plan, choose words that match the baby's attributes accurately. Buyers want to buy products, just search for accurate keywords on Taobao homepage to see the baby. But don't use keywords indiscriminately to attract traffic, which will lead to inaccurate traffic into the store and increase the jump rate. Clicking on inaccurate traffic will also lead to fee deduction, which is not worth the candle.
Fourth, avoid the self-competition of store products.
Every Taobao shop will have its own main product, which is to drive other treasures in the shop through the main baby. In the promotion of through train, there should be no competition between products as far as possible. Repetitive words are forbidden in the plan.
For example, if the keyword of your first product choice is casual and versatile white shoes, then the second product cannot have casual and versatile white shoes, otherwise the keywords will collide and compete with each other. Thereby causing the main push baby flow to be diverted.
Five, the difference between natural search keywords and through train keywords
Many sellers will think, what is the difference between the keywords of natural entering the store and the keywords of through train? In fact, the difference between the two is that one is natural search data entering the store, and the other is natural drainage, which examines the drainage effect of titles and titles.
Baidu encyclopedia-Taobao training