Generally speaking, although graduates majoring in advertising can engage in a variety of occupations and have good career prospects, the competitive pressure of this major is relatively high. Similarly, more space for advertising lies in ideas and methods outside books, and these factors need to be considered in many aspects when choosing this major.
Advertising is an undergraduate major in colleges and universities, which belongs to literature major. The basic study period is four years, and the bachelor of arts degree is awarded.
Advertising aims to cultivate applied, compound and innovative talents with all-media news communication knowledge and ability, as well as international news communication talents with global vision and cross-cultural communication ability.
Advertising professional education is to cultivate students with firm and correct political orientation, take the development needs of national political, economic and cultural construction as the basic principle, take the positioning and characteristics of China's higher education as the reference framework, take industry standards and social needs as the guidance, have all-media news communication knowledge and ability, and have international news communication talents with global vision and cross-cultural communication ability.