Brochures are commonly used promotional materials for enterprises, which can vividly display the image, culture and products of enterprises and improve brand awareness and influence. The following are the steps to design a brochure:
1. Determine the theme and target audience: Before designing the brochure, you need to determine the theme and target audience. This will enable designers to better meet the needs and expectations of the target audience, and make a preliminary selection of elements used in the design, such as color, font and composition.
2. Collect and organize materials: Designers need to collect and organize the required materials, including pictures, words, logo and other related information. Coordinate color matching, judge whether the combination of graphics and text can create a visual aesthetic feeling, and facilitate the determination of the core context and timeline in the manuscript structure.
3. Determine the page structure and layout design: After collecting information and analyzing users' preferences, design the layout of key information according to the propaganda goal of the album and determine the elements needed for each page. You can hand-draw effects, gradient settings, shadows and light processing, etc.
4. Text typesetting and editing: All contents, titles, introduction and other information should be appropriately and coherently typeset, and the concluding sentences with the same font size should be concise and well expressed, so as to avoid typos and language diseases from affecting reading, and at the same time comply with the basic typesetting rules.
5. Color matching and editing of pictures: select representative pictures to ensure that the image quality remains unchanged during printing and the product concept is clearly conveyed. Professional editing of pictures that need to be cut or adjusted, so that the images are beautiful and the content is accurate.
6. Highlight key information: In the design of designer brochures, it is necessary to highlight the main information and characteristics through artistic means. This information can be emphasized in many ways, such as using large text, citing user feedback, border lines and other advanced artistic effects.
7. Printing production: After the design is completed, the photo album box will be printed into the actual product. Pay attention to cost and production cycle, as well as media delivery environment and enabling life cycle requirements.
In a word, careful pre-strategic analysis, mid-term design planning and implementation as planned can better shape the brand image, enhance the brand's advantages and strength, and play a very good role in promoting sales growth.
Zhonghui Design Original Brochure Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design company. I hope it helps you.