1. Contract problem: Ma Siwei signed different brands in different periods. Due to the expiration or termination of the contract, in order to better develop their own music career, they need to change their brands.
2. Geographical issues: Emperor Entertainment is headquartered in Hongkong, and Huayan International Music is headquartered in Taiwan Province Province. The music markets in these two regions have different characteristics and cultural backgrounds. Ma Siwei hopes to expand its influence and market share in these two regions with the help of different brands.