Irrelevant data, get rid of the rough and the fine, get rid of the false and keep the true, conceive a solution, and put forward a combination in front of the company's top management.
A reasonable and creative idea.
In fact, this is also the reason why consulting companies pay special attention to case analysis interviews. They want to take this opportunity to judge the logical thinking ability and persuasion ability of candidates. Basically, case interviews are tantamount to playing the role of consultants.
Practice it twice.
If you want to enter a consulting company, you must pass the case interview; If you want to pass the case interview, you must know how to conduct the interview.
To be prepared and how to express yourself, you must know what qualities the interviewer wants to see in you and what you need to know.
Type of case problems, and then we need to know what kind of thinking framework, also known as the framework.
What qualities do consulting companies need to look for? Here I give an example of McKinsey.
I think the criteria for consulting companies to find candidates are actually similar, but some consulting companies occasionally lower them.
Standard. If classified according to the level of interview requirements: the first echelon: McKinsey, BCG；; Second echelon: Bain, Booz Allen Hamilton, Monitor, ATK, Rolandberger, Mercer；; The third echelon: Bi Bo, Deloitte, IBM BCS and Accenture (the above classification is purely personal and for reference only).
Example: What is McKinsey looking for?
We want you to demonstrate your skills in four key areas. These areas are vital to the success of our daily work. We hire people who are different from others, so when we interview you, we will look for outstanding potential in these fields.
1. Problem solving
McKinsey consultants help clients solve difficult problems in their business.
Implement the solution. This requires not only strong intelligence and rigorous attitude, but also a good practical awareness of what works and what doesn't work in a complex organization.
Step 2 realize
Our consultants constantly strive to provide unique customer service. To do this, it takes extraordinary energy, determination and judgment to deal with multiple stakeholders and tight deadlines at the same time.
3. personal influence
McKinsey consultants deal with all kinds of individuals in their daily work.
Work. The formulation and implementation of reasonable suggestions need the participation and support of these people. The ability to interact with people in sometimes difficult situations is crucial to have a unique customer impact.
4. Leadership
Leading employees and cultivating effective team spirit are the keys to the success of McKinsey's internal and customer cooperation. In order to promote positive change in complex organizations, McKinsey consultants need outstanding leadership skills. All our consultants are well-rounded individuals. They combine these skills well and it is interesting to work with them. This is the reason for their success, and it is also the reason why our customers value it. When we interview you, we will look for the same skill set!
Case interview is a common way for consulting companies to recruit employees. Generally speaking, the case questions are very interesting and attractive.
A confusing and aggressive interview tool is used to evaluate candidates in many aspects.
When the interviewer gives the case, he doesn't want to embarrass you or make a fool of yourself, nor do he want to see you in a cold sweat.
It's really stressful to try, but you still have to examine your ability to deal with problems under pressure. His purpose is:
Test your analytical skills.
Test your logical thinking and ability to organize answers.
3. Observe your thinking process
4. Evaluate how calm and confident you are under pressure and your communication skills.
5. Discover your own personality, whether it is chemically compatible, and whether it conforms to the company culture.
6. See if you really like solving problems (will your eyes light up after hearing the case)
7. Determine whether consulting work is suitable for you.
I have done many case interviews myself, and summed up the cases I participated in with my classmates and friends.
Erview I think the magic weapon to win a case interview is as follows:
1. Listen to the question
Being good at listening is one of the most basic skills of consultants. To find out what the customer really wants, sometimes one sentence is enough.
Can change the whole case.
take notes
During the interview, it is necessary to record the information given by the interviewer in time. A good memory is not as good as a bad writing. If you take notes, even the brain
The child is blank, at least all the information is still in front of you.
Clarify a problem, clarify
Clarification has several purposes: to find out the problem that the customer wants you to solve, to see if other goals are hidden, and to obtain.
More information, turn the case analysis into a dialogue.
4. Don't make assumptions in advance
When a marketer tells you that a coconut juice producer has found that the price of raw materials has risen sharply, he won't tell you that it is Taiwan Province.
The wind caused the recent reduction in production.
In most cases, there are several good basic questions to ask:
1) What product is it?
2) Who hired us?
3) Has the company faced this problem before? If so, what's the reaction? What is t?
What's the ending?
4) What did other companies facing this situation do? (Benchmark, Best prac
Tess)
Keep eye contact.
Necessary eye contact is a bridge between you and the interviewer. Sometimes I get a lot from the interviewer's eyes.
Useful tips
6. It takes time to learn to speak.
Take your time, but pay attention to the time and don't think too long. Generally, one minute is appropriate.
7. Explain your ideas to the interviewer and put forward your framework for solving the problem.
After identifying the problem, you need to draw up the framework of the solution and express your ideas logically. this is
Case interview is the most difficult and crucial step. It will not only determine whether you can successfully complete this interview, but also determine you.
Can I attend the next interview? Pay attention to your priorities when you express your ideas, don't say everything.
You must learn to choose the key points, because not only the interview time is tight, but also the real working time in the future.
But it's urgent, so we must learn to choose the key points.
8. Pay attention to oral expression, think it over, and learn to speak with figures and charts.
Sometimes using a 2X2 matrix to illustrate your ideas will get unexpected results and be more convincing.
9. Think loudly. Think loudly
Don't bury yourself in thinking without saying a word during the interview. This is absolutely taboo. Even if you want to, you should miss me.
Look up and say what you think, so that the interviewer can hear you, so that he can understand your thinking process, not just
Staring at the paper and thinking. For example, you can say to yourself, "The decline in profits may be due to the decrease in sales or the increase in costs."
But the chart shows that the sales volume has increased in recent years, so the problem may be the cost. "
10. Show enthusiasm, initiative, steadiness and calmness.
1 1. Quickly summarize your conclusions.
After completing the whole case, it is necessary to summarize and close the case. Sometimes this is your chance to change a bad situation, just in case you get ahead.
If you don't behave well. Re-examine your findings, reiterate various suggestions and recommend a biased plan.
, pick the key points. Some students are afraid of wrong plans. In fact, there is no right or wrong plan, as long as the answer conforms to business practices.
And common sense, can justify itself, is meaningful.