Liquor leads the brand? 4000/ 163/689
Liquor chopsticks brothers are in a small mood. The hot sale of liquor, product packaging and liquor quality are on the one hand, brand support is on the other hand, the attraction of promotional activities and the rationality of each sales link are on the one hand, and the customer satisfaction of the whole service system is on the other hand. These aspects have laid a good way out for xiaojiu.
First, the misunderstanding of choosing liquor brands:
A: Don't blindly believe in big brands, but decide according to local product market acceptance, living habits, distribution channel market analysis and local living consumption level. Big brands often buy millions of goods, and the workload is so heavy that you can't breathe. If you are not careful, your agency will be cancelled.
B, is it? Don't just consider the problem from the perspective of consumers. The hot sale of products, on the surface, seems that consumers are drunk, but in fact they are sold. Consumers are guided by merchants in the process of consumption.
Second, how to distribute goods:
First: Payment for distributing goods.
When all end customers distribute goods, they all look at which manufacturer has more prizes, so they will consider taking goods from the manufacturer with more prizes. Therefore, the terminal distribution policy can quickly narrow the distance between products and terminals. There are many kinds of incentives for distributing goods, such as quota incentives, purchase incentives, account opening incentives, promotional product support, free products and so on.
Second: easy first, then difficult.
FMCG products are generally various types of terminals, such as wine outlets in restaurants, famous hotels, supermarkets and convenience stores. Considering the channel competition, when it is difficult to lay a large number of terminals in the early stage, such as alcohol catering terminals, you can first consider entering from small terminal outlets such as convenience stores.
If the brothers of Luzhou-flavor liquor chopsticks, who are deeply loved by the post-80s and post-90s, are in a low mood, it is suggested to enter restaurants, bars, KTV and other channels that young people like to go to first, followed by Shangchao and so on.
Third: from point to surface?
Enterprises can concentrate resources, choose key terminals and a certain area to make breakthroughs, and spread goods through demonstration effects.
Fourth: binding driver?
For new products entering the market, in order to reduce the resistance of new product distribution, we can also adopt the strategy of bundling sales to promote the distribution of new products through best-selling products.
Fifth: consumption pull?
If there is too much resistance when distributing goods, we can also consider starting with consumers and working directly with end consumers to stimulate consumers' purchasing enthusiasm.
Sixth: seduced by "trust"?
After the commodity distribution is blocked repeatedly, the enterprise can induce the commodity distribution by means of "entrustment". Enterprises send special personnel to act as customers to inquire about their products at various terminal sales points and express their desire to buy them. After asking more times, the store has an impression of this product and thinks that this product should sell well. At this time, it is not difficult for the sales staff to distribute the goods again.
Seventh: Be diligent.
When distributing goods, the customer relationship with the terminal is the decisive factor to determine the success of distributing goods. It may be easy to realize the distribution of goods at a terminal familiar to the distributor or a terminal introduced by a friend.
Third, how to start the market:
It is an important factor to use some activities and methods that can attract consumers' desire to buy in the early stage of product introduction.
1, integrated marketing bundled promotion.
2. Exhibition Award? (vivid display)?
3. Free tasting?
4. Restaurant promotion?
Promotional activities start from three aspects: first, promotional activities, second, promoters, and third, promotional products, which are aimed at consumers, waiters and channel owners.
5. Discount or gift?
6. crowd tactics