Nana Ou-yang, an actress known as "the girl next door", overturned because of her own clothing brand Nabi.
Regarding his own brand, Nana Ou-yang said that it took him three years to elaborate his sincere works after numerous ups and downs, but in fact, everyone simply could not see any sincerity:
Pure white sweater 438 yuan, pure white trousers 458 yuan. In addition to nabi's logo on it, you can buy the same style for more than ten yuan on weekends.
The price of two pairs of pure white socks is 168 yuan. Except for the conspicuous ratio, they are all pure white basic models of rotten streets.
Graffiti rabbit dolls dare to sell for 388 yuan, which is higher than Bonnie rabbit, the head brand in the doll world.
The highest price of 988 yuan bathrobe pajamas is made of airtight polyester fabric, and even a piece of pure cotton is reluctant to give you.
Fans want to support their idols and buy a little cheaper 168 yuan white socks, so I'm sorry, Navi clothes can only be mailed at 999 yuan, otherwise 5 yuan will be sent to 35 yuan. It is outrageous that the highest price of bathrobes and pajamas in the store is 988 yuan, which is not even enough for the store.
It took three years to build a personal brand, which was a perfunctory work eager to cut leeks, making the Dongba District built by Hans Zhang in four years look slightly inferior.
It is claimed that every girl and boy should have the most comfortable lifestyle, but the product is mainly made of polyester fiber. The person in charge of the textile mill introduced that polyester fiber is one of the cheaper fabrics. The funniest thing is that some netizens said: Sabie bought Navi's clothes. The eyes of passers-by are discerning, even the most tolerant fans can't stand it. Soul torture Nana Ou-yang: You cut us like leeks! Baby, things are too expensive.
It is nothing new for stars to create their own brands across borders. How can Nana Ou-yang be bombarded by passers-by and fans?
First of all, under the background of the epidemic, the economic situation is not optimistic, and many people are facing the risks of layoffs, unemployment and bankruptcy. Consumers begin to take cost performance as an important consideration in consumption, and will measure whether high prices can get high returns when paying. Internet celebrity brands and celebrity gimmicks that have been sought after are no longer the primary factors to consider.
Nana Ou-yang's Nabi brand obviously can't meet the demands of consumers, who can spend less money to buy better quality pajamas.
Secondly, Nana Ou-yang founded the brand with the commercial endorsement of 3 1 brand such as Givenchy, ranking first among the post-00 stars, and her good performance in bringing goods made her misunderstand her own ability.
Without investigating the market and understanding the audience, she set a high price that does not meet the product quality, and her fans and consumers are mostly after 90 s and 00 s. Who will pay for her?
The "dislocation" between fans' purchasing power and commodity pricing has caused a great sense of tearing. It turns out that Nana Ou-yang is not the kind of girl next door, but just the money in your pocket.