Q 1。 Please tell us about Dongfeng Xiaokang Company's participation in this Guangzhou Auto Show. What products did you bring to see you?
-At this Guangzhou Auto Show, Dongfeng Xiaokang Company has two booths, one in the passenger car hall and the other in the commercial vehicle hall. We brought two major product brands, Dongfeng Scenery and Dongfeng Xiaokang, as well as a variety of passenger cars and commercial vehicles.
—— The Dongfeng Scenery Pro-people SUV family made its debut, bringing you five fuel SUVs and 1 new energy SUVs. Including 50,000-class national SUV scenery 500, super city SUV scenery 580★ star version, global medium-sized SUV scenery ix7, smart coupe brand-new SUV scenery ix5, young SUV scenery S560, full-time electric mileage worry-free scenery E3. Welcome media friends and consumers to come to the Dongfeng scenery booth in Hall A of Guangzhou Auto Show for tasting.
-Dongfeng Xiaokang also brought nine commercial vehicles to the exhibition, including the newly-launched super pure electric utility vehicle 202 1 EC36, the best-selling EC3 1 refrigerated truck in the cold chain field, and the new economy mini-buses EK07S and EC35III***, totally four new energy vehicles. Ultra-wide mini-cards C5 1L, C52L, ultra-town multi-purpose vehicle C56, ultra-logistics mini-card D5 1, together with five fuel-fired light commercial vehicles, welcome to 12.2 for tasting.
Home of the car
Q2。 Dongfeng xiaokang company has been practicing the "people-friendly" line. Please introduce the positioning of the company.
-People-friendly cars: As we all know, 2020 will be a decisive year for China society to enter an all-round well-off era, so that all people can live a well-off life and drive a well-off car, which is not only the demand of people's livelihood, but also the general trend of national policies. For a long time, Dongfeng Xiaokang Company has been positioning itself as a people-friendly car, continuously strengthening the people-friendly route and pace, adhering to the concept of Pratt & Whitney, and committed to providing better products for the majority of users.
-Intelligent quality: Dongfeng Xiaokang Company, with millions of users, has been widely recognized with the label of "intelligent quality". Our user base has a unique pursuit of life. On the one hand, I love life, pay attention to quality and favor fine products; On the other hand, I pay attention to reality, choose carefully and like actuarial science. Whether buying a car or other consumption, we pay great attention to the quality-price ratio. It can be said that it is a pragmatic school that pursues smart choices. Dongfeng Xiaokang Company, which is located in the people-friendly car, chooses smart cars as more pragmatic users and provides intelligent quality products.
Q3。 Speaking of being close to the people, Dongfeng Scenery recently held the "Scenery Brand User Festival", and Tamia Liu became the Chief User Officer. What positive effect does this have on deepening user operations?
—— Tamia Liu as the Chief User Officer: In September, Tamia Liu, the national goddess, was selected as the Chief User Officer of Dongfeng Scenery by millions of fans, and with the insight of intelligent product selection, she selected products with high cost performance for fans.
—— Tamia Liu continues to drive fans and fans to participate in online interaction: on the platform of Weibo, Tamia Liu took the lead in participating in the # Auto Art Photography Contest # interaction, with a real-time reading volume as high as 1. 1 billion. # Tamia Liu Landscape Love Action # and # Every love is a landscape # and other related topics have accumulated more than 680 million readings, and have been on the hot search list many times; Little Red Book # Every Love is a Scenery # has harvested hundreds of articles by experts and users, while Tik Tok # Every love is a challenge to the transformation of fans in Scenery #, and it has achieved 765.438 billion views and more than 200,000 video works, which triggered many rounds of climax fission in the social circle with its love for scenery.
-Tamia Liu's dual identity: Tamia Liu, as the official optimization officer of Juhua and the chief user officer of Dongfeng Scenery, carefully selected the cost-effective product-Scenery 580★ Star Edition for the majority of users. In the special live broadcast, we gained more than 4 million views. The interaction with Juhua live broadcast has opened the prelude to the IP marketing cooperation between Dongfeng Scenery and Juhua platform.
-Dongfeng scenery IP-based user marketing: Dongfeng scenery has been user-centered since its birth, playing with users and increasing user stickiness and loyalty. From the three consecutive "Super Highway Fan Festival" to this year's "Scenery Brand User Festival", Dongfeng Scenery has achieved the same frequency vibration of millions of fans and millions of fans.
-Follow-up marketing: There will be many live grass planting activities in the live broadcast room. Although the "Scenery Brand User Festival" has ended, we still have many activities such as listing, test drive and challenge in Scenery 500 District. We expect more users and fans to join us.
Q4。 As we all know, Scenery 580 is the star model of Dongfeng Scenery, so in your opinion, what is the biggest advantage of Scenery 580 Star Edition?
-The quality of the joint venture car? Half price: scenery 580★ Star version market price 79,900-6.5438+0.1.5900. With the advantages of stable chassis, spacious space, intelligent coupler and super warranty, it is a "joint venture car quality". Half price has won the favor of many users.
-Cost-effective advantages:
1) Benchmark RAV4 Chassis: The brand-new chassis system of Benchmark Toyota RAV4 in Europe is adopted, and many key components such as front swing arm and rear stabilizer bar are upgraded 10, with excellent handling stability;
2) Super-large space: it has a super-long wheelbase of 2780mm, 5-seat, 6-seat, 5+2-seat and other seating structures, which can meet the travel needs of different families;
3) Intelligent configuration: equipped with My? Fengneng intelligent network connection system, and 15.6 inch+12.3 inch super intelligent dual screen, intelligently and conveniently configure some joint venture vehicles;
4) Super warranty: Continue the 7-year/65,438+0,500 km super warranty policy initiated by Dongfeng Scenery, and the warranty service always accompanies the car, but does not follow the car, increasing the circulation value of used cars.
Q5。 As a "people-friendly car", Scenery 500 can make users feel cost-effective.
—— 50,000-class occupation: In the 50,000-class SUV market in China, small SUVs abound, but compact SUVs are hard to see; In the product army of compact SUV, the minimum car purchase threshold of 66,000 yuan not only discourages many users, but also has no market value. As a 50,000-class national SUV, Scenery 500 gallops in the form of a compact SUV, which not only meets the needs of younger first-time SUV users, but also ensures that everyone can see and buy it at the store.
-Preemptive price: Scenery 500 has five models, and the market price is 54,800-74,800 yuan, which means that Scenery 500 really pulls the price range of compact SUV to 50,000 yuan. At the same time, for the top 654.38+100000 car buyers, Dongfeng Scenery will give 5,000 yuan in cash benefits, which will bring super cost-effective leapfrog enjoyment to users at the lowest price of 49,800 yuan.
-Cost-effective advantages:
1) Younger: Scenery 500 has a fashionable and dynamic shape and a very trendy personality; All-space voice universal king, the third generation keyless entry and one-button start system, automatic headlights/automatic wipers/automatic parking are also equipped to meet the needs of younger users;
2) Large size: Scenery 500 can be described in one word, and that is "big". The new car has a huge space of 4385* 1850* 1645mm and an ultra-long wheelbase of 2655 mm, and is equipped with an ultra-wide panoramic skylight, which has a very large use space and visual sense.
In addition, the new car is equipped with 1.5L engine, matched with CVT variable speed stepless device, 1 16PS high horsepower/147.5 N m high torque, and the driving output is comfortable and smooth; ?
3) Long warranty: 7 years/10.5 million kilometers super warranty, with the car not following people, with the continuous use cycle of users, improve the circulation income of used cars; The core components of the engine are damaged, so the whole vehicle can only be replaced without repair. ?
Q6, Scenery 500 has been favored by users since its listing. What is the current sales performance? What's the discount for buying a car now?
-Order quantity: Scenery 500 has been on the market for 20 days, and more than 5,000 orders have been received from the terminal. Dongfeng scenery is very grateful to everyone for their love and support for this people-friendly SUV, and I hope this product will bring you a better car life.
Q7。 In the field of commercial vehicles, how did Dongfeng Xiaokang brand perform this year? What's new next year?
-The performance of commercial vehicles is quite eye-catching: Overall, the performance of Dongfeng Xiaokang brand commercial vehicles is very eye-catching and has become the biggest growth point of the company's sales. Especially in the first half of this year, with the resumption of production in all parts of the country, the demand for micro commercial vehicles as means of production surged. In order to better meet the needs of consumers, Dongfeng Xiaokang Company seized the opportunity, insisted on paying equal attention to passenger cars and commercial vehicles, and launched a variety of new commercial vehicles that can fully meet the needs of users to create wealth independently, which provided great help for the sales growth of commercial vehicles. Judging from the market in the first half of the year, the sales volume of functional modified cars of Dongfeng Xiaokang has reached 20%, up 60% year-on-year.
-The product matrix will be further enriched next year: In 20021year, Dongfeng Xiaokang brand commercial vehicles will actively adapt to the market demand and launch a variety of brand-new commercial vehicles in the fields of fuel and new energy to further enrich and improve the product matrix.
Q8。 In 20021year, what plans does Dongfeng xiaokang company have for new products?
-New product planning: In the face of the new demand for automobiles constantly put forward by users, Dongfeng Xiaokang Company is also actively advancing with the times. 202 1 is the company's product year. We will launch a variety of SUVs, including New Scenery 580 and Scenery S560, to meet the needs of multi-scene and multi-purpose commercial vehicle products with two micro-cards and one commercial MPV.
In addition, while continuing the cost-effective route created by our products, we are also constantly iteratively updating related technologies.
Use mine? Fengneng intelligent networking system as an example: mine? FENGON intelligent network system, with AI intelligent brain, can bring beyond the previous human-vehicle interaction experience. Its latest intelligent technologies, such as sound source localization, part-time wakeup-free, what you see is what you say, context semantic understanding, speech recognition and so on. , making people communicate more smoothly.
Name of guest interviewed: Zhang