What does kol mean?

Kol is called a key opinion leader, which is a concept in marketing. Generally speaking, it refers to people who have more, more professional and more accurate product information, are recognized and accepted by the majority of users, and are easy to make group consumption and have great influence.

In fact, kol is not much different from online celebrities. It can be said that kol is a continuation of online celebrities. Internet celebrities who don't have sustained endurance can only be called online celebrities, not kol, because such online celebrities often rise and fall quickly and sink to the bottom of the sea in the blink of an eye.

Extended data:

Characteristics of kol

1, lasting intervention

Kol is generally immersed in a certain industry or a certain product for a long time, and has a deeper and deeper understanding than others, and has a more professional and in-depth understanding of his own products and industries. What it says has certain representative significance.

2. Strong interpersonal communication skills

Kol is easier to integrate into the group and more talkative than ordinary people. Kol has strong social and communication skills, likes to communicate, and is also the center of public opinion of the group, which is very attractive to others.

3. Open personality

Kol is open-minded and quick to accept new things. They pay attention to fashion, hot spots and fashion trends.