It is not only the breeze that is cold, but also the real estate industry that has been like a cold winter in recent years.
On the other hand, the real estate agency market has been in a cold winter since the strictest regulation of the property market in June of last year. Once the glory of the property market has long gone, followed by the successive closure of real estate agents. In the past, a lot of hot houses have cut off the financial sector, and Fangtianxia is undergoing structural adjustment. At present, half the sky is loved by advertisements, and as many as 15 companies have been cancelled.
It seems that the real estate agents in internet plus can't stand the tide of the times. After all, the whole industry is experiencing the huge impact brought by the market.
In 20 14, aiwujiwu was known as an industry subversive, and it became an industry unicorn in just over half a year, with a valuation of over $6 billion. At that time when Internet thinking and O2O were the most fanatical, co-founder Deng Wei once proudly said to the media, "Now it's the turn of the Internet to subvert the real estate industry. Challenge the slash-and-burn of traditional real estate agents by means of Internet aircraft cannons. "
Five rounds of financing, 350 million dollars, almost broke the fastest speed of real estate intermediary financing, so it ranks among the top star companies. However, behind the high-tempo expansion and financing, it faces sustained losses. When Cai Ming's advertisements spread all over the Imperial Capital and the Magic Capital, a scandal of layoffs broke out, which immediately caused a heated discussion.
At that time, loving my family, loving my family, was not as arrogant as when I first debuted, and even how to survive became a decisive strategic issue.
Love my family with low commission, high basic salary and great advertising pressure is out of breath. Cutting stores, breaking customers and losing credibility make love my family run counter to users.
When the bubble was punctured, the so-called internet real estate agent also returned to the traditional model. Internet people who fly planes and open cannons have to regain the trick of slash-and-burn cultivation if they want to survive in the world. They open offline stores, reduce basic salary and increase commission, which is no different from traditional real estate agents.
It's not even as good as a mom-and-pop shop on the roadside.
This is perhaps the most shameful thing that the potato-born trio faced-when they thought they had mastered internet games and began to apply them to other fields, they suffered a terrible fiasco.
First of all, the traditional intermediary industry is profiteering, but it is really not as big as imagined. The network car feels that the taxi industry is profiteering. When it passed subsidies and price wars, it was found that it burned a lot of money, so it raised the price; The huge profits of the real estate intermediary industry are not so big, but the transaction volume is large, and the profit margin is actually not as big as expected.
Secondly, it underestimates the strength of its opponents. Chain home has changed rapidly under the impact of the Internet. I love my family's quick response to the Internet. Integrating resources, starting mergers and acquisitions, and improving the construction of mobile clients, the two companies have been busy. Chain Home established Tintin Renting House to cope with the invasion of Internet real estate agents such as love my family, love my family and love my family, and also hatched products such as "Freedom" and "Yu Xiang" of the company's brands. What internet real estate agent is just an APP.
At present, the chain has removed Tintin's rental house. It seems that the so-called Internet real estate agent is just a paper tiger.
Whether it is business adjustment, closure or layoffs, it reflects the current survival dilemma faced by this industry. This difficulty is naturally directly related to the real estate regulation of 10 last year. Strengthening the examination and approval of personal mortgage makes the real estate transaction process long and unpredictable. No wonder even Wang Jianlin has packed his bags and run away.
It is worth pondering that most of the companies that have been clamoring to subvert traditional industries in the past two years have died. I wonder if Aiwujiwu can withstand the baptism of this autumn wind after closing the 15 store? With that, I took two steps for fear of catching up with the heavy rain today.