Internship can play a key guiding role in your future career planning. I have compiled three 3000-word marketing practice model essays for your reference.
Model essay 1: summary of marketing practice 3000-word model essay has benefited me a lot through a period of training and learning in marketing professional skills. I dare not say that I have a deep understanding of sales, but through learning, I have cleared my mind and found the correct way to cut into marketing. I am both strange and familiar with the original work. The so-called strangeness means that I have never really studied and studied before, and my understanding of it is only superficial; Familiarity means that marketing is always with us. We meet it in supermarkets, shopping and shops, and marketing appears in every corner of our lives! From the beginning of my internship, I began to choose suitable topics. After thinking for a day, I decided to choose a good image design center in the center of Qinhuangdao. Feather Image Design Center is located on the second floor diagonally opposite to Tao Le, Qinhuangdao. This image design center has advanced equipment and high-level designers. Every shop assistant has his own characteristics and is actively innovative. After further understanding, its main business includes hairdressing design, whole body design, and shopping for clothes. The service attitude is very kind, which will achieve the good effect of not letting customers talk more and wasting money. Many customers are repeat customers. After the investigation of other similar industries, this image design center is still very competitive. After nearly two weeks of investigation and study, I have reached a good understanding with the people in the design center and completed my own planning case. There are some experiences and conclusions in this regard. First, make scientific time management. It is very important to do a good job in time management in marketing. My daily work is carried out in the office. I must cherish time, pay attention to efficiency, do as many things as possible in each unit time and make full use of every minute. Time, a resource, is fairly distributed to everyone, but everyone produces different benefits at the same time, which requires us to make conscious use of time, so how to make effective use of time? First of all, establish a scientific concept of time management. Secondly, the work is planned and focused. Summarize the work of the day one day in advance and arrange the plan for the next day. There are daily plans, weekly plans and monthly plans. There is a work diary on the desk, and important things are recorded in the notebook. Office supplies should be placed neatly, and documents should not be littered, so as not to be in a hurry. Third, no chatting. There are many people in the office and many guests. You can't ramble, gossip and have no purpose. This conversation should be enough. For example, someone reads a newspaper, and a newspaper has been reading headlines and corner advertisements for a long time. Turn on the TV, news ads, TV series, watch everything, ask him what he saw, and he can't tell you why. Finally, make full use of mobile time. Second, be the master of time and manage by objectives. Doing things without goals, following your feelings and setting goals are the first step to success, which can increase motivation, clarify the direction of work and life, and set a certain deadline for the realization of goals. You can't put off today until tomorrow and the day after tomorrow, so the goal will be put on hold indefinitely. I am usually responsible for the accounts and daily plans of three sales departments. Through the study and work in the past six months, what I feel most is that the accounts should not be chaotic, and the source and destination of each sum of money should be clear.
Marketing refers to a series of activities carried out by enterprises to meet customer needs and create customer value and satisfaction. Customer demand is the starting point of marketing, and the satisfaction of customer demand is the ultimate goal of marketing.
Marketing is a holistic business activity. What is it related to? Sales? 、? Sales? Have different meanings.
Marketing is a science, and the actual marketing activities of enterprises should pay attention to both science and artistry. Marketing is a process of business activities aimed at meeting consumer demand and achieving enterprise goals in a constantly changing market environment. Including market research, target market selection, product development, product pricing, channel selection, product promotion, product storage and transportation, product sales, service provision and a series of business activities of market-related enterprises. Yuanzu Food is the first enterprise in Chinese mainland to implement erp, and has passed the iso900 1 international standard certification and haccp food hygiene and safety control. Constantly innovate, guide the market, create demand and create fashion? Our business philosophy, based on etiquette and custom culture, recreates the exquisite connotation of food culture with high quality products and continuous research and development of new products. With the improvement of living standards and people's awareness of food safety, the needs of consumers have changed greatly. The marketing environment can not only provide opportunities but also create threats. Successful companies know to constantly observe and adapt to the changing environment. When you need to make a plan, you must set goals and complete information before you can make a plan. In this step, the concept of "work package (wbs)" is first introduced. The so-called work package is to decompose the work into several blocks, distinguish the order of each block, the relationship between the work of each block, and who is responsible for the work of each block. The way of work package realizes the purpose of division of labor and cooperation and rational allocation of resources. Gantt chart is a tool to visually represent the work package, which shows the work progress of each stage in the form of chart. No matter what kind of product marketing, the first thing is to understand this product, its performance, advantages and disadvantages, and all the information of the product; Try to understand the origin of the market development of this product and the current and future development direction, find more information to predict the market prospect of this product, and know yourself and yourself.
Every product has different consumer groups, and an excellent marketer will definitely recognize the characteristics of the consumer groups of his products, such as whether your products are mainly aimed at individuals or companies, if they are aimed at companies, what types of companies are targeted at, whether individuals are old people or children, and so on. I can't list them all, and I won't list them all. Please don't be surprised. This mainly depends on our own exploration and practice. As long as we can observe the market carefully, we will certainly gain something and practice our true knowledge.
Respect your competitors. Many salesmen regard salesmen from other companies as enemies. This idea is wrong. If you happen to meet a salesman from other manufacturers around your customer, you can politely send him a business card, and he will usually return it to you, which may lead to unexpected gains.
In this internship, I learned how to price, and the strategy is (1) regional pricing strategy: pricing according to the delivery methods on specific vehicles, unified delivery pricing, district pricing, and base point pricing; (2) Psychological pricing strategies: same price pricing, segmented pricing, prestige pricing, integer pricing, mantissa pricing, auspicious digital pricing, habitual pricing, solicitation pricing (adjusting the product price below the target price or even below the cost to attract customers and promote the sales of other products); (3) Discount pricing strategies: cash discount, quantity discount, functional price discount, seasonal discount, etc. (4) Competition-oriented pricing strategies: market-oriented pricing, limited pricing and competitive pricing; (5) Demand discrimination pricing strategy: according to customers' wishes, time and occasion; (6) Product portfolio pricing strategy: series product pricing, complementary product pricing, alternative product pricing, etc. You must have never heard of this before. Besides, we can also learn some pricing methods simply, such as cost-based pricing method, variable Chen Ben pricing method, break-even point pricing method, cognitive value pricing method and so on. In pricing practice, pricing methods and pricing strategies should be matched with each other to maximize the market competitiveness of products. Combining the characteristics of products, aiming at the actual situation of the market, and combining the relevant learning content, we can sell our products.
Fan Wener: Summary of Marketing Practice 3000-word model essay. I am a 20xx graduate majoring in marketing. On February 25th, 65438, I was lucky enough to be hired as an intern salesman by Jinxing Beer Group. After passing the training, I entered Henan Jinxing Beer Sales Company. So I was sent to Taikang sales branch in eastern Henan. I started as a sales reporter and an intern salesman at the grass-roots level, and it has been three months now.
During this time, I not only learned a lot of marketing knowledge that books can't learn, but also made myself more mature and strong. During my internship, I encountered difficulties in my work, so I couldn't sleep at night to find a solution, because I always believed that methods were always more difficult than difficulties. In the specific market, I have been rejected and ridiculed countless times, how many times I cried alone in the middle of the night, and how many times I have decided to pack up and leave; But the next day, I threw myself into my new job early, because I always believed that life lies in persistence, and I could accept failure, but I refused to give up.
In this way, a month and two months passed, and I persisted; Now I have become sophisticated and mature. I work actively and am good at finding problems and solving them in time. Many times praised by the manager in charge and the vice president. In the specific market, I can handle the relationship with customers, and at the same time maintain the customer relationship with the terminal, so that I can feel the fun brought by marketing.
First of all, I want to introduce the basic situation of my market. My Taikang market is a model of deep layout in eastern Henan. It is a township agency system that combines large customers and small customers. In addition to several big customers in the county, each township has set up a first-class dealer, which is completely intensive by the market.
Secondly, I am very lucky to be able to participate in the beer war in 2008 and feel the beer marketing. Our main competitors in the regional market are Wei Xue beer in circulation, Snowflake beer in catering channels, and of course, other brands of beer, such as Tsingtao beer and Yanjing beer.
In order to seize the market, when distributing goods in the circulation field, the promotion policy of the main product of the head office is 10 with 2 plus 1.8 liter soybean oil, which will be displayed for two months, 27 yuan/box; Wei Xue 20 with 3, 28 yuan/box; Snowflake 10 with 2, 28 yuan/box; The competition is fierce. Every terminal store in the county is a battleground for military strategists, and all manufacturers are grabbing it. It is really a war without smoke!
The competition in the catering field is more intense. Everyone is buying a shop. You pay 3000, I pay 5000. After the contest, Venus bought out most hotels, but it also paid a heavy price, spending nearly 2 million yuan to buy stores.
Today, my internship is over. In these three months, I have made a lot of efforts and gained fruitful results. Because of my outstanding performance during this period, I have become a formal salesperson of the group company, enjoying the overall planning of the country and generous salary.
Finally, thank your alma mater? Henan Business School, thanks to all the teachers in the marketing department for their training and all the teachers who have educated me for three years. Students are here to pay tribute to you. You have worked hard.
I would like to thank Mr. Tang, Minister of Human Resources Headquarters of Duan He Group, who hired me at the beginning, and Mr. Tang, Minister of Marketing, for his guidance and education on my marketing knowledge.
Thank you, Mr. Zhang, the deputy general manager of the sales company, for your concern for me, thank you, Mr. Sun, the manager in charge of my training, and thank you, my colleagues in Taikang Sales Branch, for their constant concern for me. Thanks again.
Fan Wensan: Summary of Marketing Practice 3000 words Model essay Marketing can be expressed as a social process for individuals and collectives to obtain what they need by creating and exchanging products and values with others. I learned about this social process through a week's study.
Two days' market investigation helped us find the development trend of the current glasses market (the considerable profit of the glasses market is self-evident, so we decided to develop our own high-tech and multifunctional new products. )
On the first day of the investigation, we first made a hypothesis about the general direction of making products mainly based on healthy glasses. However, some data and cases clearly show that the market demand for health glasses is very small, and a large number of so-called green products have been introduced, which is very scarce as a kind of competitiveness. What's more, the investment in developing new products is too high but the rate of return is not enough. Then, we turned our attention to the field of sports fashion? Through the overall and sub-item investigation of the glasses market, it is found that macroscopically, the glasses market has almost entered a saturated period and even followed suit, and both the framework and the packaging have changed, but this is only a preliminary development, so the market potential is huge, which will undoubtedly bring business opportunities to our products. Microscopically, our new products have certain technical content, which not only meets the psychological needs of human beings in the new era, but also innovates in technology and price leverage. We use the internet to roam the network, learn and find the information we want. This also cultivated my self-study ability and the ability to collect screening information.
After two days of consultation, analysis and cleaning, we classified and planned the contents one by one according to the contents in the sample catalogue. From market environment, market or product analysis, marketing target setting, marketing strategy to specific implementation plan, every step is discussed by our group members; Update ideas from market research, guess market trends, and explore existing and potential customer groups. Incorporate those unique insights that are unique to us into the plan.
In the meantime, we have been thinking hard about the naming of products and have not come up with a clue. Finally, we have to put it on hold and draw a conclusion when designing blackboard newspapers and packaging products.
In the process of designing the blackboard newspaper and making the outer packaging, because we have a cooperative relationship, and I am mainly responsible for writing several parts of the marketing plan, so I can't say too much. Just seeing the hard work of my classmates, I used my spare time to make up for my work and got pregnant? Typesetting, step by step, and finally our product model? Born? Yes Taking green as the main color represents our advocacy? Life lies in exercise? Traditional ideas. Taking silver as the core represents the new strength of our new products and the application of high technology. The combination of old and new reflects our unique analysis angle and new product concept for users in the glasses market. At the same time, in the process of production, I also learned the use of waste products. Perhaps, our team leader is an expert in blackboard newspaper, and by combining with our product brand strategy, we create a unique publicity work for new products with novel and smooth lines and colors.
As mentioned above, during this period, I mainly wrote the contents of marketing planning, whether it was fabricated or tampered with, which made me feel miraculously involved in the commercial field. Not only let me master and consolidate the professional knowledge of marketing, but also let me set foot on the surface of society on the way of learning and start to have a general outline of the so-called business.
People's needs and desires are the starting point of marketing activities. The so-called need refers to the feeling that some basic satisfaction has not been obtained. The so-called desire refers to the desire to meet the basic needs, which is also one of the ideas fully embodied in our marketing strategy. In terms of product strategy, we have calculated the product life cycle, so as to plan the brand building period, promotion and pricing. Strategy of market introduction period: In order to make products enter the market as soon as possible, besides brand advertising or public relations activities, it is necessary to promote consumers or channels to improve their popularity. During this period, the main strategies adopted are: channel incentives, free trials, gifts, refund concessions and so on. Promotion strategy in the market growth period: when the product enters the growth period, brand advertising and public relations activities are responsible for enhancing the brand image, and at this time, sales promotion should focus on establishing brand preference. Among them, the promotion strategies are: public relations sponsorship, competition, joint promotion, lottery, prize-winning competition and so on. Strategy of product maturity: when the product enters maturity, the focus of enterprise management strategy should be to make the product life cycle cycle cycle. At this time, marketing communication should focus on sales promotion and personnel promotion, so that enterprises can get more profit space. At this time, the promotion methods are: redemption of points, promotion of games, etc. Promotion strategy of highly homogeneous products: highly homogeneous products should focus on brand image building and brand differentiation. At the same time, appropriate promotion methods are adopted to increase the number and frequency of consumers' purchases, cultivate consumption habits, and make consumers loyal users of products. The strategies of such products include: voucher promotion, member club marketing, etc. Product strategy with low market share: It is often more profitable to use promotional tools for products with low market share. Can I use it in the meantime? Visit reward? Strategies to improve product distribution rate and product circulation.
Consumers are the destination of goods, and the key to the success or failure of new product competition lies in whether the products can adapt to the changing consumer market environment and meet the needs of consumers. With the healthy development of China's economic construction, the living standards of the public are improving. Consumer demand is no longer limited to? Food and clothing? And pursue material or spiritual values. In the early 1980 s, there was a shortage of materials, and any new product on the market could open up a market; In the mid-1980s, consumers began to pay attention to quality problems. At this time, the traditional product competition strategy is mainly adopted. Although the competitive market is gestating, it has not yet formed. In the late 1980s and early 1990s, with the progress of science and technology, the qualified rate of product quality increased, and the number of enterprises producing similar products increased. In particular, the products of joint ventures and foreign-funded enterprises and a large number of products emerge, and consumers choose diversified and high-quality products to become winners. At this time, the bud of competitive market has appeared, but most enterprises still focus on product competition strategy, supplemented by publicity competition strategy; In the middle and late 1990s, with the expansion and growth of scale, many enterprises have penetrated into all aspects of production, and consumers are increasingly pursuing the service value contained in products.
In today's 2 1 century, what we need, whether it is the technical recognition of products by consumers or the fashion concept of product packaging, has undergone great changes. Therefore, we need our sellers to meet the psychological needs of our target customers in the fashion concept of products, which is also the main goal of our new sports glasses development market.
Market competition is full of variables. Marketing planning should be based on the marketing environment, marketing objectives and the period in which the products are located, formulate corresponding marketing communication strategies, apply various promotion methods to the market, give full play to the comprehensive application of short-term incentives and long-term training tools, and make the products stand on the present and achieve the future.
The one-week marketing training ended successfully. Our efforts have brought us the basic ability to use STP to segment, select and position the market, the basic ability to use marketing 4p to formulate marketing plans, and the improvement of professional business English. Of course, the promotion of knowledge is the second. At least in this training, the team cooperation ability has been fully demonstrated, and the division of labor? Cooperation? It's done. Every step was down-to-earth until the defense was completed. We were really relieved one by one, but in retrospect, we really benefited a lot! In order to gain a foothold in the society in the future, it is really worthwhile to work hard now!
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