Writing an article? /? Tu Yanping
Editor? /? Zhang? south
Design? /? Zhao Haoran
Title map? /? outer city wall
CES？ Asia was permanently closed, and the Geneva Motor Show was unsustainable. The Frankfurt Motor Show ended, and this year's exhibitions of Paris Motor Show, north american auto show Motor Show, new york Motor Show, Goodwood Speed Festival and Pebble Beach Motor Show were cancelled. ...
The world is changing so fast that it is hard to imagine what will happen here before 2020, but in the past six months, all this has happened.
Goodbye, Shanghai Consumer Electronics Show.
July 13, Consumer Electronics Show Asia (CES? Asia) announced the closure. In March, due to the COVID-19 epidemic, CES was originally scheduled to be held in June. Asia has announced an extension.
CES？ Asia, the exhibition branch of CES in Asia, is also sponsored by the American Consumer Technology Association (CTA). Since 20 15 landed in Shanghai, it has become a weather vane for the development of cutting-edge science and technology in Asia in the past five years, and it is also a stage for automobile enterprises to display new technologies.
20 19 CES？ Asia * * * showcased 20 categories of products, including 3D printing, artificial intelligence, Internet of Things, robotics, wearable devices and automotive technology, with 522 exhibitors, including more than 60 global automotive technology companies.
CES？ The farewell letter from Asia to official website revealed three reasons for the retreat: the epidemic is still developing, the global economy is facing the risk of recession, and the exhibition organizer CTA is an American industry organization.
A message that cannot be ignored is that since 20 16, CES? Asia has been awarded "Trade Fair Certification" by the US Department of Commerce for four consecutive years. The certification aims at promoting Sino-US trade, promoting American exports and enhancing American enterprises' participation in overseas exhibitions.
"China is a very important market, and we also look forward to further strengthening China's relations with western countries, including the United States." CTA said in the farewell letter.
Although there will be no Asian exhibition, the 20021CES to be held in Las Vegas is being prepared as planned. In addition to the original offline exhibition, some exhibition contents will be extended to online.
Hang up, Geneva Motor Show.
Is it likely to usher in the same CES? Asia also ended its fate with the Geneva Motor Show (GIMS).
On February 28th, due to the COVID-19 epidemic, the 2020 Geneva Motor Show originally scheduled for March was temporarily cancelled. On June 29th, the Geneva Motor Show 202 1 scheduled for March next year was also cancelled.
Founded in 1924, Geneva Motor Show in Switzerland is the only large-scale auto show held in Europe every year, which is dominated by luxury cars and high-performance modified cars. It is a must for major auto manufacturers around the world to show their muscles.
The main reason for the unsustainable Geneva Motor Show is the financial crisis. The exhibition in 2020 was cancelled because of the epidemic, which caused economic losses of 1 1 ten thousand Swiss francs (about RMB 82 1 ten thousand yuan) to the organizers of the auto show.
The state government of Geneva expressed its willingness to provide a loan of16.8 million Swiss francs (about RMB 654.38+25 million) to help GIMS tide over the difficulties, provided that GIMS holds an exhibition in 20021year and repays at least/kloc-0.0 million Swiss francs before June 20021year.
Most exhibitors indicated that they might not attend the 20021exhibition. On balance, the organizer gave up the loan. However, the organizers are considering selling the right to host the Geneva Motor Show to Palexpo, the owner of the Geneva Convention Center where the motor show is held. SA Group, the state government of Geneva holds 80% shares of the company.
If the negotiation is reached, things may get better, otherwise, the Geneva Motor Show, which has a history of nearly 100 years, may really say goodbye forever.
IAA chased by environmentalists
The German International Auto Show (IAA), which has a longer history than the Geneva Motor Show, is facing the pressure of transformation.
IAA, founded in 1897, is the largest auto show in the world and is known as the automobile Olympic Games. Generally held once a year. The automobile and parts exhibition is held once a year in Frankfurt, and the commercial vehicle and parts exhibition is held twice a year in Hanover.
Because of the epidemic, the 2020 IAA Hanover Commercial Auto Show has been cancelled. 202 1 IAA Auto Show has decided to move to Munich, and Frankfurt Auto Show will completely withdraw from the historical stage.
The reason is that the IAA Frankfurt Motor Show in 20 19 was blocked and occupied by German environmental protection organizations BUND and Greenpace, and environmentalists protested the serious pollution of SUV models in the German automobile industry. The Bund bluntly said that Frankfurt Motor Show was the biggest booth with the wrong car policy in the past.
In order to change the image of the auto show, the organizer, the German Automobile Industry Association (VDA), decided to relocate the auto show and choose a new city to start a new stove.
Munich Auto Show is scheduled to be held from September 7th, 20021year to June 2nd, 20021year, including three parts: summit, open space and blue path, with the theme of "reflecting the changes in the automobile industry". After the innovation, the auto show will pay more attention to showing the future traffic concept, and people will experience the latest low-emission traffic at the experimental site of Blue Trail expressway.
However, VDA may underestimate the perseverance of environmentalists.
It is reported that on July 14, the Green Party, the second largest political party in Munich City Council, announced that it would advance and retreat together with the environmental protection organization NABU * *, and would hold the exhibition of "Urban Life Laboratory" and the 20021First Munich Auto Show, publicly singing the opposite tune.
Europe and America are dumb, and China is powerful.
In addition to the uncertain fate of the Geneva Motor Show and the uncertain future of the Munich Motor Show, a number of European and American motor shows have been confirmed to be cancelled this year.
The Paris Motor Show dating back to 1898 also confirmed the cancellation of this year's offline exhibition on March 30th. The Paris Motor Show-65438+1October 1 1 originally scheduled for September 29th will be presented online.
On March 28th, north american auto show announced the official cancellation of 2020. North american auto show was founded in 1907, and is held in Detroit, the United States, every year 1 month (originally called "Detroit Auto Show", later renamed as 1989).
On May 22nd, the 2020 new york Auto Show was cancelled. The 2020 new york Auto Show, originally scheduled for April, was postponed to August due to the epidemic. Later, the extension was cancelled because the convention and exhibition center became a temporary hospital. The organizing committee indicated that it would devote itself to preparing for holding a larger exhibition in 20021.
In addition, the British Goodwood Speed Festival 2020, originally scheduled to be held from July 9 to July 12, was cancelled. The 2020 Pebble Beach Auto Show, originally scheduled for August 16, was cancelled. This year should have been the 70th anniversary of the Pebble Beach Auto Show.
Compared with the blind fire of European and American auto shows, the situation of China Auto Show is much better.
From April 30th to May 5th, as a large indoor auto show resumed for the first time in China under the effective prevention and control of the epidemic, the 2020 Hunan Auto Show and the first Changsha Automobile Consumption Festival were successfully held. During the six days of the auto show, the number of visitors was 62,380, and 239 1 0,000 vehicles were sold, with a sales amount of 5.268 billion yuan.
In order to ensure the safety of participating in the exhibition, the auto show introduced the prevention and control measures such as infrared temperature measurement, face recognition, real-name registration system registration and big data analysis, and strictly implemented the "six-must system" epidemic prevention measures (identity must be asked, information must be recorded, body temperature must be measured, masks must be worn, disinfection must be done, and emergency must be taken). The successful experience of the epidemic prevention exhibition even attracted more than 40 observation groups from all over the country to study and inspect.
The 2020 Chengdu Auto Show, originally scheduled to be held from August 28th to September 6th, has been rescheduled from July 24th to August 2nd. According to the data released by the organizer, there will be more than 120 domestic and foreign automobile brands and more than 1500 automobiles. Compared with previous 130 car brands and 1600 car shows, the exhibition scale has hardly shrunk.
In addition, the Beijing Auto Show originally scheduled for April was postponed to September 26th-65438+1October 5th. Guangzhou Auto Show will be held on1October 20th-29th at 165438+.
With the cancellation of several European and American auto shows this year, international auto brands will pay more attention to these three auto shows in China in the second half of the year, which is objectively a positive for domestic auto shows.
Possible changes in the auto show
On the surface, coronavirus pneumonia-19 overthrew the declining domino of the auto show, but in fact, the depression of the auto show has already appeared.
Before the curtain fell, the number of exhibitors at the Frankfurt Motor Show had been decreasing in recent years. In 20 15, there were 93 1 10,000 people, in 20 17, there were 8 1 10,000 people, and in 20 19, there were only 550,000 people. A similar situation was also staged at other international auto shows.
Car brands are also rational, and Lamborghini has made it clear that it will no longer participate in any international auto show in the future.
The survey shows that Lamborghini's potential car owners will not increase their willingness to spend because of the auto show, but prefer car-watching activities with high privacy and independence. Therefore, Lamborghini decided to invest the publicity expenses such as auto show in the small car appreciation meeting tailored for VIP customers.
The rapid increase in digital level due to the epidemic has made car companies more skilled in online communication, and consumers have more channels to understand the models they care about, and the motivation to go to the exhibition site may be greatly weakened. I'm afraid the old method won't work if the auto show wants to attract the audience continuously.
Future auto shows need to pay more attention to the experience and participation of exhibitors. Especially for new things that ordinary people don't understand, such as electric cars and autonomous driving, the auto show may be a good experience platform.
The decline of large international auto shows is bound to be accompanied by the prosperity of local auto shows. The scale of local auto shows can be smaller, paying more attention to the improvement of actual sales, and at the same time, it can also spread automobile culture for the citizens.
One possible trend is that local auto shows will be more closely integrated with large-scale brand activities of local auto companies. A recent example is the 17th Changchun Auto Show (July10-July 19), which was accompanied by the Changchun International Automobile Culture Festival and the Red Flag Carnival.
More macroscopically, the trend of anti-globalization is bound to affect international exhibitions, and CES's withdrawal from Asia is an obvious signal. The participation of automobile companies from different countries in the future may also be based on geopolitics.
The centennial auto show seems to be losing its audience, but if you are willing to cater to the new trend and make changes, you will usher in a new audience. You can say that the auto show is in decline, but it will never end.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.