How is the senior consultant tempered?

Sales and marketing are two different concepts, and sales should be included in and part of marketing. Marketing refers to "management and sales". In the development of an enterprise, two factors are indispensable, that is, "marketing" and "public relations", just like a pair of wings of a bird, you can't fly without either! In the concept of marketing, "management" is more related to management and more inclined to internal management of enterprises; And sales are more external: how to make our products flow to consumers smoothly and make profits under the extremely fierce market competition. How to manage our sales team well, fully stimulate the potential and maximize the team strength; How to establish our sales network; How to maintain and manage our customers is the content of sales work. Therefore, sales can not be separated from management, and there can be good sales without good management.

Nowadays, many enterprises are not necessarily proficient in sales, and a sales expert is not necessarily a good manager, so there is a shortage of talents who know both management and sales.

For example, Shi Yuzhu of Giant Group, the brain gold miracle is well known. Although he knows sales, his management can't keep up, and the giant building is gone; Shida Computer in the IT field once created a myth from 16 people to1600 million people, but IT finally disappeared in the IT field because of a group of people who only knew management but didn't know the market. Zhang Ruimin, president of Haier, is the first in the home appliance industry, because he knows how to manage and sell. So don't just work hard, learn the way of management. Each of us has a chance. As long as everyone is ready, maybe one day a marketing expert of biological products will be born in our "Riel Alliance"!

So how can we do a good job in sales?

There are two aspects here: first, as an enterprise, how to do a good job in sales, with so many leaders here, I dare not talk about this issue. The second is how the sales staff do a good job in sales. Today, as a grassroots salesperson, I would like to discuss with you how our salespeople should do a good job in sales from the perspective of salespeople.

Edison once said: "There is no real genius in the world, and the so-called genius is 99% sweat+1% inspiration"; Yolanda, a famous marketing god, said: "The success of sales is 99% effort+1% skill"; Joe girard's 76 golden rules also said: "The success of sales is 99% diligence+1% luck". There is no denying that they are all successful people, so what they say is reasonable. From these three sentences, we can see that any success has a price, which requires us to pay a lot, and "inspiration", "skill" and "luck" are also indispensable factors for success. Think about it, we can get the following formula:

Sales success = diligence+inspiration+skill+luck

I wonder if you agree with this formula?

Then how to do a good job in sales has the answer:

Diligence (brain, eyes, ears, mouth, hands, legs-six diligence)

If you want to do a good job in sales, you must first be diligent, which is also an essential quality for a business person. There is a saying in the marketing field: "The performance of a sales mediocrity who stays with customers all day must be higher than that of a sales genius who stays in the office all day." This sentence is very good, "diligence can make up for it"!