How to make a five-year development strategic plan for enterprises? (2)

Xiamen-Neimingyuan Quanzhou-Broad sky

Your diversified development plan needs some efforts. First, think about the market situation and the layout of diversified development, capital and market development, personnel and market development, logistics and market development, organization and market development.

Strategy is a systematic work, a forward-looking and executable work, and enterprise strategy is obviously utilitarian, which will be tested soon. The difference lies in planning and design.

Otherwise, especially the part involving funds is very sensitive.

Hangzhou-Qianjipo

I have three questions about what we discussed just now. The first problem is the choice of product development strategy, or market development strategy, rather than diversification strategy. The second question, the first is the strategy of the business layer. According to their own resources, make the core business ability stronger and bigger, and then talk about cultivating core competitiveness and future development. The third problem is the strategic choice of enterprises after organizational personnel changes and business restructuring, which is an important field of enterprise strategy formulation at present.

Hangzhou-Qianjipo

Product research and development strategy: based on the main products, it is ready to extend from other fields 2.

Business layer strategy: the key point is to do a good job in core products, promote, integrate and sort out brand building, and (prepare to cooperate with professional planning companies) Quanzhou-Broad Sky.

Companies with a five-year target of 100 million may not be large at present.

I think the next five-year plan is to do a good job in this industry, make this industry bigger and stronger, and then consider diversified development of Quanzhou-broad sky.

The ultimate goal of the company is: to diversify from a single operation and become a group company, Hangzhou-fur coat.

This goal is not clear-Quanzhou-vast and boundless sky.

Strive for the first brand in the industry first

(currently the top three) Hangzhou-fur coat

Refers to the diversification of vacuum packaging field Xiamen-Namingyuan

The strategic target language must be clear, and strive to become the first brand Quanzhou in the industry (domestic or global, provincial or East China)-the vast sky at present.

Vacuum packaging based on tea

Plan to design more fields, the first Xiamen in China-Naming Garden.

If I am not mistaken, it should be the market segment of Guanyin tea packaging.

Hangzhou-Qianjipo

That's how the plan was made.

Have a big goal first (you already have it), then analyze several fulcrums that support this big goal (Xiamen-Naming Garden has just explained it to you), and then collect relevant information according to these fulcrums.

(This is what you will do next) Finally, according to the collected data, break down your goals into each stage (the ultimate goal).

The draft of an enterprise plan is embryonic, and your follow-up work is to improve the draft. You can consider breaking down the plan into several topics, so that all departments can have targeted discussions. Quanzhou-vast sky