When creating a product landing page, what factors related to user experience and usability should be paid attention to, including how to focus users' attention on the most important information and how to effectively improve the conversion rate through videos and user ratings.
Professional and reliable visual style and experience
"Keep it simple" is really an important manifestation of good usability. Some methods and principles are familiar to us, for example, through reasonable design and correct copy, links can show the most accurate meaning to users in the shortest time; Maintain the predictability of website structure; Provide clear and definite status feedback information for user operation. Simple and effective experience can make users feel happy and reduce misoperation.
Although these methods can help users browse and use the website better, they have no direct impetus to improve the conversion rate and expand sales. And many times, the "simplified" design idea will conflict with factors such as sales and market. Therefore, there are some more "professional" guiding principles for e-commerce websites that we need to understand and follow.
There is another way:
Video-Great Weapon
More and more shopping websites begin to add videos to the product details page. Compared with beautiful photos, videos can show users products from a more practical perspective, so that users can feel the usage scenes of products or understand their usage methods.
Fahrrad.de, a German bicycle retailer, invited the sales agents of various brands to their studios which specialize in shooting commodity videos, and asked them to tell the advantages of their brands in the videos. Some companies even send world champions to endorse their brands. Finally, they put the recorded video on the corresponding product details page for users to watch and refer to, and the effect is great.
Video does not necessarily need to reach the professional level of studio production. You can shoot with personal camera equipment, and the effect will be more intimate, true and trustworthy than well-made advertising films.
You can try some novel concepts and ideas. EBags.com even set up a community for their merchandise videos, where users can vote for their favorite videos.