1. Project Name: Excellent Color Design and Image Consulting Studio.
2. Business scope: personal overall image consultation, characteristic clothing design and production, shopping guide specialty in shopping malls and color consultation industry.
3. Project investment: about180,000 yuan.
Four. Venue: About 80m2, 6th Floor, China Plaza, Zhongshan 3rd Road, Guangzhou.
Verb (abbreviation of verb) Project Overview: To provide customers with self-image design (including personal color analysis, dress style guidance, personal makeup guidance, and design and production of characteristic clothing based on color theory), to help unemployed people develop their professional positions, and to provide training guidance for shopping guide specialty and color consultant industry. Meet the spiritual needs of people in civilized metropolises and provide quality services.
6. payback period: about one year.
The second part, market analysis.
This industry has developed vigorously in developed countries and regions in Europe and America. CMB(Color Me beautiful uo), the most authoritative color consulting organization in the world, has branches in more than 30 countries and regions, showing the strong vitality of the color market.
1998, Ms. Yu Ximan, the first color master in China, brought CMB color season theory to China and founded the first color studio in China. After four years of development, Seaman Color Studio has provided a complete set of personal image design guidance for nearly 4,000 people, trained nearly 300 professional color consultants, and become the seed of China color market.
At present, color consultation in China is still in the primary stage, and people have not fully understood the effects brought by the color revolution. Most domestic businesses and enterprises are in a relatively vague and disorderly state in their own color planning, lacking certain advantages in the increasingly fierce international and domestic market competition, which weakens the attractiveness of customers to products. So the color design was quickly pushed away. Not only can many domestic enterprises effectively enhance their brand influence, but also Guangzhou people can enjoy the beautiful social environment brought by the government's three-year and one-year reform project, and at the same time they need to enjoy a high-taste, colorful spiritual life.
Therefore, the development of color consultation will be promising. Such as: enterprise product color design, clothing color matching, beauty salon series, color decoration design, etc. More importantly, the shopping guide consulting major in Guangzhou is still vacant. Therefore, we can train unemployed people with employment needs through our own professional knowledge and help develop professional posts, so that the project can solve our own career and promote the employment of laid-off workers while satisfying people's pursuit of high-level spiritual civilization at this stage.
The third part, cost budget
One-time fixed investment:125,000 yuan, of which:
(1) The down payment for the rent is 20,000 yuan.
(2) The decoration cost is 30,000 yuan.
(3) The organization cost is 5000 yuan.
(4) Miscellaneous expenses of 20,000 yuan
(5) The purchase cost of equipment and appliances is 50,000 yuan.
Two, the working capital and raw material reserve fund of 55 thousand yuan.
The fourth part, profitability.
The proportion of consulting services in Mao Lijiao is relatively high, reaching about 50%-60%. However, since color consulting is a new industry, it is estimated that it will provide customers with various preferential services at the initial stage of opening, so the gross profit margin is initially calculated to be 30%-40%. The project is priced separately as follows: the complete design service is 2880 yuan. 500 yuan, a single design guide. If 10- 15 people enter the consultation every day, the number of people consulting every month is about 300-450. After negotiation, it is calculated as 3% of the daily passenger flow of 250 people in China Plaza. Expected:
Operating income: full service 10 person.
10 person *2880=28800 yuan
Single instruction 15 people
15 people *500=7500 yuan
The monthly operating income is 36,300 yuan.
Less: 8,300 yuan for raw materials, etc.
Rent, utilities 12000 yuan
Net profit: 1.6 million yuan
Payback period of investment: 1.8 million/1.6 million = 1.6 months.
The fifth part, market risk prediction.
I. Income risk
At present, although the operation mode of color studio has been successful in Europe, America, Beijing and other cities in China, there will be certain risks in the development of Guangdong. First, Guangdong's consumption capacity and consumption concept have not yet reached the generally required level. Compared with Beijing and Shanghai, the regional culture is quite different. Guangdong people's folk custom has always been to pay more attention to food than clothing, so the success of Beijing does not mean the success of Guangdong. Secondly, because the content of service is abstract, it belongs to intangible goods and embodies intangible assets, and its value is difficult to quantify, so customers need to have a process of understanding and accepting.
Second, technical risks.
Color consultant is a profession that leads the new fashion. With the increasing demand of material culture, technology should be constantly updated and transformed, and comprehensive knowledge should be dabbled to provide services for different demand groups. In order to guard against technical risks, we must improve our work practice, innovate our brand, be unique and make our own characteristics. Otherwise, technology lags behind social development and will be eliminated by society.
Three. Managing risk
Because the technical requirements, personnel quality requirements and service level requirements of this industry are relatively high, the management mode must learn from and refer to the system of foreign capital or joint ventures, adopt the management mode of combining Chinese and foreign countries, and reflect economic benefits in the strict management system. In order to prevent management mistakes, we must do a good job in organizational design, improve various rules and regulations, embody the principle of equality of responsibilities and rights, create a good team spirit, give full play to the combat effectiveness of capable personnel, and reduce the number of employees.
Fourth, policy risks.
The 16th National Congress of the Communist Party of China proposed to build a well-off society in an all-round way. After the National Employment Work Conference, the government has successively introduced various preferential policies to promote employment and encourage entrepreneurship. Combined with the comprehensive environmental improvement in Guangzhou, the policy risk of this project will be very low.
The sixth part, the relevant laws and regulations of the industry.
1. Go through relevant business opening procedures with relevant government departments according to relevant laws and regulations: industry and commerce, taxation, fire protection, labor and social security departments.
2. Identify various corresponding contracts according to the Economic Contract Law of the People's Republic of China and the Labor Law.
The seventh part, staffing.
1. The employees employed in this project are mainly unemployed people in this city, with 7 people tentatively. Managers and color consultants 1, color director 1, creative planning 1. 2 color professional knowledge trainers, 2 secretaries and 2 accountants.
Second, the principle of post design: appoint people according to their posts, do their best, not seek the best but the most suitable, and let the joint venturer play the role of joint venture in the joint venture post at the cost of joint venture. Make full use of people's equipment.
The eighth part, its own advantages.
As a new industry, color consultant has advanced thinking and pioneered a new world of Guangzhou color. With his love and persistent pursuit of color design, he made a special trip to Beijing to learn from his teacher and became the first student of Ms. Yu Ximan, a color master in China. I am confident that I can develop my skills through unremitting efforts.
Because I have a strong professional interest in color design, I want to match my personality characteristics with my professional requirements. I have a good character of honesty, enthusiasm and stability, and a strong character of hard work and courage to explore. Have a certain foundation of technical and professional ability to explore and innovate, and have the virtues of being good at communication, friendly and lovely, and easy to accept. So I firmly believe that my efforts will not be in vain, and opportunities are reserved for those who are prepared. The ninth part, environmental and geographical advantages
China Plaza, located in 3rd Road, downtown Guangzhou, is a large multi-functional store with a wide variety of goods, which is suitable for all kinds of consumer groups, especially the characteristic cultural city on the sixth floor, attracting a large number of middle and high-level cultural figures and Chinese and foreign celebrities. Passenger flow and customer requirements are more in line with the demand level, and color consultants are stationed in it, which forms a distinct shadow with the whole layer of characteristic culture. While attracting people's attention, it has played a role in zero-distance contact with target customers. This kind of choice made by the image design industry, which brings high-positioning services to the public and is considered by people to serve rich civilians, is far better than opening this project to locate hotels and office buildings in other cities. This orientation will lead to self-isolation and insufficient customers. Therefore, the geographical location of China Plaza is unique.
The tenth part, feasibility analysis.
First, the scope of target customers.
(1) Personal consultation:
1. Mainly aimed at young people aged around 25-35, hoping to seek direction by changing their image.
A higher level of development will reduce the employment competition of middle-aged laid-off workers.
2. Special industry personnel (insurance, promotion, public relations, program host).
3. People in need (job seekers, college graduates, business leaders).
4. People with a monthly income of more than 3,000 yuan.
(2) Collective negotiation:
1. Senior managers of foreign-funded and joint ventures.
2. Senior managers and public relations companies of large domestic companies and enterprises.
3. Female cadres, medical personnel and teachers in government agencies.
4. The customer base of the clothing store and Gu's beauty center.
Second, establish a professional clothing store based on color theory.
When we provide image consultation for customers, we creatively add a set of best color and model services to the service, which concretizes the abstract service. Open a characteristic clothing store that meets the supporting facilities (chain operation). While increasing economic income, it also provides a large number of jobs for the society.
Third, provide training and guidance for commodity shopping guide specialty and color consulting industry.
We intend to provide systematic and effective professional training for those who are interested in starting a business or engaging in color operation, so that they can master the theories of four seasons colors, styles and styles, customers' color psychology, and the collocation of people and colors, and provide them with help and guidance as much as possible, so that more people can start their own businesses by mastering skills, and constantly improve the quality of the industry, so as to achieve the goal of comprehensively enhancing the overall image of Guangzhou people and promoting re-employment.
Fourth, the characteristics of the project
Combined with Guangzhou's environmental improvement project, we should introduce new industries, explore new ideas and seek new breakthroughs to meet people's growing material and cultural needs and spiritual civilization needs, and more importantly, improve the competitiveness of enterprise products, commodity brands and individuals in social status by changing their image. Through technology dissemination, we will develop job vacancies, guide more unemployed people to engage in entrepreneurial employment or adjust professional posts by mastering skills, and make society full of harmony.
Therefore, the development prospect of the project is suitable for Guangzhou and even the whole country, with broad demand potential, which can be supported by the government, accepted by the people and welcomed by laid-off workers.