What's the difference between a consulting company and a planning company?

Consulting company is an independent and professional consulting service organization, which helps enterprises and entrepreneurs to identify and seize new opportunities, strengthen learning and implement changes by solving management and operation problems, so as to achieve enterprise goals. Planning company is the general name of enterprises engaged in planning and marketing consulting. The planning company mainly focuses on the brand packaging and promotion of enterprises, as well as the overall implementation of the planning, organization and implementation of large-scale activities of enterprises. The difference between them is that consulting companies go deep into the enterprise site, closely cooperate with enterprise managers, use various scientific methods to find out the main problems existing in enterprise management, conduct quantitative and qualitative analysis, find out the causes of the problems, put forward feasible improvement plans and guide their implementation, so as to seek the solid development of enterprises and improve enterprise management as a service company. Planning companies focus on one aspect of planning and publicity, and have little connection with enterprise management.