What are the promotion methods of lawyer network? Please advise?

Thank you for inviting me! I have been doing network promotion for the law firm for five years. Although I have taken many detours, I have gained more. I not only explored a new way of promotion, but also learned a lot of legal knowledge and applied it to promotion practice. I summarized the following effective promotion methods:

1, scanning electron microscope. That is what we often call bidding promotion. The mainstream channels are Baidu, 360 and sogou. Among them, we should focus on Baidu because of its large number of users and high market share.

2. Information flow. Information flow advertising is also a new advertising form in recent years, which pushes advertisements based on AI algorithm. The advantage is low cost.

3, SEO. Also known as search engine optimization, we basically do Baidu SEO. Do SEO is a prerequisite, must be equipped with more than one senior R&D personnel and editors. Primary SEO (only articles, external links) is not discussed. After one year, the website will be on the order of 654.38+ million pages, and your traffic will soar! This is my 1 1 year SEO experience summary!