Search engine registration and ranking. The survey shows that search engines are still the basic method for people to find new websites. Therefore, registering in major search engines and getting the best ranking is one of the problems that need to be considered in the process of website design. It is the basic task of network marketing to submit the website to major search engines as soon as possible after it is officially released. Now search engine optimization is one of the most effective methods.
Link exchange. Link exchange, or reciprocal link, is a simple form of cooperation between websites with certain complementary advantages, that is, putting the LOGO or website name of the other website on their own website and setting hyperlinks to the other website, so that users can find their own websites from the cooperative websites and achieve the purpose of mutual promotion.
The function of link exchange is mainly manifested in several aspects: obtaining visits, increasing users' impression when browsing, increasing their advantages in search engine rankings, and increasing the credibility of visitors through the recommendation of cooperative websites. More importantly, the significance of link exchange has gone beyond whether it can increase traffic. More important than the direct effect is the recognition and recognition of the industry.
Internet advertising. Almost all online marketing activities are related to brand image, and among all online marketing methods related to brand promotion, online advertising plays the most direct role. Banners used to be the mainstream (though not the only form) of online advertising. After entering 200 1, a vigorous innovation movement has been set off in the field of online advertising, and new advertising forms have emerged constantly. Because of overcoming the weakness of limited information and poor interactivity of standard banner advertising strips, new advertisements have achieved high click-through rate.
Information release. Information release is not only the basic function of network marketing, but also a practical means of operation. Through the Internet, you can not only browse a lot of business information, but also publish information yourself. The most important thing is to publish valuable information on your website in time and give full play to the functions of the website, such as new product information, preferential promotion information and so on.
Hanyu network integrated marketing. We are committed to building a Chinese-style e-commerce model by integrating rich experience in many fields, such as business ability in marketing, creativity in brand planning, technical application in e-commerce, detailed planning in network promotion, and characteristics of netizens in community interaction. Focusing on the development space brought by marketing and network resources, I am good at analyzing traditional business models. Effectively combine the needs of the website, attract public attention, and obtain economic benefits.
Licensing e-mail marketing. Compared with traditional promotion or unauthorized e-mail marketing, e-mail marketing based on user permission has obvious advantages, such as reducing the nuisance caused by advertisements to users, increasing the accuracy of potential customer orientation, strengthening the relationship with customers and improving brand loyalty. The premise of e-mail marketing is to have the e-mail addresses of potential users. These e-mail addresses can be collected and sorted out by enterprises themselves from the data of users and potential users, and can also make use of the resources of third-party potential users. For example, domestic 5 1mymail and Tuopeng database marketing all belong to this category.
Mailing list. Mailing list is actually a form of e-mail marketing. Mailing lists are also based on the principle of user permission. Users join voluntarily and quit freely. Slightly different, e-mail marketing is to send promotional information directly to users, while e-mail lists achieve marketing purposes by providing users with valuable information and adding appropriate promotional information to e-mail content. The main value of mailing list is shown in four aspects: as a promotion tool of company products or services, it is convenient to communicate with users, get sponsorship or sell advertising space, and charge information service fees. There are many forms of mailing lists, such as news emails, various electronic publications, new product announcements, preferential promotion information, important event reminder services and so on.
Personalized marketing. The main contents of personalized marketing include: users customize the information content they are interested in, choose their favorite web design form, and set the receiving method and receiving time of information according to their own needs. Personalized service is effective in improving customer relationship, cultivating customer loyalty and increasing online sales. According to research, in order to obtain some personalized services, users are willing to provide limited personal information only when personal information can be protected, which is the premise of personalized marketing.
Membership marketing. Membership marketing has been proved to be an effective marketing method for e-commerce websites. Many foreign online retail websites have implemented membership plans, which have covered almost all industries. Domestic membership marketing is still in the early stage of development, but e-commerce companies have shown strong interest and strong development momentum.
Online store. It is a relatively simple form of e-commerce, based on the e-commerce platform provided by the third party, and operated by the merchants themselves, just like renting a space in a large shopping mall to open a merchant's specialty store. In addition to the basic function of selling products directly through the network, online shop is also an effective means of online marketing. Considering the overall marketing strategy of enterprises and customers, the role of online stores is mainly manifested in two aspects: on the one hand, online stores provide convenient conditions for enterprises to expand online sales channels; On the other hand, online stores built on well-known e-commerce platforms have increased customers' trust. Functionally, it is also an effective supplement to corporate websites that do not have e-commerce functions, and plays a good role in enhancing corporate image and directly increasing sales, especially through the combination of corporate websites and online stores. Viral marketing. Viral marketing is not really carried out by spreading viruses, but through the user's word-of-mouth publicity network, information spreads like a virus and is transmitted to thousands of audiences in Qian Qian in the form of rapid replication. The classic example of viral marketing is Hotmail.com. Almost all free email providers now adopt similar promotion methods.
Generation and competitive advantage of telephone charges. Pay according to the number of valid calls received from customers. The English word "PayPerCall" is a new advertising promotion charging model that has appeared in Europe and America in recent years. It realizes no charge for planning, no charge for displaying and no charge for clicking, and advertisers only charge corresponding fees after receiving valid calls from customers. In other words, pay per call is a real pay per effect model. This effect is the "communication opportunity" created by advertising, which not only brings real potential buying opportunities to advertisers, but also enables them to understand customers' needs and listen to their opinions and suggestions in the dialogue and communication with customers, which is much more valuable to advertisers than a large number of display click reports. Pay by call, for the first time, let advertisers personally participate in the process of advertising marketing, success or failure is at stake, advertisers think it is quite worthwhile! Therefore, major online advertisers, including Google, AOL, TMTW,,, and so on. , all pay attention to the phone bill payment mode, and some have been officially launched. It is highly recognized by most advertisers in the United States. Simply put, enterprises pay advertising fees according to the number of calls from intended customers. "We regard the telephone, the most commonly used communication tool of enterprises, as the channel of advertising communication, and also regard the direct dialogue between enterprises and consumers as an advertising process, which completely subverts the shortcomings of traditional advertising, such as untimely and inaccurate.
CNNIC recently released the19th Statistical Report on Internet Development in China, which shows that the number of netizens in China has reached 225 million. But at the same time, a bigger number is also in front of us, 380 million fixed-line users, nearly 500 million mobile phone and PHS users. At the same time, Wang Zhihai thinks: "Paying attention to small and medium-sized enterprises may be the key to where the next Google is. Although the wave of informationization has been popularized for 10 years, the penetration rate of the network in small and medium-sized enterprises in China is not high, and many enterprises still focus on telephone sales. " All this indicates that writing articles on mobile phones will have a larger target group and accurate delivery effect than the Internet. Because the call advertisement pays more attention to the development of end users and attracts more commercial users by using end users, while the development of other competitors may pay too much attention to commercial users and require merchants to pay first, but the merchants have not realized the benefits of this business, so they cannot evaluate the value. And the call advertisement is just the opposite.
Network video marketing: "the real-time video image signal of product marketing site and corporate image video signal are transmitted to the Internet through digital technology. Customers only need to log on to your website to see the live TV broadcast of your products and corporate image. It is exclusively created by "Remote Network Monitoring and Development Technology Co., Ltd." in terms of website construction and website promotion, so as to enhance the credibility and reliability of website content. Before that, all the ways of website building and website promotion can only help netizens find you from the vast internet world; And "network TV marketing" makes the netizens who find you believe you! It plays a role in turning the stone into gold for commercial websites! " This is the traditional network video marketing, I think this concept is not accurate enough! I gave the concept of network video marketing. Network video marketing refers to: "Enterprises or organizations use various network videos, such as scientific videos, educational videos and corporate videos. , release enterprise information, display enterprise products, various marketing activities and various organizations, and release the information that needs to be conveyed to the final target customers through various online media by using online videos, so as to finally promote enterprise products and services, establish a good brand image in consumers' hearts, and finally achieve the marketing purpose of enterprises. This is network video marketing.
Forum marketing. What is forum marketing? Forum Marketing In fact, people have begun to use forums for various corporate marketing activities. At that time, when the forum became a forum for fresh media, some companies released some information about their products in the forum. In fact, this is also a simple method of forum marketing. Here, combined with Yu Han's practical experience in network planning, I will briefly talk about what is forum marketing. "Forum marketing" means that enterprises use forums as a network communication platform to publish information about their products and services through words, pictures and videos, so that the target customers can know more about their products and services. Finally, it will achieve the network marketing activities of enhancing corporate brand and deepening market awareness. This is forum marketing. "
Network picture marketing. What is online picture marketing? In fact, online picture marketing has now become one of the commonly used online marketing methods. We often receive creative pictures from friends on QQ and see posts with pictures as the main clue in major forums. These pictures also involve some advertising information, such as the website address in the lower right corner of the picture. This is actually a way of image marketing. At present, there are various ways of image marketing in China. If you are creative, you can also master image marketing well.