Customer Service Series Activity Plan 1 Day Zhonghaoyuan Project's geographical location and high quality have attracted a group of consumers with high payment ability and yearning for high taste in Zhumadian City. In order to better enhance the brand and reputation of the project and reflect the strength and sincerity of the developer, we think it is necessary to hold a high-grade customer appreciation reception.
I. Concept and purpose of the activity
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2. Strengthen the image publicity of the project and the influence of the project brand.
3. Promote communication with customers, show the strength and sincerity of developers, enhance customers' recognition of developers, and form the spread of corporate reputation.
4. Enhance the cohesion of the project circle and thank customers for their support.
Second, the theme of the event:
Mid-Autumn Moon, Neighborhood Affection —— Mid-Autumn Thanksgiving Reception in Tianzhong Haoyuan
Third, the activity time:
September 12 (Friday, August 13th of the lunar calendar) 5: 00-8: 35pm.
Four. Location:
Ballroom of Tianlong Hotel (must be able to accommodate 250 people, equipped with stereo and microphone)
Verb (short for verb) Participant:
1, subscribed customers and some high-sincerity customers who have not subscribed.
2. Media reporters such as Tianzhong Evening News, Zhumadian Daily, Zhumadian Real Estate Information Network and Zhumadian TV Station (text+photography)
3. Representatives of the company, Ji Guo company, design institute and German neighboring companies.
Participation mode of intransitive verbs:
1. Customer: The sales team will invite customers to the marketing center to collect the invitation coupons by phone.
2. Media: The developer calls and sends invitations.
Remarks: Make an invitation ticket and put it in the marketing center, which is divided into three parts: the first part is for admission, the second part is for winning prizes, and the third part is for receiving moon cake gifts. Each invitation ticket is limited to two people (one ticket is limited to three people at most), and the total number of people is controlled at around 180-230.
Seven. Activity form:
Buffet buffet reception+interactive game+performance+lottery+hidden project promotion
Eight. Content and process of activities:
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Nine, media cooperation:
In order to spread the grand occasion after the event more widely, enhance the image of the project and the confidence of customers, the event information was released in the form of hard and wide (budget of 6,000 yuan) and X-channel announcement at the sales site on September 9 to attract the attention of the general public and customers in advance, and the news hype of the event was released through mainstream media after the event. The cost of post-hype is reflected by sending red envelopes to the media, so that the media can remember it.
X. staffing and work arrangement:
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Customer service series activity plan 2 I. Basic information
1, case name: customer appreciation meeting of xxx company.
2. Participants: enterprise employees, agents and distributors, and news media reporters.
3. Number of participants: 1000.
4. Activity background: omitted
Second, thanks to conference planning.
1, theme planning
Theme analysis: Appreciation meeting is a happy gathering between teams or partners to celebrate all the efforts and cooperation achievements in the past year, and it is also an occasion to express each other's New Year wishes and wishes for future development. The strong strength of xx Company provides a strong backing for channel construction, product development and marketing. The design of the theme needs to reflect cooperation and pleasure.
Theme design: Through the above analysis of theme design, we give the theme of "building a harmonious and win-win world".
2. Visual design
1) Form: There are many forms of subjective vision. The visual design of the general appreciation meeting will start from two main aspects: festival angle and business angle. There are many choices in performance, which can be natural and lively, or simple and atmospheric.
2) Elements: The design of the main vision needs to follow the needs of the atmosphere of the appreciation meeting, reflect cooperation, and also need to consider the social environment. Therefore, after discussion, we decided to "take China ink stick as the main color" and "let the Olympic elements that have attracted much attention jump out of the field of vision", so as to combine the theme, main color and main elements in a limited way.
3. Process flow design
1) structure: for the design of the thank-you meeting process, its structure usually consists of opening, speech, dining, performance, interaction, lottery and ending. The most important thing is not whether we understand this process or structure, but how to reasonably match these basic institutions, how much weight their use occupies, and what contribution they can make to the whole event.
2) Creativity: As the organizer of this kind of activities, we need to conceive through different aspects such as process design, content filling, link design and highlighting creativity every year. In this way, every activity will be warm and harmonious, and at the same time, it will give all the guests a surprise and make the activity look different.
3) Contents:
Framework of activities: opening ceremony, leaders' speeches, guest dinners, halftime performances, interactive sessions, entertainment performances and prizes.
Interactive meeting:
Form: In order to further form more interaction between the guests, enhance mutual understanding and promote communication, the "Happy Transfer" link is specially designed, with Fuwa as the center, to form a transfer among the guests. Finally, Fuwa, which is of great interest to everyone, is used as prizes and gifts to promote interactive games among guests.