International trade (professional direction of media economy)
Cultivate compound applied professionals who have a solid theoretical foundation in economics and media studies, are familiar with relevant national media laws and policies, can master a foreign language skillfully, and systematically master media economic business and its operational skills.
Students majoring in international trade have the basic ability to work in various media business departments, as well as other propaganda departments, enterprises and institutions by learning the basic theories and knowledge of economics and media studies and receiving basic training in related businesses.
law major
Cultivate all-round development of morality, intelligence, physique and aesthetics, meet the needs of China's socialist modernization in the 2 1 century, have a solid foundation, wide knowledge, strong ability, high quality, innovative spirit, systematically master legal knowledge, be familiar with Chinese laws, and be able to engage in law in state organs, enterprises, institutions and social organizations, especially legislative organs, administrative organs, procuratorial organs, judicial organs, arbitration institutions and legal service institutions.
Law students mainly study the basic theory and knowledge of law, receive the training of legal thinking and legal practice, and have the basic ability to analyze problems, manage affairs and solve problems by using legal theories and methods.
Advertising professionals
Cultivate advertising professionals with professional theories and skills and extensive cultural and scientific knowledge, who can engage in advertising creative planning, design and production, advertising management, marketing planning and market information consulting in advertising companies, news media advertising departments, market research and information consulting industries and enterprises and institutions.
Advertising majors mainly study the basic theories and knowledge of advertising, receive training in basic theories and skills such as advertising planning and creativity, cg animation design and production, photography, and master the basic knowledge and skills of advertising implementation and management.
Network media specialty
Cultivate compound talents who have systematic theoretical knowledge and skills of network communication, extensive knowledge of culture and science, are familiar with the basic ethics and laws and regulations of network communication, and can engage in website planning, website construction and management, information editing and dissemination in government departments, news publishing institutions, schools, large enterprises and institutions, and online media.
The major of news editing and production requires students to master the basic theory, knowledge and skills of network communication, master the theory of news communication, accept the basic training of news business, and have certain network operation and management ability. Graduates should meet the following requirements: master the basic theory and knowledge of journalism; Master the basic theory, knowledge and technology of network communication; Understand the ethics and laws and regulations of network communication; Understand the concept and skills of online media operation and management.
News editing and production specialty
Cultivate professionals who are well-developed morally, intellectually and physically and are suitable for news gathering, writing and editing in newspapers, radio stations, television stations, news agencies, the Internet and other news media organizations, as well as professionals engaged in cultural propaganda and public relations in other social fields.
Students majoring in news editing and production mainly study the basic theory and knowledge of journalism, receive the basic training of news business, and master some basic knowledge of humanities, social sciences and natural sciences, so as to have the basic ability and quality to engage in news work and adjacent professional work.
Applied Psychology (Human Resource Assessment)
The major of applied psychology is the application and expansion of human resources screening, selection, training and motivation. Cultivate the basic theories, knowledge and skills of psychology and related basic disciplines; Familiar with the theory and practice of talent growth, evaluation and management; Familiar with policies and regulations related to human resource management, with strong interpersonal communication, organization and coordination and leadership skills, able to engage in human resource management, consulting, market research, planning, public relations and other aspects in industrial and commercial enterprises, social investigation institutions and government administrative departments.
Radio and television director major
Master the professional theories, knowledge and skills of radio and television program production, planning, creation and production. , with a high political level, theoretical accomplishment and artistic appreciation ability, with certain cultural and scientific knowledge, familiar with the propaganda policies and regulations of the party and the state, and able to engage in radio and television program production in radio, film and television systems or other departments.