(1) advertisement
E-commerce can broadcast all kinds of business information on the Internet with the help of enterprise's Web server and customers' browsing. Customers can quickly find the information they need with the help of online search tools, while businessmen can use online homepages and e-mails to advertise all over the world.
(2) Consultation and negotiation
E-commerce can use non-real-time e-mail, newsgroups and real-time discussion groups to understand market and commodity information and negotiate transaction affairs. If there is further demand, it can also use online whiteboard meeting to exchange real-time graphic information. Online consultation and negotiation can go beyond the limitation of people's face-to-face negotiation and provide a variety of convenient forms of conversation in different places.
(3) Online ordering
E-commerce can realize online ordering through interactive mail transmission in the Web. Online ordering usually provides very friendly ordering tips and interactive format boxes on the product introduction page. When the customer fills in the order, the system usually replies to the confirmation information form to ensure that the order information is received.
(4) Online payment
E-commerce should be a complete process. Online payment is an important link. Credit card accounts can be used for payment between customers and merchants. Using electronic payment means directly online will save a lot of people's expenses in the transaction. Online payment will need more reliable information transmission security control to prevent cheating, eavesdropping, fraudulent use and other illegal acts.
The advantages of e-commerce are:
First, extremely save business costs, especially the cost of business communication and non-physical transactions.
Two, greatly improve the business efficiency, especially to improve the business efficiency of the vast territory but the same trading rules.
Third, it is conducive to the macro-control, meso-adjustment and micro-adjustment of commerce (economy), and can connect the government, the market, enterprises and even individuals, and connect the "visible hand" with the "invisible hand", which can not only overcome the "government failure" but also overcome the "market failure", serving both the government, enterprises and individuals.