1, advertising creativity is responsible for stimulating consumers' desire to buy enterprise products, which is the key to the success or failure of brand sales.
Advertising creativity refers to the advertiser's careful market research and analysis of the market, enterprises, products, target consumers and competitors. According to the marketing objectives of the enterprise, based on brand image building and taking sales share as the ultimate goal, the advertiser can realize the creativity that the enterprise wants in advertising activities. The core of advertising creativity is to win consumers' attention, stimulate consumers' desire to buy, and make advertising achieve the ultimate goal of promotion. Unique and novel ideas and ideas determine the effect and quality of advertising, even the success or failure of a brand sales, and even the rise and fall of an enterprise.
2. Advertising creativity is the winning way to deepen customers' awareness of corporate brand image, reputation and brand service.
Any enterprise's brand marketing activities must first design a brand image that satisfies consumers, and effectively convey this image to the enterprise's target customers (popularity) through advertising and image promotion, so as to stimulate customers to promote "purchase behavior"; Once customers buy this product, enterprises need to "honor" and "confirm" customers' expectations of this "brand image" with the best service, so as to maintain and consolidate this "good impression" (reputation); Finally, on the basis of the two, it is possible for enterprises to develop deeper "customer relationship and friendship" through "exquisite professional technology and high-quality after-sales service guarantee", and consumers will have the motivation and desire to continue to buy the product, and the status of the brand in consumers' hearts will gradually improve, thus making consumers become loyal supporters of corporate brands.
3. Accurately positioning advertising creativity is the key to the strong communication of brand distribution.
Excellent advertising strategy first comes from extraordinary creativity. A successful advertisement must have two elements: the objective thing itself, that is, the commercial product itself, and the artistic expression means to express the image of the objective thing, that is, advertising creativity. Through artistic conception and organic combination, they become the visual media of brand image planning.