Question 2: How to learn marketing well? This major is to cultivate senior business administration professionals with knowledge and ability in management, economy, law and marketing, who can engage in marketing and management, teaching and scientific research in enterprises and institutions and departments.
This major mainly studies the basic theories and knowledge of marketing and business administration, receives training in marketing methods and skills, and has the basic ability to analyze and solve marketing problems.
Should have the following knowledge and ability:
1. Master the basic theories and knowledge of management, economics and modern marketing;
2. Master the qualitative and quantitative analysis methods of marketing;
3. Strong language and writing skills, interpersonal communication skills and basic ability to analyze and solve practical marketing problems;
4. Be familiar with the principles, policies and regulations of Chinese marketing, and understand the practices and rules of international marketing;
5. Understand the theoretical frontier and development trend of this discipline;
6. Master the basic methods of literature retrieval and information query, and have certain scientific research and practical work ability.
7. Management, microeconomics, macroeconomics, management information system, statistics, accounting, financial management, marketing, economic law, consumer behavior, international marketing, market research, basic accounting, financial introduction, enterprise sales planning, commercial banking practice, human resource management, market research and prediction, distribution channel management, banking marketing, modern marketing technology, marketing innovation, advertising theory and practice.
Have a certain understanding;
So how to learn this major well?
First of all, we should have a good attitude, including:
1, attitude towards yourself: self-confidence, firm belief in your ability.
2. Attitude towards products: I love the products I sell and firmly believe in their quality and prospects.
3. Attitude towards customers: customers are food and clothing parents, and they should be grateful if they are rejected.
4. Attitude towards promotion: I am full of love and believe that I can change my life through promotion.
5. Attitude towards setbacks: Success only gets up once more than falling down.
6. Learning attitude: empty cup mentality, there is no eternal teacher, only eternal students.
Second, good basic knowledge and skills:
1, product expertise: Good product expertise is the basis of talking with customers when selling products.
2. Good sales skills; Good sales skills can make your sales more effective. You can improve your ability in this field by reading books on sales and consulting experienced salesmen.
Third, strong execution.
Everything can only create results through actions, and strong execution is the key to success and the key to increasing sales.
Fourth, do a good job in after-sales service.
Good after-sales service is the key to secondary sales and the key to introducing customers through customers. Your service attitude is the main factor for customers to consider whether to introduce their friends to you. I hope the above can help you! I also wish Jon can achieve impressive results on the marketing stage!
Question 3: How do marketing majors review their studies? Here are some ideas about review methods:
1, chapter review, no matter which subject is divided into big chapters and small classes, generally all the classes in a chapter are finished, and the whole chapter will be strung together and told systematically. As a review, we can also do this, because since it is a chapter of knowledge, all the previous classes must be related. We can find out their similarities and use associative memory to string these fragmentary knowledge together through lines.
2. Review by turns. Although we study more than one subject, some students like a single review, such as poor Chinese. They have been working hard to review Chinese and don't ask other subjects at all. In fact, this is a bad habit. People who do one thing repeatedly for a long time will inevitably feel tired and fail to achieve the expected results. Therefore, when we review, we should not review a single subject, but take turns to review, because we are tired of reading Chinese.
3, error correction finishing: mistakes will inevitably be made in the process of doing the problem, whether careless or not, we should habitually collect these wrong questions and establish a set of wrong questions for each subject. When we review before the exam, they are the key review objects, so since you missed it once, you can't make a mistake twice. So as not to lose points on the same issue again.
4, mind map review: mind map is a great invention, in memory, it can make the data in your brain systematic and visual, and can also help you think and analyze problems and make overall plans. Drawing and sorting out knowledge with mind map can quickly analyze the context and key points of knowledge and remember them firmly.
Question 4: What kind of ability do you need to learn marketing well? The field of marketing is very wide. If you want to learn it well, you must position yourself. What company or field do you want to develop?
Generally speaking, no matter what field you do in the market, you must master three abilities: the ability to cooperate with people, the ability to work with tools, and professional skills. Specifically, it mainly includes:
1. Communication and expression ability: I can get along with people better, improve work efficiency and express my views clearly, because I will face "project cooperation, project management, proposal submission, publicity and training" in the future, and it is very troublesome not to communicate the main points and make them clear.
2. Office software commonly used in market work, such as excel, ppt, word, etc. , is essential for making plans and schedules.
3. Insight into market analysis: learn to analyze a market, master a method skillfully, gain insight into market problems, and use some methods and tools to propose solutions.
4, to understand consumption: the market is a person, if you don't understand consumption, you can't do market work. Understanding consumption is not only the characteristics of consumers, but also the consumption cognition and purchase mode.
5. Understand the methods and means of marketing: marketing itself is nothing, but job responsibilities are generally divided into two general directions: communication and sales. You have to position yourself, that is, do that, and then focus on learning the means and skills in this area.
How to exercise
1. internship (third-party companies will learn more and faster: marketing companies, advertising companies, public relations companies, consulting companies)
2. Lay a good theoretical foundation and memorize classic marketing works, such as Marketing Management, Mike Porter Series and Positioning Series.
3. Read more practical books, such as trade magazines Sales and Marketing and Successful Marketing.
4. Now is the Internet age, and marketing is closely integrated with the Internet. Being familiar with various forms of Internet and paying attention to the forms of network promotion you have encountered will be very helpful for your future work.
Employment aspect
There are several directions to choose from (except enterprises, which can be called third-party companies), and they can also be used for your reference:
1, advertising company
2. Marketing company
3. Consulting company
4. Enterprise Marketing Department
5. Public relations company
6. Market research institutions
advertisement company
Advertising companies do advertising planning, mainly in communication. They should have a good understanding of brand and communication and be creative.
However, advertising companies are also divided into creativity (design, film and television) and case planning. You are a marketing major, and you have made a great transformation from the creative category. It is suggested to go to a comprehensive advertising company, such as 4A, or the largest local Guangdong Guangbo and Beijing Weichuan Cape, or you can choose advertising celebrities in the industry, such as companies founded by Uncle Black Horse, Ye Maozhong and Lu Changquan.
Marketing company
This kind of companies focus on sales and channel management, and mostly focus on "helping enterprises to establish regional sales channels and open markets, or promoting sales growth in regional markets", such as liquor marketing companies at the beginning of their heyday and real estate sales agents.
consultant
There are many such categories, such as corporate culture consulting, brand strategy consulting, management consulting, human resources consulting and so on. Brand strategy consulting is more in line with the marketing direction, with "kotler", "trout China", "Reese China" and "adoption" (adoption is actually quite complete, and marketing is also done, but it is customary to fall into this category).
Enterprise marketing department
There is nothing to say about this, the key is to go to any enterprise. The position is generally "Marketing Specialist/Marketing Manager-Planning Specialist/Planning Manager-Brand Specialist/Brand Manager-Channel Specialist/Channel Manager", and the difference of functions can be seen from the name.
public relations companies
There are also several types of public relations companies, including full-case public relations companies, event execution companies, news release companies, conference marketing companies and so on. It is recommended to go to a public relations company in the whole case, which generally covers the functions of the companies behind. The key is to do "planning" for customers before implementation, while other companies can only do implementation. Even if there is planning, they are planning the details of implementation, and there is not much development prospect. The better ones in China are Blue Cursor and Wanbo Ye Wei (Baidu can enter the top ten public relations companies).
Market research institutions
If you want to do market analysis and research, it is also good to go to such companies, such as Cenozoic, Zero, CTR and so on. , but it may be boring. This is still a matter of personal interest.
Income situation
Any job has a future, as long as it is in the middle and upper reaches, the income is relatively easy, and the key is different personal interests.
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Question 5: How to learn marketing well? What knowledge does marketing need? 1. positive attitude First of all, we need to have a positive attitude. A positive attitude is to expand the good and correct aspects and put them into it at the first time. A country, an enterprise, of course, has many good aspects, but also many unsatisfactory places, which need us to treat with a positive attitude. Corruption criminals still exist, but we must see that the state has vigorously rectified them; There are many unreasonable management in enterprises, but we should see the change of enterprise management mode. Maybe you have encountered many difficulties in sales, but we should see a blue sky after overcoming these difficulties. At the same time, we should invest in the right and good things at the first time. Only by investing in the first time will you arouse your enthusiasm. Only by investing in the first time will the difficulties become smaller in front of you, and the good places will shine in front of you. Positive people are like the sun. They glow everywhere they go. Negative people are like the moon, and the fifteenth day of the first month is different. When some dark phenomenon or difficulty appears in front of you, if you pay attention to it, you will be depressed, but if you pay more attention to this dark change and the elimination of this difficulty, you will feel that your heart is full of sunshine and strength. At the same time, a positive attitude not only fills you with the sunshine of struggle, but also brings sunshine to people around you. 2. What is initiative? Initiative is "no one tells you that you are doing the right thing". In the era of fierce competition, passive beatings take the initiative to occupy the dominant position. Our career, our life, is not arranged by heaven, but we actively strive for it. In the enterprise, there are many things that may not be arranged for you to do, and there are many job vacancies. If you take the initiative, you not only exercise yourself, but also accumulate strength for yourself to win such a position. However, if you need others to tell you everything, you are already very backward, and such a position is also crowded with active people. Initiative is to give yourself more opportunities, exercise yourself and realize your own value. Society and enterprises can only provide you with props, but you need to build the stage and rehearse the performance yourself. What wonderful programs you can perform and what ratings you have are up to you. 3, the empty cup mentality is not perfect. Everyone has his own shortcomings, where he is relatively weak. Maybe you already know everything about an industry, maybe you have rich skills, but for new enterprises, new distributors and new customers, you are still you, and you are nothing special. You need to rearrange your wisdom with an empty cup mentality and absorb the excellent things that are correct with others now. Enterprises have their own culture, development ideas and management methods. As long as it is correct and reasonable, we must understand and feel it. Integrate yourself into the enterprise and the team, otherwise, you will always be an outsider in the enterprise. 4. Win-win mentality Some people do things, but no one does business at a loss. This is a business rule. You must handle the relationship between you and the enterprise, the relationship between the enterprise and the merchant, and the relationship between the enterprise and the consumer with a win-win attitude. You can't harm the interests of the enterprise for your own benefit. Without everyone and a small family? Enterprises are first and foremost profit centers. Enterprises have no interests, of course you have no interests. Similarly, we can't break the win-win rule between enterprises and businesses. As long as one party's interests are damaged, it will definitely give up such cooperation. Consumers meet their own needs, enterprises realize their own product value, which is also a win-win situation, and any party's interests will pay a price if they are damaged. 5. Inclusive mentality As a salesperson, you will come into contact with all kinds of dealers and all kinds of consumers. This dealer has such a hobby and that consumer has such a demand. We provide services to customers and meet their needs, which requires us to learn to be tolerant, tolerant of other people's different preferences, and tolerant of other people's picky. Your colleagues may have different preferences and styles from yours, so you should tolerate them. Clear water means no fish, and all rivers run into the sea. We need to exercise empathy, we need to accept differences, and we need to tolerate differences. 6. Self-confidence mentality Self-confidence is the source of all actions. Without confidence, there is no action. We are full of confidence in the enterprises we serve, our products, our abilities, our colleagues and the future. I recommend excellent products to our consumers and make them satisfied ... >>
Question 6: Learning Methods of Marketing (1) Read and understand the teaching materials comprehensively and systematically. Every subject has a complete system, so does marketing. Beginners should first understand the basic concepts, theories and methods of each chapter. Understand that you can't just be satisfied with rote memorization; Understand it completely, not specious. Memorize on the basis of understanding, and ask why when you don't understand, which is the basis and minimum requirement for learning a subject well. Secondly, we should study this course in a systematic way. The key theories and propositions of any discipline exist in a complete system. One-sided pursuit of grasping the key theories and propositions and neglect of the auxiliary theories and propositions in the system will lead to deviation and ambiguity in understanding. Don't focus on the key points in isolation. The focus is like safflower, which needs green leaves to set off. Only by fully mastering the system theory can we truly understand the position of "emphasis" in some problems. For example, from the first quarter to the fourth quarter of the fourth chapter of the book "Marketing Management Process", the logical clue is arranged as follows: from the beginning of starting a business, an enterprise must first find market opportunities, then subdivide the market and then establish the target market. After the target market is established, it is necessary to position the market, and then consider how to use the four factors that the enterprise can control, namely, product, price, channel and promotion. This is the marketing mix. To this end, we should also consider marketing budget, implementation and control. This is not only the thinking process of enterprise marketing management, but also the actual operation process of marketing management. When studying, if we can understand it as a system, it will be easier to master and better understand the position and role of marketing mix in this management process. (two) the correct use of self-study counseling books, self-study counseling books should pay attention to two points, one is to handle the relationship between self-study counseling books and teaching materials. Self-study counseling books are written on the basis of the prescribed textbooks and outlines, mainly to help candidates understand and master the contents of the textbooks and answer the difficult problems encountered by candidates in the process of self-study. But the teaching material is the foundation, and the content of the teaching material is not covered by the counseling book. Only by understanding the content of the textbook can the counseling book play the role of finishing touch and get twice the result with half the effort. Second, don't fall into the crowd tactics. The test questions are only to help candidates understand and master basic concepts and theories. By doing the problem, you will get something that you can't accurately grasp, and you can also organize and systematize something that is chaotic and has many clues. However, if the theory in the textbook is not understood, the more questions you do, the more confused you will be. (3) Combining Theory with Practice Marketing is a practical and operational discipline, and its theory involves all aspects of our life and work. Therefore, candidates should pay attention to the combination of theory and practice when studying. To this end, we must do two things. First, be diligent in thinking. When you encounter some difficult concepts or theories, don't just memorize them, but think more about them in combination with reality. For example, in terms of pricing methods, when it comes to market-oriented pricing methods, this method refers to pricing according to the current average price level of the industry. Moreover, the textbook emphasizes the common pricing method in the homogeneous product market. To understand this concept, candidates can ask themselves the following questions: the quality of products is roughly the same, what if the price of one of them is higher than the others? After you think about it, you will come to the following conclusion: (1) Some people want it, because you get what you give; (2) No one wants it, because most customers are unwilling to accept the high price of 8 (3), which may be because the purchase channels are different, or the production cost and management cost are high. In this way, you will deepen your understanding of this concept, not just master it. The second is to use more cases. Facing the changing international market, the rise and fall of enterprises in the domestic market, the best-selling of a few products and the unsalable of most products in the market, using some marketing theories I have learned to analyze and summarize can not only deepen my understanding of the theory, but also enhance my interest in learning and encourage myself to participate in marketing practice bravely. This is also the purpose of learning marketing. (4) Organizing notes in your own language Reading notes is a good book to learn, which can summarize and deepen your learning achievements. However, don't equate reading notes with class notes. Reading notes are the summary and generalization of book knowledge and classroom knowledge. You can summarize a complex theory in one or two sentences. In this way, after learning the whole textbook, your notes will be filled with your own things, which is not only conducive to your understanding of the textbook, but also conducive to your defense before the exam ...
Question 7: What should I pay attention to when learning marketing? First, what is the desired result. Talk to him today. How much are you going to close? Second, what is the result that the other party wants. His needs are what he wants most. You can't make a deal with him if you don't know. As long as you let others know what results you will get if you do what you say, others will do what you say, and when others do what you say, you will get the results you want. This is the perfect sale. Third, what is the bottom line. If you want to close the deal with 1000, you may ask for 20000, because he will say, buy less, okay? Then just buy 10000 yuan, which will reach your bottom line. Fourth, you should ask yourself what customers might resist. Fifth, you should ask yourself how to remove these resistances. Sixth, you should ask yourself how to trade. In addition, you need to prepare product knowledge. What are the top ten benefits that your product can bring to customers? Why on earth is your product worth this money? What are the two or three biggest selling points of your products? Why do customers have to buy your products? What is the biggest reason? You have to review before you go out to do sales. Before you meet everyone, study everyone carefully, understand their needs, background, family, life, career, health and hobbies. He found that the more he knew about customers, the more he could love them, the more others appreciated and liked him, and the better his relationship would be. Because of a thorough understanding of the customer background, we can make some corresponding responses. Therefore, preparation is very important. If you want to make a deal, you must be prepared. Step 2: Adjust your mood to the peak. Salespeople will encounter many rejections and objections in the process of communicating with customers every day. Once the salesperson is rejected or opposed, the mood will fall into a trough. Once he enters the low tide, when he visits the next customer, the customer should not be susceptible to the excitement and enthusiasm of the sales staff. On the contrary, customers will give him more rejections. More rejections will lead to lower ebb tide, which will lead to more rejections. This is called a vicious circle. Before visiting a customer, you should close your eyes and rehearse it in your mind. Imagine a perfect and successful conversation with the customer, including what you will say, how the customer will respond, how you will answer after the response, what he will resist, how you will solve it, how the two of them will shake hands happily at last, and how to close the deal smoothly at last. You imagine perfectly that the richer and more real your imagination is, the higher the chance of realizing this picture. Psychologists study that the more times a person sees a picture in advance in his mind, the picture will guide his words and actions to match this picture in the depths of his subconscious mind, and send out a magnetic field, so that the other person can feel this person's confidence. Step 3: Build trust. First-class salespeople spend 80% of their time building trust, and finally only need 20% of their time to make a deal. Why do customers buy your products? Because I trust you, all competition is interpersonal competition in the end. What are the specific methods, skills or precautions to build trust? First, be a good listener. What is a good listener? Everyone wants to be valued by others, and everyone wants to feel valued. Everyone wants others to listen to him and forgets to listen to others, so everyone can't give each other a very important feeling. Most people who do this have bad interpersonal relationships. If you are willing to listen to others, they will get that feeling of being valued. A person who is interested in others will make more friends than a person who wants others to be interested in you. You should be interested in listening to others, talk less and listen more, so as to build trust. Second, praise. Everyone likes the affirmation of others, and everyone likes to listen to good words, so you should give others a sincere compliment instead of a false compliment. What is a sincere compliment? This is a sincere compliment, telling the advantages that others have and you don't have, which makes you admire. Praise a person's behavior, and he will repeatedly strengthen that behavior. If you criticize a behavior, it will stop disappearing. People will go where you praise, and people will do where you praise, so if you praise your customers and can promote your relations, you often praise them. Third, constantly identify with him. Fourth, imitate customers. What kind of people do people like? Like your own people. Imitating others can build trust, but don't imitate at the same time. Don't cross your legs at once, and don't cough as soon as someone coughs, so others will say you are crazy. Fifth, the understanding of product expertise. You don't want people to ask questions, ask the manager. You can't ... >>
Question 8: What should marketing learn? Marketing is important to learn an idea and have a comprehensive marketing management idea, so it involves a wide range, such as finance, tax law, logistics, products and so on. .