Activity time: from 2022 to March 2023 1 1.
Opening hours:165438+19: 00 am on October 26th.
Venue: Xinfeng County Cultural Park
Theme: Better Orange Town in the World * * * Create a New Future in Gannan.
Sponsors, contractors and co-organizers:
Organizers: Jiangxi Provincial Department of Agriculture and Rural Affairs, Jiangxi Provincial Department of Commerce and Ganzhou Municipal People's Government.
China European Economic and Technical Cooperation Association European Union Working Committee.
Organizers: Ganzhou Agriculture and Rural Bureau, Ganzhou Fruit Industry Development Center, Ganzhou Commerce Bureau, Ganzhou Investment Promotion Center and Xinfeng County People's Government.
Six main activities:
1, Gannan navel orange culture week and other activities.
Time and place: June 65438+February1—June 65438+February 7, 2022, Beijing.
Shenzhen 65438+February 25th, 2022-65438+February 30th, 2022.
Content: Carry out the publicity activities of Gannan navel orange brand and Gannan red culture, carry out the exhibition and promotion activities of Gannan navel orange fruit, organize the docking cooperation between large city supermarkets and local circulation enterprises and cooperatives, establish or expand navel orange direct sales bases, and improve the docking level of agricultural supermarkets.
2. Gannan navel orange rights protection and counterfeiting activities
Time: June 2022 10 to March 2023.
Content: Carry out the publicity campaign on the theme of "Four Different Protections" throughout the city, and earnestly safeguard the brand reputation of Gannan Navel Orange; Counties strengthen communication and cooperation with the market supervision and management departments and wholesale markets of the main selling cities, form a linkage management mechanism, strengthen the supervision and management of the land sales market, and carry out in-depth anti-counterfeiting actions of Gannan navel oranges.
3, Gannan navel orange picking tourism season activities.
Time: June 2022 165438+ 10 to February 65438+February.
Content: With the theme of "navel orange picking season, happy trip to Ganzhou", we will strengthen cooperation with travel agencies and tourism associations, and carry out the activities of "Orange Town Ganzhou" through special trains, self-driving and through trains to promote Gannan navel oranges and attract tourists to pick navel oranges, taste delicious food and enjoy the beautiful scenery in Ganzhou.
4. Gannan Navel Orange Network Expo
Time: June 2022 165438+ 10 to February 65438+February.
Content: Invite all kinds of media from the central, provincial and municipal levels to focus on the 2022 Gannan Navel Orange International Expo, make great efforts to publicize the industry and brand of Gannan Navel Orange, create a "cloud-based" Gannan Navel Orange International Expo, make full use of new technologies such as 5G, cloud computing, big data, graphic recognition and Internet of Things, XR virtual reality, and integrate the real scene, technical model, exhibitor information and popular science services of the exhibition. Carry out live broadcast of online celebrities and big V, invite online celebrities to carry out live broadcast activities of the opening ceremony, and carry out Gannan series marketing activities on platforms such as "Two Micro, One Shake, One Auto Fast" and well-known commercial online stores; By scanning the QR code, logging in to official website and other forms, we can introduce the activities live online, realize the "one-click" cloud tour and attract more people to participate.
5. The fifth 15 navel orange fruit quality appraisal in Xinfeng County.
Time: 2022165438+65438+125 October at 05:
Venue: Xinfeng County Cultural Park
Content: The county-wide navel orange fruit quality appraisal activity was carried out, and the 15th navel orange fruit in Xinfeng County was selected as "one king, ten gold and ten silver".
6. International Food Festival
Time: 20221October 24th 165438-20221October 30th 165438.
Venue: opposite Grand Sky International Hotel, Taojiang Wetland Park
Content: Show the food culture of Myanmar, Laos, Thailand, Cambodia, Viet Nam and Gannan in Lan Mei Valley, and bring rich and colorful food culture feasts to tourists and people.