"I am always torturing myself, always finding fault with myself, always poor and always dissatisfied. There are so many bumps, whenever I can't get through, I think of my 92-year-old mother sewing peacefully, and I suddenly feel calm. My mother gently touched my arm and face on the kang, but this feeling is the most real. " Zheng once told reporters.
After that, Zheng Junhuai became the director of the hostel, rode three rounds of docking stations and fried fried fritters. Shopping during the day, washing vegetables, serving as a waiter, and handling dinner at night. Then he used some money to calculate the bill for the day and sprinkled dichlorvos on charcoal to smoke flies. I finally went home and lit a Sun brand cigarette on the steps. It was already 12 in the afternoon. At the cost of not seeing his family for three months, Zheng Junhuai returned to the bustling guest house and got the evaluation that "he is an official". But in Zheng Junhuai's view, this experience is the most precious three years in his business career. "At that time, I began to understand enterprise management, cost accounting, quality and service."
"If we go back in time, we can find at least 500 enterprises bigger and better than Huimin Milk Food Factory in Hohhot 1982. But why only Yili has become the industry leader? This is inseparable from Zheng Junhuai's' power of fritters'. " Wang Jizhou, a senior investment banker, said in reviewing this history.
1982, Zheng Junhuai obeyed the distribution for the third time. At that time, Hongqi Milk Factory (the predecessor of Yili), the enterprise with the worst farming system, served as deputy secretary and later as director. Since then, it seems that Zheng Junhuai has started to hook up with today's identity. This is 22 years.
During the period of 1992, when the spring breeze from Deng Xiaoping's southern tour blew to Inner Mongolia, Hongqi Milk Factory had become the best enterprise in Hohhot's agricultural reclamation system-Huimin Milk Food General Factory in the hands of Zheng Junhuai. He organized a team to visit Shenzhen and made a decision to implement the shareholding system in the local area. The relevant departments did not agree to such a good enterprise restructuring, and Zheng Junhuai's "all-out" momentum came up again ―― after soliciting opinions, more than 90% of the employees agreed to take shares, and Zheng Junhuai made up his mind to give up the deputy division level treatment and want to reform the shares. At the mayor's on-site office meeting, Zheng Junhuai said, we don't want funds, we don't want tax cuts, and we only want one thing, that is, restructuring. Disagree, the team resigned collectively. The opinions of the competent authorities were divided at the meeting.
People who experienced it at that time still remember Zheng Junhuai's energy at that time. He gave up the treatment of the deputy department level of the administrative unit. Final position: "If the city does not agree to the shareholding system reform, I will seek self-employed." Zheng Junhuai is really cross the rubicon.
Years later, whenever he recalls this past, Zheng Junhuai is still very grateful to Comrade Bai Yin, then the mayor of Hohhot. It was Bai Yin's final decision that led to the shareholding system reform of 1993 Huimin Dairy Food General Factory and later Yili Co., Ltd.
Zheng Junhuai, a well digger who never forgets his draught, cultivated Niu Gensheng.
If we want to talk about Zheng Junhuai, I'm afraid we can't talk about Niu Gensheng. The book inside Mengniu describes Zheng Heniu as follows: "The two giants in china dairy actually lived in the same unit in the same building during the three years of fighting and killing! Today, when the dust settles, one is in jail, one runs out of money, one has sacrificed a hundred years in tears, and the other has made meritorious deeds for future generations. Lao Zheng caressed his cheek thoughtfully, wondering if there was a sigh of' Yu, He Shengliang'; The old cow caressed her chin and meditated. There must be a feeling of "the deceased is so" ... "
1983, Zheng Junhuai and Niu Gensheng almost entered Hohhot Huimin milk food factory. But at that time, Lao Zheng and Lao Niu were by no means two giants competing with each other in the dairy industry in the future, but their positions were quite different ―― Lao Zheng, as the highest decision-maker of the enterprise, sat on the rostrum, while Xiao Niu stood in the workshop as a bottle washer. From the perspective of "birth", Zheng is a national cadre and enjoys the treatment of deputy division level, while Niu is far from it.
A few years ago, the reporter heard a rumor that one-third of the leaders of the Hushi Political and Legal Committee visited Mengniu, but they didn't know Mr. Niu, but Niu Gensheng, who was arrested and detained when he was eighteen or nineteen years old. Later, I met several times, and the reporter who interviewed President Niu Gensheng also tried to verify it, but in the end, he gave up because the occasion was inappropriate or the environment was too solemn. It was not until Mengniu's internal book was publicly disclosed that I suddenly realized: "Oh, so this is true."
It is such a couple with different status and "origin" that later achieved the marriage between Bole and Maxima. Zheng Junhuai discovered and promoted Niu Gensheng with the vision of a strategist, and set up a stage for Niu Pu to display his talents, which enabled Niu Gensheng to create a "model from a soldier to a general" in Yili, and also set up a sample of "ups and downs", and staged the ups and downs of "bottle washer-vice president-senior manager". Until one day, Zheng Junhuai vaguely felt that the existence of Niu Gensheng had endangered his position.
1At the end of 1998, Niu Gensheng was arranged by Zheng Junhuai to study in Peking University, and scalpers stayed at 240 yuan's high rent every day. However, this is not Zheng's "hospitality" to the scalper, but the "Hongmen Banquet" hosted by Zheng, which brought Huang Niu out. Because Zheng has sent a message to Niu Niu, he will take back his car and mobile phone without studying.
Previously, Niu Gensheng had submitted his resignation three times, and Zheng had twice "dismissed". When submitting his resignation at the board meeting for the third time, Zheng Junhuai said, "I didn't mean to!" Niu Gensheng said: "Then I withdraw this resignation." When Niu Gensheng reached for his resignation, Zheng Junhuai quickly held it tightly with his hand ... Later, Zheng's attitude became clearer: "Yili has him without me, and I have him without him."
Some people say that the conflict between Zheng and Niu is due to personality; Some people say that the contradiction between Zheng and Niu is due to misunderstanding; Some people say that the contradiction between Zheng and Niu is due to interests.
Now it seems that it is meaningless to discuss the causes of the conflict between Zheng and Niu. As a result, Niu Gensheng reluctantly left Yili, and another bright dairy star, Mengniu, rose in the grassland. Xiang Yu released Liu Bang at his banquet at Hongmen, which made great contributions to the Emperor Gaozu. Zheng Junhuai drove away Niu Gensheng with his "Hongmen Banquet", which made China's "Mengniu Myth".
Personality characteristics of Zheng Junhuai, the godfather of Yili.
Zheng Junhuai, the "godfather of Yili", is characterized by being cautious, treading on thin ice and being meticulous. Sun Xianhong worked in Yili and Mengniu successively, and was under the command of Zheng Junhuai and Niu Gensheng.
Sun Xianhong recalled that Zheng Junhuai asked for a promotion plan, emphasizing "doing it in a storm". As a result, the plan of 654.38+10,000 yuan was "reconsidered" by Zheng Junhuai, and it became 654.38+10,000 yuan, with no sudden change. 1996, the marketing of "Yili ice cream goes to Atlanta Olympic Games", and the contract of100000 has been signed, but Mr. Zheng still called to let the red be added first. ...
But Zheng Junhuai is Zheng Junhuai after all, and there is also a stubborn side in his character. Zheng Junhuai in Huimin Milk Food General Factory is busy and humble. He once attended a dairy conference in Inner Mongolia in Manzhouli, and one of the arrangements at the meeting was to visit border countries. But this is not an opportunity for every enterprise. Organizers only arranged visits for some large enterprises, but Zheng Junhuai and leaders of some small enterprises were not included. Later, when they learned the news, Zheng Junhuai and others were unwilling, so they went to the meeting group together and asked to visit. However, the organizer didn't have a car, and finally managed to find a truck to pull the coal and send it there.
Zheng Junhuai, director of Huimin Milk Food General Factory, came to this country with great joy, sitting in the broken truck covered with coal ash.
He changed from a small role looked down upon by people to a respected and famous entrepreneur. 1998, Zheng Junhuai went to Manzhouli again. This time, the mayor of Manzhouli received him with his Toyota 4500. Zheng Junhuai told reporters that this is due to his poor background and his mother's upbringing. Like many dignified people, he may feel that these make him more human. This is the mentality of a typical successful person.
The media reported that he had been traveling economy class for many years and shared a standard room with his secretary. He said that in order to "save money", he often lives with the secretary-general or others; Everyone in Yili knows that he is a thrifty man. He often eats a pizza when he goes abroad and often delivers a bowl of noodles at home.
Zheng Junhuai's wife once said: "Lao Zheng never talks to me about the company, and never lets his family interfere in the company's affairs."
In Yili, Zheng Junhuai is not only the chairman and CEO, but also the party secretary of the company. He is a typical "iron fist" He pushed out as many presidents and vice presidents as 14, but he was very kind to his subordinates. As an entrepreneur, Zheng Junhuai often goes to many high-level places and attends various high-level meetings, but he always speaks authentic rustic words.
Even Niu Gensheng's attitude, Zheng Junhuai also said, when soft when hard, when strong when weak. At first, Zheng Junhuai the lion drove Niu Gensheng the antelope out of his territory in one breath. But when Niu Gensheng established Mengniu, the lion at this time seemed to forget the rule that the antelope should be chased by the lion, but indulged the antelope to run with himself, waiting for him to "build the second brand of dairy industry in Inner Mongolia" and "cheer for Inner Mongolia"? When a series of plans such as "China Milk Capital" and "Special Milk for Astronauts" came back to life, people heard the voice that "the grassland brand is one piece, and Mengniu Yili is half". In this advertising language, Mengniu, which once claimed that it was only the second brand, was placed before Yili, and "half of the country" has obviously opened its opponent's posture.
22 years ends in 3 minutes.
At noon on February 17, 2004, Yili Group was as busy and calm as ever. Suddenly, the office received a phone call from the municipal government: at 3 pm, the middle-level and above leading cadres of Yili Group held a collective meeting. For a star enterprise like Yili, it is normal to meet with local government leaders, so many middle and high-level officials from Zheng Junhuai and Yili arrived on time.
Zhang, Deputy Secretary of Hohhot Municipal Committee, Lan, Secretary General and Vice Mayor attended the meeting. Different from usual, in addition to these city leaders, there is also a leader of the autonomous region procuratorate. The meeting was presided over by Zhang. However, the leaders of the procuratorate became the protagonists of the meeting that day-the leaders of the procuratorate announced that they would "concentrate on the time and place and explain the situation" to seven middle and high-level officials in Yili, including Zheng Junhuai, Zhang Xian, Li Yongping, Zhao Chengxia, Chen Yan, Yang Gui and Zhan Yongkuan.
The next day, the procuratorate summoned four senior executives of Yili again: Yang, Guo Shunxi and He. Of the 1 1 summoned before and after, six were released, and finally five were criminally detained by the public security department of the autonomous region for "suspected embezzlement of public funds" and detained in Baotou detention center. These five people are respectively Chairman and Vice Chairman Yang of Yili, Manager and Assistant President Guo Shunxi of Raw Milk Division, Secretary Zhang of the Board of Directors and Representative of Securities Affairs.
"After hearing the decision of the procuratorate, Mr. Zheng's face turned white at once, but he soon recovered calm." A person who attended the meeting that day told the Northern Labor Times.
The process of Zheng Junhuai and others being taken away was very short, and the media reported that "22 years ended in 3 minutes" and "it was unrecognizable overnight". Indeed, this day is indeed the "Waterloo" of Zheng Junhuai's life.
Seeing the elders in Jiangdong without shame: After The Godfather
After being detained in Zheng Junhuai for a few days, his family became the focus of public opinion. After several days of silence, Zheng's wife, Bo Xiangnv, finally opened her house to the media.
120 square meters of house decoration is very common, and the only valuable household appliances you can see are a Toshiba LCD TV. Zheng's wife, who is in the whirlpool, told reporters that she was only given a few hundred yuan in living expenses in the previous month, which increased from 200 1 to about 3,000 yuan a month. The money is simply not enough to pay for the daily expenses of the family. Zheng's daughter and son are studying in France and Japan respectively. Tuition and living expenses are under Lao Zheng's control. Zheng's wife doesn't know how much to give them every year. Zheng's wife said that both children are studying while working, and they can basically earn enough money.
Speaking of relatives, Zheng's wife said: "Since he became a leader, he has not solved any work in our family and their relatives. On the contrary, he also stipulated in the company that he could not arrange the work of any relative. "
Zheng Junhuai was taken away that day, Bo Xiang didn't know. Bo Xiangnv told reporters: "Lao Zheng 17 never came back. 18 in the morning, Lao Zheng's secretary called and said that the procuratorate would come to my house. 18 At about 1 1 o'clock, Liu Chunhai, Lao Zheng's secretary and manager of the company's administrative office, and comrades from five procuratorates came to my house and showed me a search warrant, saying that they wanted to check Lao Zheng's relevant information. Only then did I know the news that Lao Zheng was taken away. Finally, the comrades of the procuratorate took computers, tape recorders, tapes and some company information from my home, and found no cash or passbook. "
After Zheng's accident, some media said that Mengniu wanted to take foreign capital to control Yili, which made it desperate. Sun Xianhong of Mengniu firmly refuted this. Sun Xianhong pointed out that Zheng Junhuai was the first to establish Huashi Trade, and Mengniu finally controlled foreign capital, so Mengniu had no intention to control Yili.
Zheng Junhuai in the high wall may not have thought that Yili, an enterprise, didn't fall down because he took Yili as his son's godfather. On the contrary, in 2005, Yili not only achieved excellent results, but also became a sponsor of the 2008 Beijing Olympic Games. The newly elected Chairman Pan Gang won the first place in "Top Ten Economic Figures in China in 2005". ...
Yili, which has experienced the storm in Zheng Junhuai, is becoming more mature.
godfather