First: explain the source of customer information, that is, how to obtain the other party's information.
As a trader and self-employed, you can find customer information through the introduction of commercial counsellors' offices, chambers of commerce, commercial offices, banks and third companies in foreign embassies, or in enterprise directories, various media advertisements and the Internet. You can also meet at trade fairs and exhibitions; Even when conducting market research.
Therefore, we can indicate the source of customer information in the following ways:
We learned from the Commercial Counselor's Office of our embassy in your country that you are interested in China handicrafts.
Mr Bowins, the head of Arcolite electric company, recommended to us that your company is a major importer of light batteries for automobiles in Korea.
We got your name and address from the Internet.
4) Our market research shows that you are the largest importer of luggage in Egypt.
Of course, there are many English expressions, so I won't list them one by one, as long as you know them anyway.
Second: state the purpose of the letter.
Generally speaking, when we write to customers, we always aim at developing business, establishing market and expanding product sales. So we can have the following expression:
In order to expand our products to South America, we are writing to you to seek the possibility of cooperation.
We are writing to you to establish long-term business relations with you.
We wish to express our desire to establish business relations with you.
Third: Company profile
The company introduction I mentioned here includes the introduction of the company's nature, business scope and purpose, as well as the introduction of some comparative advantages of the company, such as rich experience, stable supply channels and extensive sales network. We can express it in English as follows:
1) We are a leading company with many years of experience in machinery export business.
2) We enjoy a high reputation in the international textile industry.
3) Our principle is "customer's demand comes first".
4) Established a reliable sales network, and we have regular customers from more than 0/00 countries and regions around the world.
5) We are located in Shanghai and have established a solid production base in coastal and inland areas by taking advantage of our advantages.
Fourth: product introduction
This part is the most important, so you must work hard to write it well. If we already know that customers have clear needs, such as the demand for a certain kind of clothing, then we will choose a certain kind of clothing for specific recommendation, anyway, it is a specific introduction to customer needs; If we only get the customer's business card and don't know the customer's needs, then we will take the overall situation of the company's products, such as quality standards, price level, proofing speed and delivery speed, as a general introduction.
Of course, it is also a common practice to attach catalogues, catalogues, quotations or send samples separately for customers to choose from.
1) art. 102 is our newly launched product, with high quality, fashionable design and competitive price.
We have various colors and sizes to meet different needs.
Our products are very popular in the Asian market
In order to give you a general understanding of our products, we enclose our catalogue for your reference.
Fifth: the end of motivation
Generally, we will write a sentence or two at the end of the letter, hoping that the other party will respond or suggest that the customer take immediate action.
Thank you very much for your comments on our products or any information about your market demand.
2) We look forward to your specific inquiry.
Finally: anything special that can impress customers can be sent with the letter or with the sample.
For example, the photo of you and your customers at the exhibition can be sent with the letter, which can not only remind customers who you are, but also remind them of you at once and express your friendly relationship with them more.
For example, the CD or DVD that customers have been looking for casually, or the book that customers have been looking for, and so on. You can send it with the samples to let customers know that you have been caring about them, that your service has always been the best, and that you will pay attention to anything you need to pay attention to in the process of doing business, which will make customers feel more at ease with you.