Morphologically speaking, information flow is the content arranged up and down according to similar specifications and styles. For example, Weibo's homepage is information flow, and what you see on Zhihu's homepage is also information flow.
In presentation and sorting, there are time order, heat order and algorithm order.
2. What is information flow advertising?
If the information flow advertiser is different from the general traditional advertisement, the information flow advertisement is the advertisement mixed with the content, which is also called the original advertisement. It is also called the advertisement most similar to the content. If you don't pay attention to the words "promotion" and "advertisement" that appear around you, you may not find it to be an advertisement. For example:
1) An advertisement that looks like content in Weibo's information flow.
2) In the WeChat circle of friends, it looks like a dynamic advertisement sent by a friend.