Finally, last year, Taobao Red Man hosted a lipstick PK live broadcast with rural teacher Ma in Shuang 1 1. In his heyday, he sold 15000 lipsticks in just five minutes, and in the following five and a half hours, his business sold more than 3.5 million lipsticks. This cargo record has not exceeded.
This is a classic moment of "thinking about content e-commerce". I hope more people can become another "Li Jiaqi", the next "king of goods" in the e-commerce industry, and realize their colorful dreams. Of course, Li Jiaqi's success is not accidental. He has come a long way in makeup artist, so he must make great efforts to be a content e-commerce company and let others buy it willingly.
At the same time, the forms of e-commerce are gradually diversified, from drawing and short video to small video and live broadcast. These entertainment activities, which were originally enjoyed by ordinary people, have gradually become a new way of information regeneration. However, content e-commerce does not only rely on products recommended by merchants.
In the past, extensive commercial operations were excluded, and content commerce was widely concerned with its mature content, which is also a major breakthrough in content e-commerce. The core of content e-commerce is to choose topics according to users' actual problems and provide users with solutions to solve daily problems in combination with product characteristics.
Content In order to work better, e-commerce and media are inseparable. Judging from the massive spread of exposure on the media platform, obtaining excellent content and effective methodology are inseparable. As we all know, kol, becoming a pain point for users, needs to seriously think about the solution. In order to get the choice of theme, the explanation of high-quality products, the choice of brand authorization and the full transformation, the content was "banded" to "brought with goods"